Internet Marketing Resources
Internet marketing is a new field, and some people find it a bit intimidating.
Don't worry if you don't have a high level of technical knowledge. That's what iMarket Solutions is here for: to provide the technical expertise you need to compete online.
At iMarket we'll guide you every step of the way. We're always glad to answer your questions. You should never feel that your questions are too simple to bother us with - the web is only a couple of decades old and everyone above the age of 20 started out as a complete web beginner at some point. We've all been there!
If you don't feel like asking questions because you're not interested in online marketing at all (except for the results!), that's fine too! We can take all your online marketing work off your shoulders so that you can get back to running your business.
This section provides you with some basic information about online marketing to help you better understand what we offer and how we can help you. It's written for a layperson, but we're always happy to go into greater technical detail with you by email or phone.
This section on Internet Marketing Resources is also helpful for deciding which of our different packages is best for your business. iMarket Solutions offers an array of products and services designed to meet the different needs and budgets of small, mid-size, and large contracting businesses. Our website packages start at $275 for a simple three-page static website - a great way to get in the game for next to nothing! On the other end of the scale, our Domination Package comes with a 500-page dynamic website with custom- optimized content for every town in your service area, plus turnkey service packages to help you take care of every aspect of online marketing discussed in this section: search engine optimization (SEO), blogging, social media, pay-per-click advertising, email marketing, online reputation management, and content updates. (And you won't have to worry about the last section "How to Write Your Own Content", because we'll write it all for you, customized for your company and region.)
As you decide which package is right for your business, we urge you to consider
- Your budget
- Your marketing goals - i.e. the number of leads you want your new website to generate
- The role you want your website to play in your overall marketing strategy
As you know, there are many web design firms competing for your business. So why should you choose iMarket for your website and online marketing needs?
- We promise everything in writing.
- Our step-by-step approval process lets you see and approve everything we do, as we do it.
- Every day we focus our time and energy on making sure that search engine marketing strategy stays on the leading edge.
- We do search engine marketing for every town you serve. Most online marketing companies optimize only for regions or major cities.
- Our websites come with all the tools you need to succeed.
- Our upfront cost may be higher than our competitors', but our cost-per-lead will be lower over time, making our websites well worth the extra few dollars at the outset.
- WE WILL ALWAYS ANSWER YOUR QUESTIONS. We offer unlimited technical support during business hours.
Here's what people say:
Everything has been great with the results and customer service from iMarket. Anything that we’ve asked for has been done quickly and exactly as we wished. Everyone in your organization has been very responsive and are all truly customer focused – you have great people working for you.
Specifically, we’ve been blown away by the organic traffic to the site and the leads and revenue generated from the SEO work that iMarket has done for us. Our SEO placement and leads/revenue went from something that wasn’t even worth tracking to our second highest source of both leads and revenue in just 6 months – the only higher source for either has been customer referrals. The investment that we made literally paid for itself in 6 months – maybe less than that. We should have done this years ago.
When we ran our reports from organic/SEO leads and revenue, it was our most abundant source of lead generation and revenue as well as our most cost effective source of lead generation and revenue – even when we had amortized the entire cost of the new site over just a 6 month period.
In comparison to yellow page advertising, it has cost us less than 10% of what yellow page expenditures cost to generate both leads and revenue. As a result of this, we have already reduced yellow page expenditures for next year that will result in savings that are over 3 times what it cost us to build the new site.
As for the social media aspect of things – everything has been great. I’m not well versed in those arenas nor do I have time to get involved with it, so I asked Martina to take care of keeping us up to date and she’s done a great job with it, updating our pages (as well as our blog) 2 or 3 times a week. I may get more involved with it at some point, but I haven’t had to as it’s being managed for us without me needing to do anything.
Finally on the PPC campaigns, we have not spent a lot of money there – simply because we haven’t had to because we are generating so much organic traffic. What we have spent has been worth it, we are averaging around $30 per lead via PPC which is outstanding when compared to any other paid advertising that we are doing. The next closest source in terms of expense is $90 per lead. We may look to increase PPC budgets in the future as a source of growth. For now though, we have our plate full with all of the organic leads as we are on Google’s first page for nearly every keyword that we have targeted.
Kevin Carney, President
Carney Plumbing, Heating and Cooling
Here's what's going on:
Many people perceive the Penguin algorithm as nothing more than a thug, here to force thousands of small businesses into paid advertisement on Google by tanking their organic visibility. So I’m sure you can imagine the unrest within the community as the one year anniversary of the last update passed. But on Friday (October 17th, 2014), webmasters finally got their wish – Google began rolling out Penguin 3.0. Whether or not it was what they had hoped for is yet to be determined.
It was exciting while it lasted, but unfortunately, Google authorship is no longer supported by Google. But first, allow me to shed a little light on the rise and fall of Google’s authorship markup. The Google authorship rich snippet was first introduced by Matt Cutts at the SMX Advanced conference, back in 2011. For those unfamiliar with this rich snippet; it allowed you to identify yourself as the author of the content within a blog post, which would then publish a small thumbnail of your Google+ profile photo directly to the left of your blog post snippet within Google’s search results.