Online Reputation Management
The Internet has changed the way consumers gather information about service companies. Online reviews can make or break online consumer opinion, and negative reviews are all too easy to post. Whether reasonable and justified, or simply a vendetta, negative reviews can ruin your brand, damage your image, and sabotage your company's profitability.
Effective reputation management requires a disciplined, active approach. iMarket helps you take control in the Internet age by giving you a systematic plan for managing your online reputation.
How can iMarket help you manage your online reputation?
- iMarket's reputation management strategy is designed to eliminate bad reviews and highlight good reviews.
- We actively solicit customers each week for fresh, positive testimonials to push down negative consumer posts and enhance your positive ratings.
- We help you resolve all complaints and customer service issues so that the number of negative posts about your company decreases over time.
Other reputation management tips:
- Encourage customers to post reviews of your company to various "review" sites (Google local, Yelp, etc.)
- Collect testimonials and add a new testimonial each week to your website.
- It is important that you are proactive in asking the customer for testimonial. Solicit reviews to be posted on the Internet sites such as Yelp, and Angie's list, etc.....
Here's what people say:
Everything has been great with the results and customer service from iMarket. Anything that we’ve asked for has been done quickly and exactly as we wished. Everyone in your organization has been very responsive and are all truly customer focused – you have great people working for you.
Specifically, we’ve been blown away by the organic traffic to the site and the leads and revenue generated from the SEO work that iMarket has done for us. Our SEO placement and leads/revenue went from something that wasn’t even worth tracking to our second highest source of both leads and revenue in just 6 months – the only higher source for either has been customer referrals. The investment that we made literally paid for itself in 6 months – maybe less than that. We should have done this years ago.
When we ran our reports from organic/SEO leads and revenue, it was our most abundant source of lead generation and revenue as well as our most cost effective source of lead generation and revenue – even when we had amortized the entire cost of the new site over just a 6 month period.
In comparison to yellow page advertising, it has cost us less than 10% of what yellow page expenditures cost to generate both leads and revenue. As a result of this, we have already reduced yellow page expenditures for next year that will result in savings that are over 3 times what it cost us to build the new site.
As for the social media aspect of things – everything has been great. I’m not well versed in those arenas nor do I have time to get involved with it, so I asked Martina to take care of keeping us up to date and she’s done a great job with it, updating our pages (as well as our blog) 2 or 3 times a week. I may get more involved with it at some point, but I haven’t had to as it’s being managed for us without me needing to do anything.
Finally on the PPC campaigns, we have not spent a lot of money there – simply because we haven’t had to because we are generating so much organic traffic. What we have spent has been worth it, we are averaging around $30 per lead via PPC which is outstanding when compared to any other paid advertising that we are doing. The next closest source in terms of expense is $90 per lead. We may look to increase PPC budgets in the future as a source of growth. For now though, we have our plate full with all of the organic leads as we are on Google’s first page for nearly every keyword that we have targeted.
Kevin Carney, President
Carney Plumbing, Heating and Cooling