Choosing a Web Company
Choosing a web design company can be difficult. While the visual "look and feel" of your website is important, so much of what makes a website a successful marketing tool is "behind the scenes" in the coding and strategy of the website. It makes it hard for laypeople to evaluate the expertise of a company.
The most important things to consider when choosing a web development and online marketing company are:
- Does the web developer understand my industry and my particular needs?
- Does the web developer have a track record of success in helping its clients dominate the search rankings for their industry?
- What is the ROI of the websites designed by the web developer?
How does iMarket measure up?
- At iMarket, we specialize in websites for the trades. Our decades of experience and insider knowledge of the industry enables us to understand what contractors need.
- iMarket has a proven track record of success in helping our clients dominate their local search rankings.
- The ROI on iMarket websites and online marketing programs is excellent - we significantly reduce the cost per lead, while increasing the overall number of leads we get for our clients.
Want to be sure? Put iMarket to the test by downloading our free workbook "Choosing a Web Design Company". It will help you identify candidates and choose between them so that you get the best fit for your business. We're willing to bet that after you've looked at all your options, you'll choose iMarket!
Here's what people say:
Just thought I would share, since the new site launch we have tracked 5 calls, 3 replacement and 2 service call leads. I’m very pleased since we have not done any internet marketing either PPC or organic yet. This is in two weeks, including the disturbance of the holidays.
Brendan Slifka, Leslie Heating & Cooling
Here's what's going on:
It was exciting while it lasted, but unfortunately, Google authorship is no longer supported by Google. But first, allow me to shed a little light on the rise and fall of Google’s authorship markup. The Google authorship rich snippet was first introduced by Matt Cutts at the SMX Advanced conference, back in 2011. For those unfamiliar with this rich snippet; it allowed you to identify yourself as the author of the content within a blog post, which would then publish a small thumbnail of your Google+ profile photo directly to the left of your blog post snippet within Google’s search results.
On July 3, 2014, Matt Cutts declared to the search community that he was going on leave for 4 months, all the way through October. Upon hearing the news, I had a big sigh of relief. For you see, I thought to myself, “There is absolutely no way Google is going to launch any algorithms or make any significant updates to their existing algorithms while the face of their search quality department was on leave of absence.” I mean, who are SEO’s going to yell at and blame for all of their woes while he is away, right? Well, I was wrong...