iMarket was started with one goal in mind: to provide HVAC, plumbing, and electrical contracting businesses with tools for powerful online marketing. We start with websites designed for maximum search engine response. We build on this foundation with carefully coordinated online marketing activities. Our marketing campaigns include search engine optimization activities, pay–per–click advertising, and email marketing to promote customer loyalty and retention. All our campaigns are custom–managed by industry experts to achieve premium results.
Like many marketing companies, we believe that the most effective marketing campaigns utilize a variety of media, including traditional and paid online advertising. What makes iMarket different is our success in maximizing local organic (free) search results. Over time, this will dramatically decrease your overall cost–per–lead. You’ll get more customers while spending less money!
We understand that you have a business to run and that you value both your money and your time. We’ve developed a variety of website and online marketing packages to meet the different needs of small, mid–size, and large contracting businesses. Whether you are looking for an affordable entry level web presence or a turnkey strategy for maximum search engine response and lead generation, we’ve got a solution for you.
iMarket’s sales and management team has a total of over 40 years’ experience in the HVAC industry. We know what contractors need to be successful, and we’ll put that knowledge to work every day to help you achieve maximum results.
The iMarket Management Team
Nadia Romeo, President
Nadia is a rising star in the HVAC industry. A native of Russia, she came to the US at age 16 as a high school exchange student and stayed to attend college, earning a BA magna cum laude in International Business. Right after graduating, she started her own marketing company, ProGrowth Promotions, which focused on lead generation and product promotion for locally–owned businesses. She was recruited by Johnson Controls in 2006 where, as the Marketing Manager for Dealer Recruitment and Retention, she developed marketing and lead generation programs for HVAC dealers in US and Canada, and helped to lead the distributorship through its transition to York International. In 2008 Nadia was promoted to Branch Regional Sales Manager. In this capacity she ran York’s northwest distributorship, working with large media companies to negotiate buys and create dealer programs, managing a seven–person sales team, and doubling sales in only one and a half years.
As the President of iMarket Solutions, Nadia is responsible for daily operations and long–term strategic planning, as well as sales and account management.
Nadia lives near Seattle with her husband.
Gary Elekes, Co–Owner
Gary Elekes has been involved in the HVAC industry for over two decades. He is currently President of Elekes Performance Consulting (EPC) Inc., a training and consulting organization, President of ePL for Residential, an online resource center for HVAC companies, and the owner of Air Solutions Heating and Air Conditioning, a contracting firm.
Gary began his HVAC career in sales for Magic Chef Air Conditioning. Within three years he held the positions of Regional Sales Manager, Director of Contractor Products, and Director of Advertising & Marketing. In 1987, Gary joined Lennox Industries, where he served as Territory Manager, Dealer Business Consultant, District Manager for Detroit, District Manager for Columbus, and Director of North American Commercial Products. After 15 years working with manufacturers and distributors, in 1998 Gary became Director of Operations & Marketing for Service Experts.
After 18 years working in all areas of the HVAC industry, Gary began his entrepreneurial career by reaching back to his passion: helping others become more successful. He started EPC to create the most professional industry training available, with a particular focus on performance enhancement. Gary has worked directly with well over 1000 contractors to improve their businesses, trained thousands more through professional training sessions, trained hundreds of technicians to sell, and has been directly involved in over 30 successful turnarounds of under–performing operations ranging in size from $300,000 to $42 million in revenues.
Gary graduated from The Ohio State University with a BS in Business Administration, and later received an MBA from Roosevelt University in Chicago. He lives in Nashville with his wife and three children.
Andrew Allen, Chief Technical Officer
After an All–American football career at Williams College and a B.A. in Economics, Andrew took the reins of County Data Corporation, his family’s database marketing firm. He ran the company for five years, sold it to InfoUSA in 1996, and led the transition company for another two years. Since then, he has been an active angel investor in companies such as AdventurousTraveler.com, Visual Legacy Group, Fat Cat Inc, and CollectorOnline.com.
Andrew founded Vermont Design Works in 1999 with the goal of helping Vermont companies become more competitive in the online world. He was an early adopter of search engine optimization techniques, and over the past decade he has consistently stayed at the leading edge of this exciting field, putting each new development to work for his clients.
In the early 2000s, Andrew expanded the mission of Vermont Design Works and partnered with Electronic Performance Learning to help create and manage online resource centers for HVAC contractors.
As Chief Technical Officer of iMarket Solutions, Andrew is responsible for online marketing strategy and implementation, which includes managing iMarket’s technical team. In addition to his knowledge of the web, Andrew also brings the consumer viewpoint to iMarket. In Vermont, Andrew owns 14 residential units, 7 commercial units, and 2 vacation rental homes, and is a high–level consumer of HVAC, plumbing, and electrical services.
Andrew is also the co–founder of Santa Night, an international fundraising event that has raised hundreds of thousands of dollars for kids in need during the holiday season. He also serves actively on the local Boys and Girls Club Board of Directors. He lives with his wife in Burlington, Vermont.
Here's what people say:
This is a congratulatory letter to iMarket Solutions. We have contracted your services and implemented your Domination package. The results have been fantastic!
What was most amazing to me was the results we are seeing in our commercial division. I believe we at Advantage Airtech erred in just how much coverage we allotted the commercial division of the business. However even with this disproportionate allocation of space on the site the leads are overwhelming.
Our commercial leads are up 320% and are accounting for 78% of our leads. This is quite frankly, a tremendous increase in leads that we never experienced in the past. Our residential leads have dramatically increased as well, I somewhat expected this due to the calibre of the site and the material which is weighted more in the residential. Our residential leads have increased from the 22% of our leads from last year to this year being 54% of our leads.
I have been negligent in thanking you for a job well done as this impact was noticed shortly after launch. The negligence in relaying the good news to you has happened because frankly I have been busy trying to keep up with the leads.
Happy to be aboard with your company!
Advantage Airtech Ltd.
Here's what's going on:
Google is known for changing things up on a regular basis when it comes to their algorithms, but when it comes to the design of their search engine’s search result pages (SERPs), they tend to be a little more careful. When they do make changes, it’s typically done so within controlled test groups (i.e. only certain servers or countries will see the change). As a result, there is usually little talk regarding UX changes on Google.com in comparison to algorithm introductions, updates, refreshes and the like. But late last week, Google introduced a major redesign of their local map pack that is anything but subtle.