Choosing a Web Company
Choosing a web design company can be difficult. While the visual "look and feel" of your website is important, so much of what makes a website a successful marketing tool is "behind the scenes" in the coding and strategy of the website. It makes it hard for laypeople to evaluate the expertise of a company.
The most important things to consider when choosing a web development and online marketing company are:
- Does the web developer understand my industry and my particular needs?
- Does the web developer have a track record of success in helping its clients dominate the search rankings for their industry?
- What is the ROI of the websites designed by the web developer?
How does iMarket measure up?
- At iMarket, we specialize in websites for the trades. Our decades of experience and insider knowledge of the industry enables us to understand what contractors need.
- iMarket has a proven track record of success in helping our clients dominate their local search rankings.
- The ROI on iMarket websites and online marketing programs is excellent - we significantly reduce the cost per lead, while increasing the overall number of leads we get for our clients.
Want to be sure? Put iMarket to the test by downloading our free workbook "Choosing a Web Design Company". It will help you identify candidates and choose between them so that you get the best fit for your business. We're willing to bet that after you've looked at all your options, you'll choose iMarket!
Here's what people say:
I have a heating and air conditioning company, The Clean Air Act Inc. of Beavercreek, Oregon. We are small by choice (I like to do real work, not babysit a crew of techs as my friends in the industry say). As the economy started to shrink I saw the need to change. Our HVAC distributor asked me to take a class about web sites. I was game--I (had) a web site, but OK, I knew it sucked and needed help BAD. I sat in this class and within 15 minutes I got real focused. I knew I was missing the boat and I needed to get aboard. The class was great. I was going (to sign up) the next day. I worked with Nadia and Wendy on the (website), and now Martina is now managing it and it is going great. We sold three systems in the first two months and got a hand full of service calls--they told us it would be slow growing. I am very happy so far. The more information you get them, the faster and better your project will go. Thank you so much iMarket Solutions.
Your friend Rodger A. Brown
Clean Air Act, Inc.
Here's what's going on:
Many people perceive the Penguin algorithm as nothing more than a thug, here to force thousands of small businesses into paid advertisement on Google by tanking their organic visibility. So I’m sure you can imagine the unrest within the community as the one year anniversary of the last update passed. But on Friday (October 17th, 2014), webmasters finally got their wish – Google began rolling out Penguin 3.0. Whether or not it was what they had hoped for is yet to be determined.
It was exciting while it lasted, but unfortunately, Google authorship is no longer supported by Google. But first, allow me to shed a little light on the rise and fall of Google’s authorship markup. The Google authorship rich snippet was first introduced by Matt Cutts at the SMX Advanced conference, back in 2011. For those unfamiliar with this rich snippet; it allowed you to identify yourself as the author of the content within a blog post, which would then publish a small thumbnail of your Google+ profile photo directly to the left of your blog post snippet within Google’s search results.