Building a Web Site - Web Design and Programming Do's and Don'ts. Business owners inevitably have many questions when they launch a website. These slides answer many of them, including: What are the best practices for building a website? What tools do I need to have an effective web presence? How do I tell the good web designers from the bad?
Branding & Lead Generation - Integration of the Internet into Lead Generation and Tracking Using Google Analytics. In these power point slides iMarket experts explained how best to track customer acquisition channels and the costs associated with those channels. We also showed how to evaluate "return on investment" to determine which channels are the most profitable. In particular, we explored the valuable online metrics offered by Google Analytics.
Search Engine Optimization - The Basics and Pay-Per-Click Marketing and Google Analytics. In order for a website to be an effective marketing tool, it has to "speak" to the search engines-the online tools that help customers find your company. These slides show how to make sure that Google and the other search engines see and understand the value of your website so that your website gets strong placement in online search results. We also explained how to use online paid advertising to supplement free search engine results.
Social Media and Content Strategy. These slides explored social media and content strategies that service companies can put into practice easily without expert help, plus some advanced strategies that are worth hiring outside experts to implement.
Here's what people say:
Take a look at this email Contact Form I received today straight from our website:
"Our Total line Digital Thermostat broke down today - it's blank - and I found your website and have read enough reviews to be convinced you are the right people to contact for this sort of work. Can you please contact me as soon as possible and help me get the air back on in this house!?"
I couldn't ask for a better web response, so glad I chose to go with your Web Domination package. I knew I needed Facebook, a Blog, Twitter and a Reputation Defender service. It's a relief to have handed off items I had no inclination to learn and would never have time to keep updated.
I also want to thank you and the entire iMarket staff for making the transition from our old site to the new one seamless. This is fourth time we have gone thru the design process, but the first time I didn't have to become demanding just to receive what was promised.
Since the new site launched in February, our SEO placement has given us placement on the first page of Google searches in most of the cities we service and phone calls from our web site now account for 16% of calls received. I'm a happy camper; thank you so much!
Here's what's going on:
Many people perceive the Penguin algorithm as nothing more than a thug, here to force thousands of small businesses into paid advertisement on Google by tanking their organic visibility. So I’m sure you can imagine the unrest within the community as the one year anniversary of the last update passed. But on Friday (October 17th, 2014), webmasters finally got their wish – Google began rolling out Penguin 3.0. Whether or not it was what they had hoped for is yet to be determined.
It was exciting while it lasted, but unfortunately, Google authorship is no longer supported by Google. But first, allow me to shed a little light on the rise and fall of Google’s authorship markup. The Google authorship rich snippet was first introduced by Matt Cutts at the SMX Advanced conference, back in 2011. For those unfamiliar with this rich snippet; it allowed you to identify yourself as the author of the content within a blog post, which would then publish a small thumbnail of your Google+ profile photo directly to the left of your blog post snippet within Google’s search results.