iMarket's vision is to provide our clients with cutting-edge web development and online marketing solutions at an affordable price that will ensure high return on investment. We will do our utmost to help our clients generate more leads at a lower cost, grow their market share in the territories they serve, and become stronger and more profitable.
iMarket will always meet and intends to exceed our clients' expectations for every tool and service we provide.
iMarket is committed to staying at the forefront of the ever-changing world of web development, search engine optimization, and social media. We seek to offer our clients the most up-to-date tools and support possible. We will stay ahead of our competition - and help our clients stay ahead of their competition - by transforming our knowledge into innovative, highly-effective products and services.
Through our success in helping our clients dominate their local markets, iMarket intends to earn the dominant position in our own market. Our goal is to become the leading brand for website development and online lead generation for HVAC, plumbing, and electrical contracting businesses in the US and Canada.
iMarket Core Values
Our customers are the most important stakeholders and the heart of our business. Our customers' satisfaction is what enables us to grow and succeed. We are committed to listening to our customers so that we can fully understand our customers' needs and appropriately deploy our resources to fulfill them.
Satisfied clients are our most important business asset. We are dedicated to meeting and exceeding our clients' expectations every day.
Return on Investment
We believe in generating maximum ROI for our customers. We want our clients to benefit from every interaction they have with our company and to receive superb value from the service and results we provide. Our goal is to offer solutions that enhance the value of our clients' businesses and make our clients successful and prosperous.
Innovation is what makes it possible for us to help our clients stay ahead of their competition. We will challenge ourselves to stay ahead of the curve so that we can constantly improve our website and lead generation tools.
We value our employees and the contribution they make to the growth of our organization. We understand the power of a team that works together effectively, bringing complementary strengths to the table. Our management team is committed to the ongoing training and development of our employees to help them enhance their skills and maintain their up-to-the-minute knowledge of their fields.
Integrity is fundamental to genuine, lasting success. We will demonstrate our integrity by keeping our word, taking responsibility for our actions, and resolving disagreements with honesty and respect.
Here's what people say:
Everything has been great with the results and customer service from iMarket. Anything that we’ve asked for has been done quickly and exactly as we wished. Everyone in your organization has been very responsive and are all truly customer focused – you have great people working for you.
Specifically, we’ve been blown away by the organic traffic to the site and the leads and revenue generated from the SEO work that iMarket has done for us. Our SEO placement and leads/revenue went from something that wasn’t even worth tracking to our second highest source of both leads and revenue in just 6 months – the only higher source for either has been customer referrals. The investment that we made literally paid for itself in 6 months – maybe less than that. We should have done this years ago.
When we ran our reports from organic/SEO leads and revenue, it was our most abundant source of lead generation and revenue as well as our most cost effective source of lead generation and revenue – even when we had amortized the entire cost of the new site over just a 6 month period.
In comparison to yellow page advertising, it has cost us less than 10% of what yellow page expenditures cost to generate both leads and revenue. As a result of this, we have already reduced yellow page expenditures for next year that will result in savings that are over 3 times what it cost us to build the new site.
As for the social media aspect of things – everything has been great. I’m not well versed in those arenas nor do I have time to get involved with it, so I asked Martina to take care of keeping us up to date and she’s done a great job with it, updating our pages (as well as our blog) 2 or 3 times a week. I may get more involved with it at some point, but I haven’t had to as it’s being managed for us without me needing to do anything.
Finally on the PPC campaigns, we have not spent a lot of money there – simply because we haven’t had to because we are generating so much organic traffic. What we have spent has been worth it, we are averaging around $30 per lead via PPC which is outstanding when compared to any other paid advertising that we are doing. The next closest source in terms of expense is $90 per lead. We may look to increase PPC budgets in the future as a source of growth. For now though, we have our plate full with all of the organic leads as we are on Google’s first page for nearly every keyword that we have targeted.
Kevin Carney, President
Carney Plumbing, Heating and Cooling
Here's what's going on:
Many people perceive the Penguin algorithm as nothing more than a thug, here to force thousands of small businesses into paid advertisement on Google by tanking their organic visibility. So I’m sure you can imagine the unrest within the community as the one year anniversary of the last update passed. But on Friday (October 17th, 2014), webmasters finally got their wish – Google began rolling out Penguin 3.0. Whether or not it was what they had hoped for is yet to be determined.
It was exciting while it lasted, but unfortunately, Google authorship is no longer supported by Google. But first, allow me to shed a little light on the rise and fall of Google’s authorship markup. The Google authorship rich snippet was first introduced by Matt Cutts at the SMX Advanced conference, back in 2011. For those unfamiliar with this rich snippet; it allowed you to identify yourself as the author of the content within a blog post, which would then publish a small thumbnail of your Google+ profile photo directly to the left of your blog post snippet within Google’s search results.