Choosing a Web Company
Choosing a web design company can be difficult. While the visual "look and feel" of your website is important, so much of what makes a website a successful marketing tool is "behind the scenes" in the coding and strategy of the website. It makes it hard for laypeople to evaluate the expertise of a company.
The most important things to consider when choosing a web development and online marketing company are:
- Does the web developer understand my industry and my particular needs?
- Does the web developer have a track record of success in helping its clients dominate the search rankings for their industry?
- What is the ROI of the websites designed by the web developer?
How does iMarket measure up?
- At iMarket, we specialize in websites for the trades. Our decades of experience and insider knowledge of the industry enables us to understand what contractors need.
- iMarket has a proven track record of success in helping our clients dominate their local search rankings.
- The ROI on iMarket websites and online marketing programs is excellent - we significantly reduce the cost per lead, while increasing the overall number of leads we get for our clients.
Want to be sure? Put iMarket to the test by downloading our free workbook "Choosing a Web Design Company". It will help you identify candidates and choose between them so that you get the best fit for your business. We're willing to bet that after you've looked at all your options, you'll choose iMarket!
Here's what people say:
Just thought I would share, since the new site launch we have tracked 5 calls, 3 replacement and 2 service call leads. I’m very pleased since we have not done any internet marketing either PPC or organic yet. This is in two weeks, including the disturbance of the holidays.
Brendan Slifka, Leslie Heating & Cooling
Here's what's going on:
Google is known for changing things up on a regular basis when it comes to their algorithms, but when it comes to the design of their search engine’s search result pages (SERPs), they tend to be a little more careful. When they do make changes, it’s typically done so within controlled test groups (i.e. only certain servers or countries will see the change). As a result, there is usually little talk regarding UX changes on Google.com in comparison to algorithm introductions, updates, refreshes and the like. But late last week, Google introduced a major redesign of their local map pack that is anything but subtle.