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Web Smart

An Upgraded Design With Basic Online Marketing for Contractors with a Limited Marketing Budget

The Web Smart package is a high-value option for the contractor who wants to develop a solid web presence. This low-cost site will give the contractor an attractive, professional online image.

How the Website Works

  • Limited-Active Web Site
  • Updated Site Changes-4 times a year-each Qtr.

Benefits of Choosing This Package

  • Multi Page Web Site Design - Up to 5 pages
  • Email Hosting

Web Smart Site Specs

Kind of Website

Basic 'static' website

Content included in initial website (all content written by iMarket)

5 pages as follows: Homepage, Services, Contact Form, About Us, and one page of contractor's choice

Pages can be added by contractor?

No.

Content Management System Included?

No.

Content Management Features

Package includes one content update per quarter. Contractor updates not possible

Design customization

Design will match contractor logo and colors based on a template design

Blog

Available for additional charge

Online Reputation Management

Available for additional charge

Social Media

Available for additional charge

Email Addresses

Up to ten email addresses based on website name

Online Marketing Features

  • Basic optimization of all pages
  • Installation of Google Analytics

Telephone Lead Tracking

Telephone lead tracking available for extra fee

Pay-Per-Click

Available for additional charge

Email Marketing

Available for additional charge

Reporting and Support

  • Google Analytics available 24/7 for contractor review

Benefits

  • Professional-looking web presence that gives customers useful information about contractor's services
  • Professional email address for consistent branding
  • Solid web presence that gives contractor a better chance in local search results

Here's what people say:

iMarket Website Solutions Web Design and Development

Everything has been great with the results and customer service from iMarket. Anything that we’ve asked for has been done quickly and exactly as we wished. Everyone in your organization has been very responsive and are all truly customer focused – you have great people working for you.

Specifically, we’ve been blown away by the organic traffic to the site and the leads and revenue generated from the SEO work that iMarket has done for us. Our SEO placement and leads/revenue went from something that wasn’t even worth tracking to our second highest source of both leads and revenue in just 6 months – the only higher source for either has been customer referrals. The investment that we made literally paid for itself in 6 months – maybe less than that. We should have done this years ago.

When we ran our reports from organic/SEO leads and revenue, it was our most abundant source of lead generation and revenue as well as our most cost effective source of lead generation and revenue – even when we had amortized the entire cost of the new site over just a 6 month period.

In comparison to yellow page advertising, it has cost us less than 10% of what yellow page expenditures cost to generate both leads and revenue. As a result of this, we have already reduced yellow page expenditures for next year that will result in savings that are over 3 times what it cost us to build the new site.

As for the social media aspect of things – everything has been great. I’m not well versed in those arenas nor do I have time to get involved with it, so I asked Martina to take care of keeping us up to date and she’s done a great job with it, updating our pages (as well as our blog) 2 or 3 times a week. I may get more involved with it at some point, but I haven’t had to as it’s being managed for us without me needing to do anything.

Finally on the PPC campaigns, we have not spent a lot of money there – simply because we haven’t had to because we are generating so much organic traffic. What we have spent has been worth it, we are averaging around $30 per lead via PPC which is outstanding when compared to any other paid advertising that we are doing. The next closest source in terms of expense is $90 per lead. We may look to increase PPC budgets in the future as a source of growth. For now though, we have our plate full with all of the organic leads as we are on Google’s first page for nearly every keyword that we have targeted.

Kevin Carney, President
Carney Plumbing, Heating and Cooling
July 2011


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West Coast Office: 7700 Irvine Center Drive, Suite 160, Irvine CA, 92618
East Coast Office: 130 West Canal Street, Suite 5, Winooski, VT 05404

Website design, graphic design, and web hosting provided by iMarket Solutions