Google has stated that for businesses that service their clients off-site at a client’s home, or “on the road”, the address in Google Places should be hidden. As an HVAC, Plumbing, or other on-location service provider, your business falls into this category. This is definitely a big adjustment but one that is necessary for your optimum success in Google Places and local search overall.
Show your address or hide your address?
Prior to the last few months, it has always been key to have an address showing on your Google Places listing. This was one way you were optimized for the searches in your area for your business. However, we have been noticing some changes in ranking factors, and have had these changes confirmed with Google’s latest update to the Google Places Guidelines, as well as prominent industry information.
Google’s newly updated guidelines state, “If you don’t receive customers at your location, you must select the ‘Do not show my business address on my Maps listing’ option within your dashboard. If you don’t hide your address, your listing may be removed from Google Maps.”
While we know that you are used to seeing your address on your Google Maps / Places listing, we are sure you don’t want to risk your listing being removed! If you are an iMarket customer, we have already begun to make this change for you.
What if my business has a showroom where clients do come to our location for service and purchases?
If you have a showroom, we can leave your address visible; however, in the future it may be something you want to change. We believe that Google is making this change across all verticals that are known for primarily serving customers at their homes or office locations, not at your brick and mortar address.
We are definitely doing some testing to determine the best course of action for clients who have a showroom. Let me know if you have a showroom and we can discuss your listing.
What if I have (or wanted to have) multiple Google Places listings for different addresses?
We are no longer recommending that you have multiple listings. On a single Google Places listing, you can specify your location and any additional cities / areas you serve. We have 2 options for this:
- We can list all towns you service one by one.
- Or we can select a certain radius (in miles) surrounding your location.
Both options will enable you to come up for searches in the areas you service without the need for a separate Google Places listing in each city or region.
If you have multiple Google Places listings we are recommending the additional ones are deleted so that Google does not have to remove them as spam. Remember, Google may remove the one you wanted to keep, and leave up your others, so it’s best that we choose to remove the right ones, and optimize the best one.
What can I do to help my Google Places page rank better?
You can add photos and videos to your Places listing as a start. If you’re an iMarket Solutions customer, you can send your photos and videos to us and we’ll take care of it for you.
Another post is coming soon with even more information about local ranking factors – stay tuned!
We realize this is a lot of new information, so please contact us with any questions you have! iMarket Solutions is 100% committed to you having the most successful online presence possible, and everyone on our team is happy to help you achieve your goals!
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