iMarket Solutions Blog : Archive for September, 2011

Facebook Reveals New Changes

Friday, September 23rd, 2011

If you have been on Facebook in the past few days, you might have noticed some significant changes. In order to compete with the new Google+, Facebook has changed its friend lists to allow more privacy, added a subscribe button, and added a real time feed with the latest updates. But this is only the beginning of  the alternations that Facebook has planned. At the F8, its annual conference, Facebook announced that it would be releasing a major overhaul of user profiles, as well as new apps for music, video, and social news.  An example of a feature is timeline, which will display all of your important events of your life (that you shared on Facebook) on a single page.

To learn more about all of the changes that Facebook is planning on roll out, check out this video on Mashable.com: http://mashable.com/2011/09/22/facebook-f8-live-video/#26983Timeline-Mobile

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Twitter Analytics

Wednesday, September 14th, 2011

Twitter is one of the main social media tools, businesses as well as people are able to share their 140-character tweets to connect with their customers and talk about special deals. But does Twitter actually drive traffic to your website? Or are you only getting to your customers thru Twitter itself? To answer this frequently posed question, Twitter recently announced that it is releasing a web analytics tool to show businesses not only how much their content is being shared on Twitter, but also the amount of traffic that is being driven from Twitter to their main website. While only in beta right now, Twitter plans to roll out the full verison to everyone in a few weeks.

To learn more, check out this article on Mashable.com:  http://mashable.com/2011/09/13/twitter-web-analtyics/

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Happy Labor Day Weekend

Friday, September 2nd, 2011

Everyone from iMarket wishes you a happy Labor Day Weekend! Labor Day was accepted as a federal holiday in 1894, which means that people have been getting the first Monday in September off for 117 years.

It has always symbolized the end of summer, so that means that it is time to start thinking about heating season. Tuesday might be a great day for your business to start thinking about furnace and heating specials as everyone gets their house ready for fall. A good marketing strategy is to stress to your customers that maintenance now will save them from major repairs on their heating equipment this winter. And don’t forget to prepare your own house for the cold winter months ahead.

Even if you love your job, a three day weekend is a great way to celebrate all the hard work you do the rest of the year.  Enjoy the long weekend with your family and friends; we will see you Tuesday!

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