Traditional Marketing Solutions
Why is Developing a Marketing Plan Critical to Your Success?
Many service companies focus on doing the work, and then they do some marketing "by feel".
Clearly, sometimes this works - that is, the companies are still in business.
But are they making the best use of their marketing dollars? Are they wasting their money on advertising that doesn't bring them much business, and then missing opportunities for more effective advertising?
Are these companies failing to grow because they are failing to plan?
Having a marketing plan for your company is the single best marketing decision you will ever make.
Over time, careful planning will enable you to focus your efforts on things that work and set your priorities appropriately.
A marketing plan will not only help you choose the most effective traditional advertising - it will also help you identify and make the most of internal lead generation sources, and set up operational processes to support your lead generation efforts. It gets your entire company on the same page and creates accountability for maximum results.
Successful marketing is a whole-business discipline that helps you make the most of your finite marketing resources.
A well-designed marketing plan will make you more profit!
In this section of our website, we will help you create a marketing plan by determining your budget and your lead requirements, identifying your growth goals, and evaluating your media options.
The pages in this section, "Budgets", "Lead Planning", and "How to Choose the Right Traditional Media" contain useful information about each of these elements of your marketing plan. The final page, "Download Our Free Marketing Plan", contains a detailed road map for marketing planning, and a downloadable PDF of the workbook so that you can use it in your own company.
Here are some of the things we'll help you do:
- Evaluate your company once a year as a matter or good business and marketing practice. It is called a business review.
- Develop and refine your business model so it compliments your overall business plan. Grow service to grow sales.
- Create strategies and goals for your company based on your business review, and your overall desires for your company.
- Establish a baseline Marketing, Advertising & Promotions budget for each year, based on your business budget as a whole.
- Create a set of defined and clear marketing goals that fit neatly and snugly into your business plan. These marketing goals should be aligned with your business direction.
- Choose marketing strategies that compliment your marketing goals. And write them out so you can make them work together!
- Define your specific advertising/media objectives in support of those marketing goals, including leads required by type.
- Work with your creative team/vendor to identify your Unique Selling Proposition, your theme or slogan, and any other creative components you may need.
- Set up systems for tracking the results of internal lead generation efforts, sales, promotions, and advertising so that you can see what works and why.
- Create a media plan designed to generate the leads your company needs to thrive!
Here's what people say:
I wanted to let you know that iMarket did an outstanding job on the website presentation last week in Vegas at the QSC meeting. I picked up several pieces of great information that will help separate my company website from many others in the industry. The internet is constantly changing and very difficult to keep up with. You guys are on top of your game. I felt the knowledge behind iMarket Solutions was amazing!
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Here's what's going on:
Google is known for changing things up on a regular basis when it comes to their algorithms, but when it comes to the design of their search engine’s search result pages (SERPs), they tend to be a little more careful. When they do make changes, it’s typically done so within controlled test groups (i.e. only certain servers or countries will see the change). As a result, there is usually little talk regarding UX changes on Google.com in comparison to algorithm introductions, updates, refreshes and the like. But late last week, Google introduced a major redesign of their local map pack that is anything but subtle.