iMarket Solutions Blog : Archive for December, 2011

Happy New Year’s Eve from iMarket Solutions!

Saturday, December 31st, 2011

We hope that this upcoming year is even better for you than the last! New Years is about new beginnings, which is why we are so excited about all of the new products and services we will be rolling out this year!

iMarket Live Chat is available to be placed on your website today to help turn searchers into customers. The Live Chat icon will appear at the bottom right hand corner of your website, and an iMarket agent will be ready at any time to talk through instant message to a potential customer. If someone initiates a chat, the agent, prompted with a script about your business, will gather the name, phone number, and other important information for you and then send you an email about the lead. This service can increase the effectiveness of you online advertising by an average of 35 percent!

We are also currently offering a new enhanced Facebook business profile. This profile includes a banner for your business and a custom landing page that will help entice people to become your Facebook fans. The landing page will also serve as a contact form, so people are able to email you directly from Facebook! Social media is a great way to utilize word-of-mouth marketing, and the more people that “like” your page the more people your posts will reach. An enhanced Facebook business page will improve your presence on this social media giant and help your business use it to more effectively generate leads.

Our new Game On package is ready for any contractor who wants a free website! We will create and design a website completely free of charge; you will only need to pay a $25 monthly hosting fee. The website will be designed to match the logo you provide, and it includes a home page that describes your services, a page with details about your company, and an email contact form.  This is a great way to get your business started on the web so you can begin to be found on local search engines. With people searching for local businesses more and more on the web, now is the time to get your business online!

Finally, we are rolling out an amazing new service in the beginning of this New Year. We aren’t ready to announce exactly what it is yet, but it will significantly impact the way your business is perceived on the web. Keep an eye on our blog for further announcements! Have a great New Year’s Eve!

Continue Reading

Happy Holidays from iMarket Solutions!

Wednesday, December 21st, 2011

We wish you a very happy holiday! We hope you enjoy the break and get to spend time with your friends and family. We would like to thank you all for helping our business grow!

Every holiday, people gather to celebrate all of the good things that have happened this year. iMarket has a lot to be thankful for! We have grown so much in the past year, gaining some great clients and awesome employees. We hope next year is as great as this one was!

With the cold month’s ahead, be sure to remind your customers to have their heating system inspected. A well maintained system will have fewer breakdowns and function much more efficiently. Discounts or specials on service calls are also good to offer right now; a deal might be what helps a potential customer choose your business over your competitors. Stay safe, warm, and busy this winter!

We will be closed on Monday 12/26/11 and Monday 01/02/12, enjoying all the season has to offer! Have an amazing holiday!

Continue Reading

Amazon Pay Per Click Ad Gone Wrong: 4 Year Old Boys for Sale (Free Shipping!)

Thursday, December 15th, 2011

As one of our employees was shopping online for Christmas presents, he ran across this pay per click ad from Amazon: a sale on four year old boys (Free 2-day shipping w/ Amazon Prime)!

Amazon Pay Per Click Ad: 4 Year Old Boy for Sale

Since he wasn’t interested in buying a child, this ad came as quite a surprise. But with free shipping…

Seriously though, how can this happen? Amazon must spend millions on its pay per click campaign, and you would think that their budget would be devoted to products they actually sell. This ad highlights why pay per click isn’t as easy as you’d think, and that careful management is needed to not only convert clicks into sales, but also prevent embarrassing ads like this one from appearing.

As a quick refresher, pay per click (PPC) ads are the results you get from a search in Google that are surrounded by a light yellow box above and/or to the right-hand side of organic search results. This is a very successful marketing tool for many companies because you only pay if a searcher actually clicks on the ad (hence the name). Advertisers essentially write an ad, include a link to their website and then bid on keywords they think prospective customers will search.

However, there is a lot more to it than that. You can tailor your ads to appear only to users in specific regions or at a specific time of day. For instance, a Florida plumber who works 8am to 8pm would not want to have his PPC ad appear at midnight to a searcher in Texas. If someone in Texas clicked on that ad, it would obviously not result in a call and that plumber will quickly waste his PPC budget. There is also dynamic keyword insertion (which is probably related to what is causing Amazon’s problem above), in which you are able to replace certain words in your ad to match the search used to trigger it. While this can tailor your ads to a searcher for a higher click through rate, it has to be carefully managed so you don’t, like Amazon, wind up advertising something that makes no sense.

This is only scraping the top of some of the elements of PPC management. There are things like quality scores, which affect where you ad is shown, and negative keyword lists to prevent your ad from displaying when people search for certain phrases. A good PPC manager will take all of these into account and be able to increase your conversion rate from PPC ads and lower your cost per click. Your PPC campaign also needs to be examined on a regular basis to ensure that the clicks you are getting are turning into sales and leads. Certain keywords work better for certain businesses and regions, and careful attention is needed to create ads that will get you as many customers as possible.

Since even retail giants like Amazon can make mistakes, it’s clear that PPC is not something you want to turn over to the amateurs. iMarket not only offers professional PPC management, but with our call tracking service, we are able to determine what PPC ads are leading to sales. We have the tools to make your campaign worth every penny you spend on it. And to ease your mind, Amazon is not selling 4 year old boys. When you click on the ad, it takes you to their Toys & Games page, filtered by items for “4 year old boys”.

Amazon PPC Result

Continue Reading

Enhance Your Facebook Business Page

Wednesday, December 7th, 2011

Facebook has over 250 million users, 52 percent of which use it daily. And it is no longer just for the youth audience, the 35 and older demographic now represents more than 30 percent of users. That means using Facebook to promote your business is becoming a more and more effective way to reach potential customers. To help you build a stronger presence on Facebook, iMarket is offering an enhanced Facebook business profile.

With this new service, we will design a full banner and a landing page (like the one here) which entices people to “like” your business page. This is a great place to offer incentives, such as a special discount for Facebook fans, which will convince people to want to connect with you on Facebook. After the person has “liked” your business, a special Welcome page will display for them.  From the landing page, your welcome page, and a contact tab under your banner, your visitors will be able to access an integrated contact form so they can email you right from Facebook! All of these features will be designed to match your website and increase brand awareness of your business.

Why get this service? The new landing page is much more effective at converting visitors into “likers.” And the more people that “like” your page, the more people your posts will reach.  Social media is an excellent form of word-of-mouth marketing, which allows new customers to hear about you through their friends. There is the added benefit of allowing these potential customers to get to know your company through your posts and be able to contact you instantly.

Social media marketing can be very powerful, but you need to utilize it effectively.  Since most companies today are embracing social media, an enhanced Facebook presence will put your business ahead of the crowd. Combined with our content management package, in which blogs posts are sent out to your Facebook page three times a week, you will establish yourself as a knowledgeable resource for your customers. For more information, contact us today!

Continue Reading