Online Pay-Per-Click Advertising (PPC)
"Pay-per-click ads" appear at the top and right sides of search engine results pages. They are so named because advertisers pay an agreed-upon amount each time a searcher clicks on their ads. The amount paid, and the order in which ads are listed, is determined via a bidding system in which advertisers compete to appear under certain keywords.
Pay-per-click ads are a vital part of any effective online marketing program, particularly in highly-competitive markets. They enable you to start getting online marketing results from the moment you launch your website, and they help keep you ahead of the competition for popular search phrases.
How can iMarket help you with pay-per-click advertising?
- Pay-per-click marketing requires specialized knowledge and software and is best left to experienced professionals. iMarket offers comprehensive pay-per-click services using up-to-the-minute tools and techniques.
- iMarket's Search Engine Marketing experts have years of experience running cost-effective pay-per-click advertising campaigns. We know how to choose keywords and place ads for maximum ROI.
- We place our clients' ads on all three major search engines (Google, Yahoo!, and Bing) to take advantage of every potential opportunity.
- We coordinate our pay-per-click campaigns with our organic search efforts, focusing our pay-per-click spending only on the most challenging search terms. This helps us keep your cost-per-lead down.
- We "optimize the funnel" by using consistent keywords throughout the entire sales process - from ad copy, to landing page, to call-to-action. We constantly refine every part of the sales funnel in response to the changing search environment, in order to achieve minimum cost-per-lead and maximum ROI.
Here's what people say:
Just thought I would share, since the new site launch we have tracked 5 calls, 3 replacement and 2 service call leads. I’m very pleased since we have not done any internet marketing either PPC or organic yet. This is in two weeks, including the disturbance of the holidays.
Brendan Slifka, Leslie Heating & Cooling
Here's what's going on:
On July 3, 2014, Matt Cutts declared to the search community that he was going on leave for 4 months, all the way through October. Upon hearing the news, I had a big sigh of relief. For you see, I thought to myself, “There is absolutely no way Google is going to launch any algorithms or make any significant updates to their existing algorithms while the face of their search quality department was on leave of absence.” I mean, who are SEO’s going to yell at and blame for all of their woes while he is away, right? Well, I was wrong...