iMarket was started with one goal in mind: to provide HVAC, plumbing, and electrical contracting businesses with tools for powerful online marketing. We start with websites designed for maximum search engine response. We build on this foundation with carefully coordinated online marketing activities. Our marketing campaigns include search engine optimization activities, pay–per–click advertising, and email marketing to promote customer loyalty and retention. All our campaigns are custom–managed by industry experts to achieve premium results.
Like many marketing companies, we believe that the most effective marketing campaigns utilize a variety of media, including traditional and paid online advertising. What makes iMarket different is our success in maximizing local organic (free) search results. Over time, this will dramatically decrease your overall cost–per–lead. You’ll get more customers while spending less money!
We understand that you have a business to run and that you value both your money and your time. We’ve developed a variety of website and online marketing packages to meet the different needs of small, mid–size, and large contracting businesses. Whether you are looking for an affordable entry level web presence or a turnkey strategy for maximum search engine response and lead generation, we’ve got a solution for you.
iMarket’s sales and management team has a total of over 40 years’ experience in the HVAC industry. We know what contractors need to be successful, and we’ll put that knowledge to work every day to help you achieve maximum results.
The iMarket Management Team
Nadia Romeo, President
Nadia is a rising star in the HVAC industry. A native of Russia, she came to the US at age 16 as a high school exchange student and stayed to attend college, earning a BA magna cum laude in International Business. Right after graduating, she started her own marketing company, ProGrowth Promotions, which focused on lead generation and product promotion for locally–owned businesses. She was recruited by Johnson Controls in 2006 where, as the Marketing Manager for Dealer Recruitment and Retention, she developed marketing and lead generation programs for HVAC dealers in US and Canada, and helped to lead the distributorship through its transition to York International. In 2008 Nadia was promoted to Branch Regional Sales Manager. In this capacity she ran York’s northwest distributorship, working with large media companies to negotiate buys and create dealer programs, managing a seven–person sales team, and doubling sales in only one and a half years.
As the President of iMarket Solutions, Nadia is responsible for daily operations and long–term strategic planning, as well as sales and account management.
Nadia lives near Seattle with her husband.
Gary Elekes, Co–Owner
Gary Elekes has been involved in the HVAC industry for over two decades. He is currently President of Elekes Performance Consulting (EPC) Inc., a training and consulting organization, President of ePL for Residential, an online resource center for HVAC companies, and the owner of Air Solutions Heating and Air Conditioning, a contracting firm.
Gary began his HVAC career in sales for Magic Chef Air Conditioning. Within three years he held the positions of Regional Sales Manager, Director of Contractor Products, and Director of Advertising & Marketing. In 1987, Gary joined Lennox Industries, where he served as Territory Manager, Dealer Business Consultant, District Manager for Detroit, District Manager for Columbus, and Director of North American Commercial Products. After 15 years working with manufacturers and distributors, in 1998 Gary became Director of Operations & Marketing for Service Experts.
After 18 years working in all areas of the HVAC industry, Gary began his entrepreneurial career by reaching back to his passion: helping others become more successful. He started EPC to create the most professional industry training available, with a particular focus on performance enhancement. Gary has worked directly with well over 1000 contractors to improve their businesses, trained thousands more through professional training sessions, trained hundreds of technicians to sell, and has been directly involved in over 30 successful turnarounds of under–performing operations ranging in size from $300,000 to $42 million in revenues.
Gary graduated from The Ohio State University with a BS in Business Administration, and later received an MBA from Roosevelt University in Chicago. He lives in Nashville with his wife and three children.
Andrew Allen, Chief Technical Officer
After an All–American football career at Williams College and a B.A. in Economics, Andrew took the reins of County Data Corporation, his family’s database marketing firm. He ran the company for five years, sold it to InfoUSA in 1996, and led the transition company for another two years. Since then, he has been an active angel investor in companies such as AdventurousTraveler.com, Visual Legacy Group, Fat Cat Inc, and CollectorOnline.com.
Andrew founded Vermont Design Works in 1999 with the goal of helping Vermont companies become more competitive in the online world. He was an early adopter of search engine optimization techniques, and over the past decade he has consistently stayed at the leading edge of this exciting field, putting each new development to work for his clients.
In the early 2000s, Andrew expanded the mission of Vermont Design Works and partnered with Electronic Performance Learning to help create and manage online resource centers for HVAC contractors.
As Chief Technical Officer of iMarket Solutions, Andrew is responsible for online marketing strategy and implementation, which includes managing iMarket’s technical team. In addition to his knowledge of the web, Andrew also brings the consumer viewpoint to iMarket. In Vermont, Andrew owns 14 residential units, 7 commercial units, and 2 vacation rental homes, and is a high–level consumer of HVAC, plumbing, and electrical services.
Andrew is also the co–founder of Santa Night, an international fundraising event that has raised hundreds of thousands of dollars for kids in need during the holiday season. He also serves actively on the local Boys and Girls Club Board of Directors. He lives with his wife in Burlington, Vermont.
Here's what people say:
Everything has been great with the results and customer service from iMarket. Anything that we’ve asked for has been done quickly and exactly as we wished. Everyone in your organization has been very responsive and are all truly customer focused – you have great people working for you.
Specifically, we’ve been blown away by the organic traffic to the site and the leads and revenue generated from the SEO work that iMarket has done for us. Our SEO placement and leads/revenue went from something that wasn’t even worth tracking to our second highest source of both leads and revenue in just 6 months – the only higher source for either has been customer referrals. The investment that we made literally paid for itself in 6 months – maybe less than that. We should have done this years ago.
When we ran our reports from organic/SEO leads and revenue, it was our most abundant source of lead generation and revenue as well as our most cost effective source of lead generation and revenue – even when we had amortized the entire cost of the new site over just a 6 month period.
In comparison to yellow page advertising, it has cost us less than 10% of what yellow page expenditures cost to generate both leads and revenue. As a result of this, we have already reduced yellow page expenditures for next year that will result in savings that are over 3 times what it cost us to build the new site.
As for the social media aspect of things – everything has been great. I’m not well versed in those arenas nor do I have time to get involved with it, so I asked Martina to take care of keeping us up to date and she’s done a great job with it, updating our pages (as well as our blog) 2 or 3 times a week. I may get more involved with it at some point, but I haven’t had to as it’s being managed for us without me needing to do anything.
Finally on the PPC campaigns, we have not spent a lot of money there – simply because we haven’t had to because we are generating so much organic traffic. What we have spent has been worth it, we are averaging around $30 per lead via PPC which is outstanding when compared to any other paid advertising that we are doing. The next closest source in terms of expense is $90 per lead. We may look to increase PPC budgets in the future as a source of growth. For now though, we have our plate full with all of the organic leads as we are on Google’s first page for nearly every keyword that we have targeted.
Kevin Carney, President
Carney Plumbing, Heating and Cooling
Here's what's going on:
Many people perceive the Penguin algorithm as nothing more than a thug, here to force thousands of small businesses into paid advertisement on Google by tanking their organic visibility. So I’m sure you can imagine the unrest within the community as the one year anniversary of the last update passed. But on Friday (October 17th, 2014), webmasters finally got their wish – Google began rolling out Penguin 3.0. Whether or not it was what they had hoped for is yet to be determined.
It was exciting while it lasted, but unfortunately, Google authorship is no longer supported by Google. But first, allow me to shed a little light on the rise and fall of Google’s authorship markup. The Google authorship rich snippet was first introduced by Matt Cutts at the SMX Advanced conference, back in 2011. For those unfamiliar with this rich snippet; it allowed you to identify yourself as the author of the content within a blog post, which would then publish a small thumbnail of your Google+ profile photo directly to the left of your blog post snippet within Google’s search results.