Active Leads
Helps Budget-Conscious, Tech-Savvy Contractors Start Doing Their Own Online Marketing
The Active Leads package is for the tech-savvy contractor who wants a high-functioning website to serve as a foundation for DIY online marketing activities. The user-friendly systems enable contractors to write and post their own website/blog content and send their own email newsletters. Optional pay-per-click and other upgrades can be added as desired for continual growth in online leads.
How the Website Works
- Highly Active Site By Design - Fully Adaptable
- Self Managed Content by Owner (CMS)
- Semi-Custom Designs
- Content Management System with Site
- Fully Active HTML Newsletter to Customers (3 times)
Benefits of Choosing This Package
- Multi Page Web Site Design - Up to 40 pages
- Full Email Hosting
Active Leads Site Specs
Kind of Website
Active website with ability to add unlimited pages as desired
Content included in initial website (all content written by iMarket)
40 pages, including one main page and appropriate sub-pages for each service offered (i.e. Air Conditioning Repair, Heating Maintenance, etc)
Pages can be added by contractor?
Yes.
Content Management System Included?
Yes.
Content Management Features
- Unlimited DIY updates using CMS
- DIY blog update tool
- DIY testimonials upd ate tool
- DIY FAQ update tool
- Content Management by iMarket is available for additional charge
Design customization
Semi-customized site design incorporating contractor logo, colors, and other basic design preferences.
Live Chat
Link to contractor dispatcher available for extra charge.
Borderless Video
Available for additional charge
Online Reputation Management
Available for additional charge
Social Media Integration
Available for additional charge
Online Bill Pay
Available for additional charge
Email Addresses
Unlimited email addresses based on website name
Online Marketing Features
- Basic optimization of all pages
- Installation of Google Analytics
- Local search engine submission
Telephone Lead Tracking
Telephone lead tracking available for extra fee
Pay-Per-Click
Optional, for additional charge
Email Marketing
Email newsletter template with contractor branding
eCommerce
Available for additional charge
Reporting and Support
- Google Analytics available 24/7 for contractor review
- Monthly summary report of website performance
Benefits
- Professional-looking web presence that gives customers comprehensive information about contractor services, plus opportunity to add additional information as desired
- Professional email addresses for consistent branding
- Official registration with all major search engines for improved search results
- DIY Content Management System gives contractor the ability to improve search engine ranking via frequent content updates
- Pre-built email template gives contractor the opportunity to build customer loyalty and repeat business through email marketing
- Monthly reporting helps contractors understand website metrics
- Available for upgrade to Powerhouse
- Available for upgrade to Web Domination package if a market position is available
Here's what people say:
I have been so impressed and pleased with our new website and the entire process of launching the new site. iMarket Solutions handled every detail with a complete thoroughness and a high degree professionalism. Change is usually never easy, but Wendy and Nadia really took the time answer any questions and solve every issue. The end result has been a new site that we love and more importantly, our customers love it too.
The new design and the attention to SEO has been paying off. We used to average 3 to 4 leads a month on our old site. The first month with our new site, we received 12 and that was during mild weather in our “off season.” Thanks to the detailed reports we receive from iMarket, we now have the information needed to improve our marketing and zero in on the consumers in our local area. Also our rankings for Google and other search engines keep climbing if they are not already in the first position.
Our social media is now working hard for us, improving our relationship with our customers and generating traffic to our site. iMarket handles all our Facebook, twitter, and blog posts. We still have the option to post something ourselves if we choose but its not necessary as there are 3 posts a week, like clockwork, on our social media accounts. Our social media used to be a chore, now it is trouble-free.
Overall, my entire experience with iMarket Solutions has been effortless and now we have a finished product that is proving results and driving sales.
Paige Robinson
Marketing Manager
Apple Heating & Cooling
Here's what's going on:
Adding a Personal Touch to your Content With a Little Help from Al Capone!
We love blogging for our clients - but we also love it when you take a little time to get involved to add personal touches to the blogs to make them even more share-worthy. One of our newly launched clients, Lee's Foodservice Parts & Repairs went the extra mile this week and wrote their own blog post that involved some history, a famous gangster, and a speakeasy... and the post still had to do with a service call to install a walk-in cooler in Chicago! Here's an excerpt from the post to grab your interest:
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How Much Money Do You Make From Yelp?
As a business owner serving a specific geographic area, you should have a listing on Yelp.com. Once that listing is claimed and verified by you or your SEO team here at iMarket Solutions, you have access to several tools in the back end of the site. Yelp announced a new tool available as of Monday March 25th to help business owners even more!
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