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The iMarket Solutions
Website Design, SEO, & Marketing Services Blog

The Google Algorithm Frenzy:
Pigeon, HTTPS, Authorship and MUCH More

08-14-14 by Matt Dimock

On July 3, 2014, Matt Cutts declared to the search community that he was going on leave for 4 months, all the way through October. Upon hearing the news, I had a big sigh of relief. For you see, I thought to myself, “There is absolutely no way Google is going to launch any algorithms or make any significant updates to their existing algorithms while the face of their search quality department was on leave of absence.” I mean, who are SEO’s going to yell at and blame for all of their woes while he is away, right? Well, I was wrong…

4 Lessons From Rand Fishkin At Content Marketing Retreat

05-28-14 by Pamela Muldoon

Buffer Recently I attended the Content Marketing Retreat on Whidbey Island in Langley, WA. This is the fourth consecutive year for this retreat, sponsored by the Langley Center for New Media and FusionSpark Media, both located on the island. This year’s theme was “Best Practices for Measuring Content Marketing ROI,” and the list of presenters […]

The Google Penguin 2.1 Algorithm Update Is Here, And It’s Scarier Than Ever!

10-04-13 by Matt Dimock

Buffer   All right, so maybe Google’s Penguin 2.1 algorithm update isn’t nearly as scary as the picture above. But with Halloween right around the corner, would you expect anything less? Go ahead, share it with your friends – you know you want to.                 What Is the Penguin Algorithm, You Ask? Although Penguin 2.1 […]

The Google Hummingbird Algorithm: The Beginning of Contextual Search Results

09-27-13 by Matt Dimock

Buffer Today marks Google’s 15th anniversary. And with birthdays come birthday presents. But oddly enough, Google has decided to give us all a gift instead, by announcing a brand-new algorithm: the Google Hummingbird algorithm. However, the Google Hummingbird algorithm is unlike previous algorithm updates such as Panda, Penguin, Freshness, and others. In fact, this isn’t […]

Increase Followers with the Bing Social Search Feature

09-24-13 by Matt Dimock

Google and Bing have confirmed that social media activity is taken into account when determining your website’s search engine ranking, but Microsoft is looking to make its search engine the most social way to find what you are looking for on the web. Bing has introduced a panel on the far right of its search engine interface known as the “social sidebar”. This panel contains social media updates from Facebook, Twitter and more.

How to Recover from a Google Unnatural Linking Penalty (a.k.a. Manual Action)

08-23-13 by Matt Dimock

Buffer Unnatural linking is a no-no. Google has made this very clear for quite some time. And yet, even until this day, there are many professional search engine optimizers (SEOs) who simply refuse to believe it. Although many SEOs acknowledge the perils of unnatural linking, they nevertheless continue their black hat methods (I like to […]

How Your SEO Company is Like Jerry Maguire

08-09-13 by Matt Dimock

As an SEO (search engine optimizer) with years of experience at multiple successful SEO companies, I have had the pleasure of optimizing hundreds of websites. Local, national, international; services focused, informational and e-commerce – I have worked on them all. And in that time, my points of contact at these companies has ranged from interns […]

The Keyword Cannibalization Survival Guide

07-25-13 by Matt Dimock

As terrifying as it may sound, it is true: keyword cannibalization DOES exist! Even in this modern day and age, websites are falling prey to this foul act left and right. And the scariest part? Webmasters don’t even know what’s happening to them. Thankfully, it doesn’t have to be this way. You can change your […]

The How’s and Why’s of Performing Industry Specific Keyword Research to Maximize Organic Search Leads

07-23-13 by Matt Dimock

Practically all of us in the Internet marketing industry have heard the phrase, “content is king”, but just because you have written relevant content for your website does not make it worthy of the 1st position in Google search results (a.k.a. the throne). Sure, your website’s content may rank decently for some keywords and phrases. […]

The History and Benefits of Google Authorship

07-10-13 by Matt Dimock

June 07, 2011 marks a significant date in the history of Google. Othar Hansson, a software engineer at Google, announced via the Google Webmaster Central blog the introduction of authorship markup in Google’s web search. Experts on search engine optimization and Google’s algorithms could immediately foresee the importance of this feature. But interestingly enough, Google’s authorship markup has flown under the radar for quite some time. To help shed light on the value of Google’s authorship markup, allow us to elaborate on the history of authorship and its perceived benefits.


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