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Active Leads

Helps Budget–Conscious, Tech–Savvy Contractors Start Doing Their Own Online Marketing

The Active Leads package is for the tech–savvy contractor who wants a high–functioning website to serve as a foundation for DIY online marketing activities. The user–friendly systems enable contractors to write and post their own website/blog content. Optional pay–per–click and other upgrades can be added as desired for continual growth in online leads.

How the Website Works

  • Highly Active Site By Design – Fully Adaptable
  • Self Managed Content by Owner (CMS)
  • Semi–Custom Designs
  • Content Management System with Site

Benefits of Choosing This Package

  • Multi Page Web Site Design – Up to 40 pages

Active Leads Site Specs

Kind of Website

Active website with ability to add unlimited pages as desired

Content included in initial website (all content written by iMarket)

40 pages, including one main page and appropriate sub–pages for each service offered (i.e. Air Conditioning Repair, Heating Maintenance, etc)

Pages can be added by contractor?

Yes.

Content Management System Included?

Yes.

Content Management Features

  • Unlimited DIY updates using CMS
  • DIY blog update tool
  • DIY testimonials upd ate tool
  • DIY FAQ update tool
  • Content Management by iMarket is available for additional charge

Design customization

Semi–customized site design incorporating contractor logo, colors, and other basic design preferences.

Live Chat

Link to contractor dispatcher available for extra charge.

Borderless Video

Available for additional charge

Online Reputation Management

Available for additional charge

Social Media Integration

Available for additional charge

Online Bill Pay

Available for additional charge

Online Marketing Features

  • Basic optimization of all pages
  • Installation of Google Analytics
  • Local search engine submission

Telephone Lead Tracking

Telephone lead tracking available for extra fee

Pay–Per–Click

Optional, for additional charge

eCommerce

Available for additional charge

Reporting and Support

  • Google Analytics available 24/7 for contractor review

Benefits

  • Professional–looking web presence that gives customers comprehensive information about contractor services, plus opportunity to add additional information as desired
  • Official registration with all major search engines for improved search results
  • DIY Content Management System gives contractor the ability to improve search engine ranking via frequent content updates
  • Available for upgrade to Powerhouse
  • Available for upgrade to Web Domination package if a market position is available

Here's what people say:

iMarket Website Solutions Web Design and Development

Everything has been great with the results and customer service from iMarket. Anything that we’ve asked for has been done quickly and exactly as we wished. Everyone in your organization has been very responsive and are all truly customer focused – you have great people working for you.

Specifically, we’ve been blown away by the organic traffic to the site and the leads and revenue generated from the SEO work that iMarket has done for us. Our SEO placement and leads/revenue went from something that wasn’t even worth tracking to our second highest source of both leads and revenue in just 6 months – the only higher source for either has been customer referrals. The investment that we made literally paid for itself in 6 months – maybe less than that. We should have done this years ago.

When we ran our reports from organic/SEO leads and revenue, it was our most abundant source of lead generation and revenue as well as our most cost effective source of lead generation and revenue – even when we had amortized the entire cost of the new site over just a 6 month period.

In comparison to yellow page advertising, it has cost us less than 10% of what yellow page expenditures cost to generate both leads and revenue. As a result of this, we have already reduced yellow page expenditures for next year that will result in savings that are over 3 times what it cost us to build the new site.

As for the social media aspect of things – everything has been great. I’m not well versed in those arenas nor do I have time to get involved with it, so I asked Martina to take care of keeping us up to date and she’s done a great job with it, updating our pages (as well as our blog) 2 or 3 times a week. I may get more involved with it at some point, but I haven’t had to as it’s being managed for us without me needing to do anything.

Finally on the PPC campaigns, we have not spent a lot of money there – simply because we haven’t had to because we are generating so much organic traffic. What we have spent has been worth it, we are averaging around $30 per lead via PPC which is outstanding when compared to any other paid advertising that we are doing. The next closest source in terms of expense is $90 per lead. We may look to increase PPC budgets in the future as a source of growth. For now though, we have our plate full with all of the organic leads as we are on Google’s first page for nearly every keyword that we have targeted.

Kevin Carney, President
Carney Plumbing, Heating and Cooling
July 2011


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West Coast Office: 25 Edelman, #100, Irvine, CA 92618
East Coast Office: 261 Mountain View Dr, #400, Colchester, VT 05446

Website design, graphic design, and web hosting provided by iMarket Solutions