Building a Web Site - Web Design and Programming Do's and Don'ts. Business owners inevitably have many questions when they launch a website. These slides answer many of them, including: What are the best practices for building a website? What tools do I need to have an effective web presence? How do I tell the good web designers from the bad?
Branding & Lead Generation - Integration of the Internet into Lead Generation and Tracking Using Google Analytics. In these power point slides iMarket experts explained how best to track customer acquisition channels and the costs associated with those channels. We also showed how to evaluate "return on investment" to determine which channels are the most profitable. In particular, we explored the valuable online metrics offered by Google Analytics.
Search Engine Optimization - The Basics and Pay-Per-Click Marketing and Google Analytics. In order for a website to be an effective marketing tool, it has to "speak" to the search engines-the online tools that help customers find your company. These slides show how to make sure that Google and the other search engines see and understand the value of your website so that your website gets strong placement in online search results. We also explained how to use online paid advertising to supplement free search engine results.
Social Media and Content Strategy. These slides explored social media and content strategies that service companies can put into practice easily without expert help, plus some advanced strategies that are worth hiring outside experts to implement.
Here's what people say:
We are on page 1 on Google for nearly every keyword and phrase that we had targeted when the project began. In fact, on about half of them, we are the first contractor listed! Campaign, leads and revenue from our old website ranked 12th and 14th respectively for the January to June period in 2009. In the same period this year, the site ranks 3rd in both leads and revenue compared to all other forms of marketing.
Kevin Carney, President
Carney Plumbing, Heating and Cooling