Website Content Updates and Management
The internet is governed by a "social contract" between websites and search engines. When a website delivers relevant content to the search engines, the search engines will deliver visitors to that website.
Every day, search engines "crawl" the web looking for fresh, relevant content to present to their users. The websites with the right content are the winners in the competition.
It is possible to manipulate the search engines into giving you a higher ranking, but this takes a high level of technical skill and a great deal of time, and the results are short-lived at best. The best way to get real, sustainable high search engine rankings is to give the search engines exactly what they want: knowledgeable, legitimate content that will be of real value to web visitors. Providing valuable content will not only yield the best search engine results, it will also impress the people who come to your site. Because, after all, it's people, not search engines, who will actually buy your products and services.
Posting fresh, useful content on a regular basis takes discipline and commitment. But thanks to blogging software, it's not difficult. Website visitors expect blogs to be informal and relaxed - you don't have to have excellent writing skills to blog effectively. You just have to know your business and be willing to talk about it. And, blog software is so user-friendly that anyone can use it with a minimum of training.
Plus, search engines love brand new pages created by blog posts.
Although updating and adding to your website content is of crucial importance for successful online marketing, the vast majority of small to mid-size businesses don't do it often enough. They worry that they lack the technical skills and the writing ability to do it effectively.
How can iMarket help you update your content?
- Our websites have an easy-to-use Content Management System (CMS) that makes it simple to update your site regularly.
- Our user-friendly blogging software makes it possible for even non-technical employees to post regular blog entries - ideally every day, but at least once a week.
- If you don't want to write and post new content yourself, you can outsource it to us! We'll keep your site up-to-date and add weekly blog posts that are customized for your company and geographic region. We'll also make sure that all the content we add to your site is optimized for maximum search engine performance.
Here's what people say:
I have a heating and air conditioning company, The Clean Air Act Inc. of Beavercreek, Oregon. We are small by choice (I like to do real work, not babysit a crew of techs as my friends in the industry say). As the economy started to shrink I saw the need to change. Our HVAC distributor asked me to take a class about web sites. I was game--I (had) a web site, but OK, I knew it sucked and needed help BAD. I sat in this class and within 15 minutes I got real focused. I knew I was missing the boat and I needed to get aboard. The class was great. I was going (to sign up) the next day. I worked with Nadia and Wendy on the (website), and now Martina is now managing it and it is going great. We sold three systems in the first two months and got a hand full of service calls--they told us it would be slow growing. I am very happy so far. The more information you get them, the faster and better your project will go. Thank you so much iMarket Solutions.
Your friend Rodger A. Brown
Clean Air Act, Inc.
Here's what's going on:
Many people perceive the Penguin algorithm as nothing more than a thug, here to force thousands of small businesses into paid advertisement on Google by tanking their organic visibility. So I’m sure you can imagine the unrest within the community as the one year anniversary of the last update passed. But on Friday (October 17th, 2014), webmasters finally got their wish – Google began rolling out Penguin 3.0. Whether or not it was what they had hoped for is yet to be determined.