Traditional Marketing Solutions
Why is Developing a Marketing Plan Critical to Your Success?
Many service companies focus on doing the work, and then they do some marketing "by feel".
Clearly, sometimes this works - that is, the companies are still in business.
But are they making the best use of their marketing dollars? Are they wasting their money on advertising that doesn't bring them much business, and then missing opportunities for more effective advertising?
Are these companies failing to grow because they are failing to plan?
Having a marketing plan for your company is the single best marketing decision you will ever make.
Over time, careful planning will enable you to focus your efforts on things that work and set your priorities appropriately.
A marketing plan will not only help you choose the most effective traditional advertising - it will also help you identify and make the most of internal lead generation sources, and set up operational processes to support your lead generation efforts. It gets your entire company on the same page and creates accountability for maximum results.
Successful marketing is a whole-business discipline that helps you make the most of your finite marketing resources.
A well-designed marketing plan will make you more profit!
In this section of our website, we will help you create a marketing plan by determining your budget and your lead requirements, identifying your growth goals, and evaluating your media options.
The pages in this section, "Budgets", "Lead Planning", and "How to Choose the Right Traditional Media" contain useful information about each of these elements of your marketing plan. The final page, "Download Our Free Marketing Plan", contains a detailed road map for marketing planning, and a downloadable PDF of the workbook so that you can use it in your own company.
Here are some of the things we'll help you do:
- Evaluate your company once a year as a matter or good business and marketing practice. It is called a business review.
- Develop and refine your business model so it compliments your overall business plan. Grow service to grow sales.
- Create strategies and goals for your company based on your business review, and your overall desires for your company.
- Establish a baseline Marketing, Advertising & Promotions budget for each year, based on your business budget as a whole.
- Create a set of defined and clear marketing goals that fit neatly and snugly into your business plan. These marketing goals should be aligned with your business direction.
- Choose marketing strategies that compliment your marketing goals. And write them out so you can make them work together!
- Define your specific advertising/media objectives in support of those marketing goals, including leads required by type.
- Work with your creative team/vendor to identify your Unique Selling Proposition, your theme or slogan, and any other creative components you may need.
- Set up systems for tracking the results of internal lead generation efforts, sales, promotions, and advertising so that you can see what works and why.
- Create a media plan designed to generate the leads your company needs to thrive!
Here's what people say:
Take a look at this email Contact Form I received today straight from our website:
"Our Total line Digital Thermostat broke down today - it's blank - and I found your website and have read enough reviews to be convinced you are the right people to contact for this sort of work. Can you please contact me as soon as possible and help me get the air back on in this house!?"
I couldn't ask for a better web response, so glad I chose to go with your Web Domination package. I knew I needed Facebook, a Blog, Twitter and a Reputation Defender service. It's a relief to have handed off items I had no inclination to learn and would never have time to keep updated.
I also want to thank you and the entire iMarket staff for making the transition from our old site to the new one seamless. This is fourth time we have gone thru the design process, but the first time I didn't have to become demanding just to receive what was promised.
Since the new site launched in February, our SEO placement has given us placement on the first page of Google searches in most of the cities we service and phone calls from our web site now account for 16% of calls received. I'm a happy camper; thank you so much!
Here's what's going on:
Many people perceive the Penguin algorithm as nothing more than a thug, here to force thousands of small businesses into paid advertisement on Google by tanking their organic visibility. So I’m sure you can imagine the unrest within the community as the one year anniversary of the last update passed. But on Friday (October 17th, 2014), webmasters finally got their wish – Google began rolling out Penguin 3.0. Whether or not it was what they had hoped for is yet to be determined.
It was exciting while it lasted, but unfortunately, Google authorship is no longer supported by Google. But first, allow me to shed a little light on the rise and fall of Google’s authorship markup. The Google authorship rich snippet was first introduced by Matt Cutts at the SMX Advanced conference, back in 2011. For those unfamiliar with this rich snippet; it allowed you to identify yourself as the author of the content within a blog post, which would then publish a small thumbnail of your Google+ profile photo directly to the left of your blog post snippet within Google’s search results.