Website Design, Optimization & Lead Generation Solutions

Call Us Today:


Join Us Online

  • YouTube
  • Facebook
  • Twitter
  • Linked in

The iMarket Solutions
Website Design, SEO, & Marketing Services Blog

3 Steps You Can Take To Increase Reviews for Your Business

04-09-15 by Julie Lee

Reviews are an important part of your business and bottom line. We’ve already established the impact that reviews have on your business in our previous blog post: HVAC / Plumbing: Importance of Online Reviews for HVAC / Plumbing Industries. If you want to start taking action to build your online review presence, you can start […]

Importance of Online Reviews for HVAC / Plumbing Industries

03-26-15 by Steven Severn

With only 12% of consumers saying that they take NO notice of online reviews, doesn’t it seem obvious for your company to have a well-rounded online reputation to succeed? Customers are sharing their opinion and experiences online more than ever. Review sites have become an integrated part of the purchasing decision process to help customers […]

Google Penguin 3.0 – The Algorithm Refresh That Should Have Been an Update

10-22-14 by Matt Dimock

Many people perceive the Penguin algorithm as nothing more than a thug, here to force thousands of small businesses into paid advertisement on Google by tanking their organic visibility. So I’m sure you can imagine the unrest within the community as the one year anniversary of the last update passed. But on Friday (October 17th, 2014), webmasters finally got their wish – Google began rolling out Penguin 3.0. Whether or not it was what they had hoped for is yet to be determined.

The Life and Death of the Google Authorship Markup

10-08-14 by Matt Dimock

It was exciting while it lasted, but unfortunately, Google authorship is no longer supported by Google. But first, allow me to shed a little light on the rise and fall of Google’s authorship markup. The Google authorship rich snippet was first introduced by Matt Cutts at the SMX Advanced conference, back in 2011. For those unfamiliar with this rich snippet; it allowed you to identify yourself as the author of the content within a blog post, which would then publish a small thumbnail of your Google+ profile photo directly to the left of your blog post snippet within Google’s search results.

The Google Algorithm Frenzy:
Pigeon, HTTPS, Authorship and MUCH More

08-14-14 by Matt Dimock

On July 3, 2014, Matt Cutts declared to the search community that he was going on leave for 4 months, all the way through October. Upon hearing the news, I had a big sigh of relief. For you see, I thought to myself, “There is absolutely no way Google is going to launch any algorithms or make any significant updates to their existing algorithms while the face of their search quality department was on leave of absence.” I mean, who are SEO’s going to yell at and blame for all of their woes while he is away, right? Well, I was wrong…

4 Lessons From Rand Fishkin At Content Marketing Retreat

05-28-14 by Matt Dimock

BufferRecently I attended the Content Marketing Retreat on Whidbey Island in Langley, WA. This is the fourth consecutive year for this retreat, sponsored by the Langley Center for New Media and FusionSpark Media, both located on the island. This year’s theme was “Best Practices for Measuring Content Marketing ROI,” and the list of presenters took […]

The Google Penguin 2.1 Algorithm Update Is Here, And It’s Scarier Than Ever!

10-04-13 by Matt Dimock

Buffer   All right, so maybe Google’s Penguin 2.1 algorithm update isn’t nearly as scary as the picture above. But with Halloween right around the corner, would you expect anything less? Go ahead, share it with your friends – you know you want to.                 What Is the Penguin Algorithm, You Ask? Although Penguin 2.1 […]

The Google Hummingbird Algorithm: The Beginning of Contextual Search Results

09-27-13 by Matt Dimock

BufferToday marks Google’s 15th anniversary. And with birthdays come birthday presents. But oddly enough, Google has decided to give us all a gift instead, by announcing a brand-new algorithm: the Google Hummingbird algorithm. However, the Google Hummingbird algorithm is unlike previous algorithm updates such as Panda, Penguin, Freshness, and others. In fact, this isn’t an […]

Increase Followers with the Bing Social Search Feature

09-24-13 by Matt Dimock

Google and Bing have confirmed that social media activity is taken into account when determining your website’s search engine ranking, but Microsoft is looking to make its search engine the most social way to find what you are looking for on the web. Bing has introduced a panel on the far right of its search engine interface known as the “social sidebar”. This panel contains social media updates from Facebook, Twitter and more.

How to Recover from a Google Unnatural Linking Penalty (a.k.a. Manual Action)

08-23-13 by Matt Dimock

BufferUnnatural linking is a no-no. Google has made this very clear for quite some time. And yet, even until this day, there are many professional search engine optimizers (SEOs) who simply refuse to believe it. Although many SEOs acknowledge the perils of unnatural linking, they nevertheless continue their black hat methods (I like to refer […]

© 2010–2015 iMarket Solutions, all rights reserved.
West Coast Office: 25 Edelman, Suite 100, Irvine CA, 92618
East Coast Office: 130 West Canal Street, Suite 5, Winooski, VT 05404

Website design, graphic design, and web hosting provided by iMarket Solutions