Building a Web Site - Web Design and Programming Do's and Don'ts. Business owners inevitably have many questions when they launch a website. These slides answer many of them, including: What are the best practices for building a website? What tools do I need to have an effective web presence? How do I tell the good web designers from the bad?
Branding & Lead Generation - Integration of the Internet into Lead Generation and Tracking Using Google Analytics. In these power point slides iMarket experts explained how best to track customer acquisition channels and the costs associated with those channels. We also showed how to evaluate "return on investment" to determine which channels are the most profitable. In particular, we explored the valuable online metrics offered by Google Analytics.
Search Engine Optimization - The Basics and Pay-Per-Click Marketing and Google Analytics. In order for a website to be an effective marketing tool, it has to "speak" to the search engines-the online tools that help customers find your company. These slides show how to make sure that Google and the other search engines see and understand the value of your website so that your website gets strong placement in online search results. We also explained how to use online paid advertising to supplement free search engine results.
Social Media and Content Strategy. These slides explored social media and content strategies that service companies can put into practice easily without expert help, plus some advanced strategies that are worth hiring outside experts to implement.
Here's what people say:
I wanted to let you know that iMarket did an outstanding job on the website presentation last week in Vegas at the QSC meeting. I picked up several pieces of great information that will help separate my company website from many others in the industry. The internet is constantly changing and very difficult to keep up with. You guys are on top of your game. I felt the knowledge behind iMarket Solutions was amazing!
Basnett Plumbing, Heating & AC
Here's what's going on:
Google is known for changing things up on a regular basis when it comes to their algorithms, but when it comes to the design of their search engine’s search result pages (SERPs), they tend to be a little more careful. When they do make changes, it’s typically done so within controlled test groups (i.e. only certain servers or countries will see the change). As a result, there is usually little talk regarding UX changes on Google.com in comparison to algorithm introductions, updates, refreshes and the like. But late last week, Google introduced a major redesign of their local map pack that is anything but subtle.