Choosing a Web Company
Choosing a web design company can be difficult. While the visual "look and feel" of your website is important, so much of what makes a website a successful marketing tool is "behind the scenes" in the coding and strategy of the website. It makes it hard for laypeople to evaluate the expertise of a company.
The most important things to consider when choosing a web development and online marketing company are:
- Does the web developer understand my industry and my particular needs?
- Does the web developer have a track record of success in helping its clients dominate the search rankings for their industry?
- What is the ROI of the websites designed by the web developer?
How does iMarket measure up?
- At iMarket, we specialize in websites for the trades. Our decades of experience and insider knowledge of the industry enables us to understand what contractors need.
- iMarket has a proven track record of success in helping our clients dominate their local search rankings.
- The ROI on iMarket websites and online marketing programs is excellent - we significantly reduce the cost per lead, while increasing the overall number of leads we get for our clients.
Want to be sure? Put iMarket to the test by downloading our free workbook "Choosing a Web Design Company". It will help you identify candidates and choose between them so that you get the best fit for your business. We're willing to bet that after you've looked at all your options, you'll choose iMarket!
Here's what people say:
Everything has been great with the results and customer service from iMarket. Anything that we’ve asked for has been done quickly and exactly as we wished. Everyone in your organization has been very responsive and are all truly customer focused – you have great people working for you.
Specifically, we’ve been blown away by the organic traffic to the site and the leads and revenue generated from the SEO work that iMarket has done for us. Our SEO placement and leads/revenue went from something that wasn’t even worth tracking to our second highest source of both leads and revenue in just 6 months – the only higher source for either has been customer referrals. The investment that we made literally paid for itself in 6 months – maybe less than that. We should have done this years ago.
When we ran our reports from organic/SEO leads and revenue, it was our most abundant source of lead generation and revenue as well as our most cost effective source of lead generation and revenue – even when we had amortized the entire cost of the new site over just a 6 month period.
In comparison to yellow page advertising, it has cost us less than 10% of what yellow page expenditures cost to generate both leads and revenue. As a result of this, we have already reduced yellow page expenditures for next year that will result in savings that are over 3 times what it cost us to build the new site.
As for the social media aspect of things – everything has been great. I’m not well versed in those arenas nor do I have time to get involved with it, so I asked Martina to take care of keeping us up to date and she’s done a great job with it, updating our pages (as well as our blog) 2 or 3 times a week. I may get more involved with it at some point, but I haven’t had to as it’s being managed for us without me needing to do anything.
Finally on the PPC campaigns, we have not spent a lot of money there – simply because we haven’t had to because we are generating so much organic traffic. What we have spent has been worth it, we are averaging around $30 per lead via PPC which is outstanding when compared to any other paid advertising that we are doing. The next closest source in terms of expense is $90 per lead. We may look to increase PPC budgets in the future as a source of growth. For now though, we have our plate full with all of the organic leads as we are on Google’s first page for nearly every keyword that we have targeted.
Kevin Carney, President
Carney Plumbing, Heating and Cooling
Here's what's going on:
Google is known for changing things up on a regular basis when it comes to their algorithms, but when it comes to the design of their search engine’s search result pages (SERPs), they tend to be a little more careful. When they do make changes, it’s typically done so within controlled test groups (i.e. only certain servers or countries will see the change). As a result, there is usually little talk regarding UX changes on Google.com in comparison to algorithm introductions, updates, refreshes and the like. But late last week, Google introduced a major redesign of their local map pack that is anything but subtle.