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Website Content Updates and Management

The internet is governed by a "social contract" between websites and search engines. When a website delivers relevant content to the search engines, the search engines will deliver visitors to that website.

Every day, search engines "crawl" the web looking for fresh, relevant content to present to their users. The websites with the right content are the winners in the competition.

It is possible to manipulate the search engines into giving you a higher ranking, but this takes a high level of technical skill and a great deal of time, and the results are short-lived at best. The best way to get real, sustainable high search engine rankings is to give the search engines exactly what they want: knowledgeable, legitimate content that will be of real value to web visitors. Providing valuable content will not only yield the best search engine results, it will also impress the people who come to your site. Because, after all, it's people, not search engines, who will actually buy your products and services.

Posting fresh, useful content on a regular basis takes discipline and commitment. But thanks to blogging software, it's not difficult. Website visitors expect blogs to be informal and relaxed - you don't have to have excellent writing skills to blog effectively. You just have to know your business and be willing to talk about it. And, blog software is so user-friendly that anyone can use it with a minimum of training.

Plus, search engines love brand new pages created by blog posts.

Although updating and adding to your website content is of crucial importance for successful online marketing, the vast majority of small to mid-size businesses don't do it often enough. They worry that they lack the technical skills and the writing ability to do it effectively.

How can iMarket help you update your content?

  • Our websites have an easy-to-use Content Management System (CMS) that makes it simple to update your site regularly.
  • Our user-friendly blogging software makes it possible for even non-technical employees to post regular blog entries - ideally every day, but at least once a week.
  • If you don't want to write and post new content yourself, you can outsource it to us! We'll keep your site up-to-date and add weekly blog posts that are customized for your company and geographic region. We'll also make sure that all the content we add to your site is optimized for maximum search engine performance.


Here's what people say:

iMarket Website Solutions Web Design and Development

Take a look at this email Contact Form I received today straight from our website:

"Our Total line Digital Thermostat broke down today - it's blank - and I found your website and have read enough reviews to be convinced you are the right people to contact for this sort of work. Can you please contact me as soon as possible and help me get the air back on in this house!?"

I couldn't ask for a better web response, so glad I chose to go with your Web Domination package. I knew I needed Facebook, a Blog, Twitter and a Reputation Defender service. It's a relief to have handed off items I had no inclination to learn and would never have time to keep updated.

I also want to thank you and the entire iMarket staff for making the transition from our old site to the new one seamless. This is fourth time we have gone thru the design process, but the first time I didn't have to become demanding just to receive what was promised.

Since the new site launched in February, our SEO placement has given us placement on the first page of Google searches in most of the cities we service and phone calls from our web site now account for 16% of calls received. I'm a happy camper; thank you so much!

Bill Chronister
Saddleback Plumbing

Here's what's going on:

From 7 to 3: Google's Local Map Pack Slims Down

Google is known for changing things up on a regular basis when it comes to their algorithms, but when it comes to the design of their search engine’s search result pages (SERPs), they tend to be a little more careful. When they do make changes, it’s typically done so within controlled test groups (i.e. only certain servers or countries will see the change). As a result, there is usually little talk regarding UX changes on in comparison to algorithm introductions, updates, refreshes and the like. But late last week, Google introduced a major redesign of their local map pack that is anything but subtle.

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East Coast Office: 130 West Canal Street, Suite 5, Winooski, VT 05404

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