Website Content Updates and Management
The internet is governed by a "social contract" between websites and search engines. When a website delivers relevant content to the search engines, the search engines will deliver visitors to that website.
Every day, search engines "crawl" the web looking for fresh, relevant content to present to their users. The websites with the right content are the winners in the competition.
It is possible to manipulate the search engines into giving you a higher ranking, but this takes a high level of technical skill and a great deal of time, and the results are short-lived at best. The best way to get real, sustainable high search engine rankings is to give the search engines exactly what they want: knowledgeable, legitimate content that will be of real value to web visitors. Providing valuable content will not only yield the best search engine results, it will also impress the people who come to your site. Because, after all, it's people, not search engines, who will actually buy your products and services.
Posting fresh, useful content on a regular basis takes discipline and commitment. But thanks to blogging software, it's not difficult. Website visitors expect blogs to be informal and relaxed - you don't have to have excellent writing skills to blog effectively. You just have to know your business and be willing to talk about it. And, blog software is so user-friendly that anyone can use it with a minimum of training.
Plus, search engines love brand new pages created by blog posts.
Although updating and adding to your website content is of crucial importance for successful online marketing, the vast majority of small to mid-size businesses don't do it often enough. They worry that they lack the technical skills and the writing ability to do it effectively.
How can iMarket help you update your content?
- Our websites have an easy-to-use Content Management System (CMS) that makes it simple to update your site regularly.
- Our user-friendly blogging software makes it possible for even non-technical employees to post regular blog entries - ideally every day, but at least once a week.
- If you don't want to write and post new content yourself, you can outsource it to us! We'll keep your site up-to-date and add weekly blog posts that are customized for your company and geographic region. We'll also make sure that all the content we add to your site is optimized for maximum search engine performance.
Here's what people say:
I wanted to let you know that iMarket did an outstanding job on the website presentation last week in Vegas at the QSC meeting. I picked up several pieces of great information that will help separate my company website from many others in the industry. The internet is constantly changing and very difficult to keep up with. You guys are on top of your game. I felt the knowledge behind iMarket Solutions was amazing!
Basnett Plumbing, Heating & AC
Here's what's going on:
Many people perceive the Penguin algorithm as nothing more than a thug, here to force thousands of small businesses into paid advertisement on Google by tanking their organic visibility. So I’m sure you can imagine the unrest within the community as the one year anniversary of the last update passed. But on Friday (October 17th, 2014), webmasters finally got their wish – Google began rolling out Penguin 3.0. Whether or not it was what they had hoped for is yet to be determined.
It was exciting while it lasted, but unfortunately, Google authorship is no longer supported by Google. But first, allow me to shed a little light on the rise and fall of Google’s authorship markup. The Google authorship rich snippet was first introduced by Matt Cutts at the SMX Advanced conference, back in 2011. For those unfamiliar with this rich snippet; it allowed you to identify yourself as the author of the content within a blog post, which would then publish a small thumbnail of your Google+ profile photo directly to the left of your blog post snippet within Google’s search results.