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Powerhouse

Designed for Powerful SEO and Lead Generation

The Powerhouse package offers a fully–customized, fully–updatable website that packs a search engine punch. In addition to content about the contractor’s products and services, the site includes "landing pages" for each town served by the contractor to maximize performance in local search results and provide a rock–solid foundation for other online marketing efforts, including optional pay–per–click advertising.

How the Website Works

  • Highly Active Site By Design – Fully Adaptable
  • Custom Town by Town Keywords–Focused Towns
  • Fully Custom Design – Anytime Changes
  • Content Management System with Site

Benefits of Choosing This Package

  • Fully Custom Web Site Design – Up to 150 pages
  • Assigned a Day to Day Customer Service Representative

Powerhouse Site Specs

Kind of Website

Active website with ability to add unlimited pages as desired

Content included in initial website (all content written by iMarket)

Up to 150 pages, including one main page and appropriate sub–pages for each service offered (i.e. Air Conditioning Repair, Heating Maintenance, etc), and 5 search engine optimized landing page for every town in contractor’s local area

Pages can be added by contractor?

Yes.

Content Management System Included?

Yes.

Content Management Features

  • Unlimited DIY updates using CMS
  • DIY blog update tool
  • DIY testimonials update tool
  • DIY FAQ update tool

Design customization

Custom website design to match contractor’s branding

Live Chat

Link to contractor dispatcher available for extra charge.

Borderless Video

Available for additional charge

Online Reputation Management

Available for additional charge

Social Media Integration

Included

Online Bill Pay

Available for additional charge

Online Marketing Features

  • Basic optimization of all pages
  • Installation of Google Analytics
  • Local search engine submission
  • Social media integration

Telephone Lead Tracking

Telephone lead tracking available for extra fee

Pay–Per–Click

Optional, for additional charge

Email Marketing

Email newsletter template with contractor branding

eCommerce

Available for additional charge

Reporting and Support

  • Google Analytics available 24/7 for contractor review
  • Monthly summary report of website performance
  • Designated Account Manager

Benefits

  • Professional–looking web presence that gives customers comprehensive information about contractor services, plus opportunity to add additional information as desired
  • DIY Content Management System gives contractor the ability to improve search engine ranking via frequent content updates
  • Monthly reporting helps contractors understand website metrics
  • Account Manager is available whenever contractors have questions
  • Available for upgrade to Web Domination package if a market postition is available
  • Highly Active Site By Design – Fully Adaptable
  • Custom Town by Town Keywords–Focused Towns
  • Fully Custom Design – Anytime Changes
  • Content Management System with Site
  • Fully Custom Web Site Design – Up to 150 pages
  • Assigned a Day to Day Customer Service Representative

Here's what people say:

iMarket Website Solutions Web Design and Development

Everything has been great with the results and customer service from iMarket. Anything that we’ve asked for has been done quickly and exactly as we wished. Everyone in your organization has been very responsive and are all truly customer focused – you have great people working for you.

Specifically, we’ve been blown away by the organic traffic to the site and the leads and revenue generated from the SEO work that iMarket has done for us. Our SEO placement and leads/revenue went from something that wasn’t even worth tracking to our second highest source of both leads and revenue in just 6 months – the only higher source for either has been customer referrals. The investment that we made literally paid for itself in 6 months – maybe less than that. We should have done this years ago.

When we ran our reports from organic/SEO leads and revenue, it was our most abundant source of lead generation and revenue as well as our most cost effective source of lead generation and revenue – even when we had amortized the entire cost of the new site over just a 6 month period.

In comparison to yellow page advertising, it has cost us less than 10% of what yellow page expenditures cost to generate both leads and revenue. As a result of this, we have already reduced yellow page expenditures for next year that will result in savings that are over 3 times what it cost us to build the new site.

As for the social media aspect of things – everything has been great. I’m not well versed in those arenas nor do I have time to get involved with it, so I asked Martina to take care of keeping us up to date and she’s done a great job with it, updating our pages (as well as our blog) 2 or 3 times a week. I may get more involved with it at some point, but I haven’t had to as it’s being managed for us without me needing to do anything.

Finally on the PPC campaigns, we have not spent a lot of money there – simply because we haven’t had to because we are generating so much organic traffic. What we have spent has been worth it, we are averaging around $30 per lead via PPC which is outstanding when compared to any other paid advertising that we are doing. The next closest source in terms of expense is $90 per lead. We may look to increase PPC budgets in the future as a source of growth. For now though, we have our plate full with all of the organic leads as we are on Google’s first page for nearly every keyword that we have targeted.

Kevin Carney, President
Carney Plumbing, Heating and Cooling
July 2011


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West Coast Office: 25 Edelman, #100, Irvine, CA 92618
East Coast Office: 261 Mountain View Dr, #400, Colchester, VT 05446

Website design, graphic design, and web hosting provided by iMarket Solutions