iMarket Solutions Blog : Archive for August, 2011

Easy Ways To Get More Twitter Followers

Wednesday, August 31st, 2011

Twitter is an excellent way to keep in touch with people and companies in which you have an interest. It is also a great way to promote your own company. Twitter, like all other social media, is a way to connect to your customers and build their loyalty. It lets them get to know you on a more personal level and interact with you more often. This helps create not only loyalty but also top of the mind awareness, so you are the first one they call when they have a problem you can fix.

It takes a little time to learn how to use Twitter, but it is very easy once you get the hang of it. The hardest part is getting started. Here are a few ways to start building your Twitter Following:

  1. Follow other people: an easy way to get more followers is to start following other people and companies. Focus on local companies and organizations. Try to reply to things they post and some of them will begin to follow you.
  2. Tweet about local events: they are more likely to get “retweeted” and thus bring more people to your Twitter profile.
  3. Make it easy for people to follow you: put a link to your Twitter page in a newsletter or email signature.
  4. Tell your customers about it! Offer exclusive deals or contests for your Twitter followers.
  5. Retweet (forwarding another user’s Tweet to all of your followers) things you think are interesting:
    • Find a Tweet you think is interesting
    • Click the arrow in the top right corner of the post
    • Choose the “Retweet” option

If you have done any of these five things you will have increased your number of Twitter followers and hopefully learned a bit about how to use Twitter for business. If you need help with the basics on how to use Twitter, check out their Twitter 101 Guide.

Continue Reading

Five Easy Ways To Get More Facebook Fans

Wednesday, August 24th, 2011

Facebook is a great way to interact with your customers and help build their loyalty. But if you are new to Facebook, how to use your company page effectively might seems a little confusing. The most important thing you need to know about Facebook is that it is a way for your customers to connect with you and get to know your company better. It is also great way to get involved in your local community. And if you have customers who are already fans of your company in real life, it isn’t too difficult to translate them into facebook fans. Here are five easy ways you can get more fans on Facebook:

1. Invite people to like your page

  • Go to the Get Started option on the left sidebar
  • Import your contacts (Outlook, Constant Contact, .csv file, etc)

2. Get your company involved. Ask your employees to “like” your page and ask them to tell their friends
3. Make it easy for your customers to “like” your page; tell them about it, include a link or call to action in your newsletter, on your business cards,  or in an email signature
4. Offer special Facebook deals, contests, or promotions that are only available to people who “like” your page
5. Create good Facebook content that appeals to your local audience:

  • Talk about local community events (local kid wins spelling bee, ABC HVAC is sponsoring the Toys for Tots program, etc.)
  • Ask questions
  • Give trivia or helpful hints
  • Tell jokes
  • Respond personally to whatever your fans post

Doing any of these things will increase your popularity on Facebook, and the longer you have a Facebook page the more “likes” you will get.  Good luck!

Continue Reading

iMarket in the News: HVAC Insider

Monday, August 22nd, 2011

iMarket Solutions is this month’s edition of HVAC Insider News! Our one year anniversary is pretty exciting; we are proud to have been able to build websites for a lot of great clients and form partnerships with some leaders in the HVAC business (notably Mitsubishi and Goodman). We will continue to work hard to bring in leads for all our customers with great websites, great content, and carefully planned SEO. It has been a fantastic year and we hope to gain more staff to help with our rapidly expanding business. Check out the article here on page 8A.

http://www.hvacinsidernews.com/PDF/FloridaCurrent/FloridaCurrent.pdf

Continue Reading

Are Mobile Customers Missing You?

Thursday, August 18th, 2011

Do you have a mobile website? Are you not sure if you need one? Check out this great article in HVACR Business by iMarket President Nadia Romeo about how a mobile website can help your plumbing, heating and electrical customers reach you anytime, anywhere.  Learn what you need to make a mobile website successful and how to stay ahead of your competition!

http://www.hvacrbusiness.com/issue/article/1872/_are_mobile_customers_missing_you.aspx

Continue Reading

Does Your Business Have a Place in Google Places? It Should!

Wednesday, August 10th, 2011

You may not be familiar with the term “Google Places”, but if you’ve ever used Google to hunt for a local business, you’ve definitely seen Google Places in action. When you search for a local business or type of business, you’ll get Google Places listings at the top (or near the top) of your search results. The listing consists of the business name (or several names, if you searched for a type of business), along with a map of your area with red “teardrop” markers showing where each business is located.

Each Google Places listing has two links. If you click on the “Place Page” link next to a business name, you’ll be taken to Google’s Place Page for that business. The Place Page contains contact information and a link to Google Maps directions. If you click on the name of the business, you’ll be directed to the business’s website or, if the business doesn’t have a website (or hasn’t registered its website with Google) to a “Google Places” page with basic information about the business.

There are also a lot of other cool options on Google Place Pages. For example, on your Place Page you can list your opening hours (very helpful to potential customers); your service area; payment options that you offer; and other information of your choice (for example, as Google suggests, you can let people know if you offer parking, and which brands you carry). In addition to this information, you can add photos and videos to your Places Page, or post to your Google Places page like you would to your blog.

It’s fun to set up a Google Places page for your business, but is there a business case for doing so – and for adding “extra” content like photos and videos? Absolutely. On Google Places, like everywhere on the web, fresh content is king: the more information you provide on your Google Place Page, the more active and competent your business will appear, and the more confident people will feel about contacting you.

Plus, the more complete your Google Place Page is, the more likely it is to move up in the search listings. At iMarket, we make sure that all our clients have complete Place Page listings for optimum Google performance.

Here’s another good way to assess what the ROI might be on any work you choose to put into your Place Page. Do a search for your business type in your area (for example, “electricians Burlington VT”). Check the Google Places listings that come up and take a look at whether your competitors appear in the listings and if so, how much information they offer on their Place Pages. If you offer more information on your Place Page than your competitors do, you’ll have a leg up as consumers consider their options and decide whom to contact.

Since 85% of consumers search for local businesses on the web, you’ve probably already realized that having a complete Google Place Page is likely to generate a lot of leads. So, you ask, how do I get a Google Place Page?

Well, your business might even have a Google Place Page already, because Google often generates basic Place Pages by harvesting information that is already out there on the web. You should do a Google search for your business and see if a Place Page comes up in the listings. If it does, then it’s time to beef up your Place Page. Go to your Place Page and click on the “Business owner?” link in the top right corner. You will be guided through the process of validating and adding information to your Place Page. (To confirm that you are in fact the owner of your business and not a hacker or a competitor, Google will send a postal letter to your physical address. This letter will contain a PIN number that you can use to make additional updates to your Google Place Page whenever you wish.)

If you don’t have a Google Place Page, you can register for one here: http://www.google.com/places/. Note that you will have to create a Google account first if you don’t already have one. However, if your current Google account is for personal use, you will probably want to create a new business account for use with your Place Page. Among other things, having a separate business account will mean that other people edit your Place Page without reading your Gmail.

Google Place Pages have a lot of great features and can really help your business bring in new leads…but what’s the ROI? Are they worth it? You better believe it. Google Place Pages are FREE.  Google doesn’t charge for setup or make you pay a monthly fee. There is absolutely no excuse for not having a Google Place Page.

Google Place Pages also contain another very important feature: consumer reviews. Google Place Page reviews have been a hot topic recently. We’ll explore it in next week’s post.

Continue Reading

iMarket Solutions in the News

Friday, August 5th, 2011

We were excited about our one year anniversary and so was Contractor Mag: check out our article! We are proud to have been able to provide great websites for plumbing, HVAC, and electrical companies, generating hundreds of leads for our customers.  We will continue work hard to create valuable and interesting websites to expand on our current success.  Congratulations to our team, keep up the great work!

Continue Reading