Online Pay-Per-Click Advertising (PPC)
"Pay-per-click ads" appear at the top and right sides of search engine results pages. They are so named because advertisers pay an agreed-upon amount each time a searcher clicks on their ads. The amount paid, and the order in which ads are listed, is determined via a bidding system in which advertisers compete to appear under certain keywords.
Pay-per-click ads are a vital part of any effective online marketing program, particularly in highly-competitive markets. They enable you to start getting online marketing results from the moment you launch your website, and they help keep you ahead of the competition for popular search phrases.
How can iMarket help you with pay-per-click advertising?
- Pay-per-click marketing requires specialized knowledge and software and is best left to experienced professionals. iMarket offers comprehensive pay-per-click services using up-to-the-minute tools and techniques.
- iMarket's Search Engine Marketing experts have years of experience running cost-effective pay-per-click advertising campaigns. We know how to choose keywords and place ads for maximum ROI.
- We place our clients' ads on all three major search engines (Google, Yahoo!, and Bing) to take advantage of every potential opportunity.
- We coordinate our pay-per-click campaigns with our organic search efforts, focusing our pay-per-click spending only on the most challenging search terms. This helps us keep your cost-per-lead down.
- We "optimize the funnel" by using consistent keywords throughout the entire sales process - from ad copy, to landing page, to call-to-action. We constantly refine every part of the sales funnel in response to the changing search environment, in order to achieve minimum cost-per-lead and maximum ROI.
Here's what people say:
We are on page 1 on Google for nearly every keyword and phrase that we had targeted when the project began. In fact, on about half of them, we are the first contractor listed! Campaign, leads and revenue from our old website ranked 12th and 14th respectively for the January to June period in 2009. In the same period this year, the site ranks 3rd in both leads and revenue compared to all other forms of marketing.
Kevin Carney, President
Carney Plumbing, Heating and Cooling