Building a Web Site - Web Design and Programming Do's and Don'ts. Business owners inevitably have many questions when they launch a website. These slides answer many of them, including: What are the best practices for building a website? What tools do I need to have an effective web presence? How do I tell the good web designers from the bad?
Branding & Lead Generation - Integration of the Internet into Lead Generation and Tracking Using Google Analytics. In these power point slides iMarket experts explained how best to track customer acquisition channels and the costs associated with those channels. We also showed how to evaluate "return on investment" to determine which channels are the most profitable. In particular, we explored the valuable online metrics offered by Google Analytics.
Search Engine Optimization - The Basics and Pay-Per-Click Marketing and Google Analytics. In order for a website to be an effective marketing tool, it has to "speak" to the search engines-the online tools that help customers find your company. These slides show how to make sure that Google and the other search engines see and understand the value of your website so that your website gets strong placement in online search results. We also explained how to use online paid advertising to supplement free search engine results.
Social Media and Content Strategy. These slides explored social media and content strategies that service companies can put into practice easily without expert help, plus some advanced strategies that are worth hiring outside experts to implement.
Here's what people say:
We have used several companies for online marketing and spent lots of money with mediocre results. With iMarket, our dollar is definitely going a lot further than it ever has before and our confidence to grow our company with them as a partner is incredibly strong.
John Dietz JD Plumbing Company
Here's what's going on:
We love blogging for our clients - but we also love it when you take a little time to get involved to add personal touches to the blogs to make them even more share-worthy. One of our newly launched clients, Lee's Foodservice Parts & Repairs went the extra mile this week and wrote their own blog post that involved some history, a famous gangster, and a speakeasy... and the post still had to do with a service call to install a walk-in cooler in Chicago! Here's an excerpt from the post to grab your interest:
As a business owner serving a specific geographic area, you should have a listing on Yelp.com. Once that listing is claimed and verified by you or your SEO team here at iMarket Solutions, you have access to several tools in the back end of the site. Yelp announced a new tool available as of Monday March 25th to help business owners even more!