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The iMarket Solutions
Website Design, SEO, & Marketing Services Blog

iMarket Solutions Ranks in Inc. 5000!

10-21-15 by Steven Severn

Painted on one of the walls in our office are the words: “the only way to do great work is to love what you do.” It’s absolutely true, and today we’d like to announce further proof that passion and love for your work pays off. iMarket Solutions has just ranked in the  Inc. 5000! The […]

From 7 to 3: Google’s Local Map Pack Slims Down

08-12-15 by Matt Dimock

Google is known for changing things up on a regular basis when it comes to their algorithms, but when it comes to the design of their search engine’s search result pages (SERPs), they tend to be a little more careful. When they do make changes, it’s typically done so within controlled test groups (i.e. only certain servers or countries will see the change). As a result, there is usually little talk regarding UX changes on in comparison to algorithm introductions, updates, refreshes and the like. But late last week, Google introduced a major redesign of their local map pack that is anything but subtle.

iMarket Solutions Celebrates Five Years!

07-09-15 by Steven Severn

This July marks our fifth year in business. When iMarket Solutions started five years ago, we had one goal in mind: to provide HVAC, plumbing, and electrical contractors with powerful online marketing tools. Five years later, we have grown and achieved much, but our initial goal remains the same.

How Generating Reviews for HVAC / Plumbing Impacts Leads and ROI

04-21-15 by Steven Severn

The consumer decision process is notoriously complex. But with some guided marketing assistance and insights to how the consumer thinks, your HVAC or plumbing company can develop a trustworthy business that showcases positive customer experiences. By integrating social influence into your marketing strategy, reviews and testimonials can help increase your lead flow and conversion rates. […]

Responding to Online Reviews

04-20-15 by Julie Lee

  In a recent Harris survey, the study found that only 68% of negative reviews receive a response. What’s more, out of that batch of negative reviews, 18% of reviewers reversed their opinion and became loyal brand advocates. Why? It’s all in your response. When your HVAC or plumbing company receives an online review, responding […]

3 Steps You Can Take To Increase Reviews for Your Business

04-09-15 by Julie Lee

Reviews are an important part of your business and bottom line. We’ve already established the impact that reviews have on your business in our previous blog post: HVAC / Plumbing: Importance of Online Reviews for HVAC / Plumbing Industries. If you want to start taking action to build your online review presence, you can start […]

Importance of Online Reviews for HVAC / Plumbing Industries

03-26-15 by Steven Severn

With only 12% of consumers saying that they take NO notice of online reviews, doesn’t it seem obvious for your company to have a well-rounded online reputation to succeed? Customers are sharing their opinion and experiences online more than ever. Review sites have become an integrated part of the purchasing decision process to help customers […]

Google Penguin 3.0 – The Algorithm Refresh That Should Have Been an Update

10-22-14 by Matt Dimock

Many people perceive the Penguin algorithm as nothing more than a thug, here to force thousands of small businesses into paid advertisement on Google by tanking their organic visibility. So I’m sure you can imagine the unrest within the community as the one year anniversary of the last update passed. But on Friday (October 17th, 2014), webmasters finally got their wish – Google began rolling out Penguin 3.0. Whether or not it was what they had hoped for is yet to be determined.

The Life and Death of the Google Authorship Markup

10-08-14 by Matt Dimock

It was exciting while it lasted, but unfortunately, Google authorship is no longer supported by Google. But first, allow me to shed a little light on the rise and fall of Google’s authorship markup. The Google authorship rich snippet was first introduced by Matt Cutts at the SMX Advanced conference, back in 2011. For those unfamiliar with this rich snippet; it allowed you to identify yourself as the author of the content within a blog post, which would then publish a small thumbnail of your Google+ profile photo directly to the left of your blog post snippet within Google’s search results.

The Google Algorithm Frenzy:
Pigeon, HTTPS, Authorship and MUCH More

08-14-14 by Matt Dimock

On July 3, 2014, Matt Cutts declared to the search community that he was going on leave for 4 months, all the way through October. Upon hearing the news, I had a big sigh of relief. For you see, I thought to myself, “There is absolutely no way Google is going to launch any algorithms or make any significant updates to their existing algorithms while the face of their search quality department was on leave of absence.” I mean, who are SEO’s going to yell at and blame for all of their woes while he is away, right? Well, I was wrong…

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