iMarket Solutions Blog : Archive for August, 2012

Copyright Infringement and Google Search Results

Wednesday, August 15th, 2012

Imagine you are enjoying a nice walk in the park and someone snatches your smartphone right out of your hands! How would you feel? Would you do this to someone else?

These seem like silly questions. The answer to all is generally, “of course not!” However, on the Internet, it seems like many have let the rules slide a bit with copying content from other websites.

Some may think, “What’s the harm, really?” Other than it being against the law, Google is now very serious about copyright infringement. Google recently announced that they have updated their algorithm to push sites down, or even penalize sites, that have been reported as violating copyright.

We have seen other companies steal content from our clients’ sites. Now that Google is serious about it, we will be reporting (on your behalf) anyone who steals content from your site. This means we are looking out for our clients to make sure and pursue a complaint against a site that has copied you and refuses to remove the copied content. This is part of your ongoing service with iMarket Solutions.

What if you copy content or images from another site without permission? Well we know you would never do that! But just in case, if you or a company you work with adds copied information to your iMarket Solutions website, we will remove it immediately upon notification or discovery. We are legally obligated to take this action as your host, and we want to avoid your site dropping in rankings over copyright complaints filed by other sites.

If you have any questions about this important update, please contact us!

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Google Updates and how to keep up!

Wednesday, August 15th, 2012

You may have heard us say that Google makes regular updates to their algorithm, and that sometimes this means we need to make updates to your site. What does this mean, and how often does Google make updates anyway?

Google makes minor updates to their search engine algorithm at least daily. They have teams of people constantly working to improve results; bringing up the best results and pushing down what they consider to be lesser results.

Larger updates can happen as often as Google would like. The updates can mean that we change the way content is written or displayed. It can mean that we change the way we pursue quality links for your website. It can mean that and more.

We thought we would write a quick post to explain how often these updates can happen, and to provide a link to a retrospective on Google updates and algorithm changes.

We love the folks over at SEOmoz and they have put together a fabulous page detailing all the updates Google has ever released! If you get curious or ask yourself, “What are these updates they keep talking about?!” head over to this page: http://www.seomoz.org/google-algorithm-change.

Contact us with any questions, and rest easy – when Google updates, we make sure to adjust any strategies we need to in order to help your site perform at the highest level.

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Effective Use of Video for your HVAC, Plumbing or other Home Improvement Business

Tuesday, August 14th, 2012

The first thing you may be saying to yourself is, “Why should I concern myself with videos, I just want people to call me!” We understand that it can seem overwhelming to consider yet another aspect of your marketing strategy, but we are here to help with this very important aspect of your online presence.

The simple answer is that video is where the people are at! Billions of people per day are watching videos on YouTube alone. YouTube is the second largest search engine, and you want to be found there!

As one blogger once said, “…contrary to popular belief, it’s not all just silly cat videos and adolescents injuring themselves.”

Effective Use of Video for your Web Presence

Now that you know videos are an important part of marketing any business or service on the web, it is important to know that not all videos are created equal. Here are some quick tips to help you create a video that adds value to your business.

Tips for effective video marketing:

  • When creating a video, it is important to state the problem first, and then talk about how your company is part of the solution. Always include a call to action in your video that compels the viewer to call you for service. Don’t forget your web address and phone number in the video! (You may want to set up a specific tracking number to use in web videos, so you know which calls came through Youtube.)
  • What type of footage should you record? – You should record some footage of your team working on a project. You can also create a commercial, or an informational or how-to video. Just make sure it will be of interest to viewers!
  • Always leave out the profanity. We know that job sites aren’t always free of profanity, but your videos should be.
  • What length should your video be? – We recommend not having a video longer than one and a half minutes. Attentions spans are short. Make sure your video is organized so people watch the whole thing.
  • What are the file type guidelines? –If you are outputting a new video file, outputting it to .MPEG4 (sometimes abbreviated as MP4) is preferred,as it widely used on the web, can be uploaded to YouTube, and can be viewed by most users, including those with smart phones, handheld devices and tablets. YouTube is the primary place we recommend you upload your videos so we can embed them on your website. The YouTube file guidelines are included below (iMarket Solutions can help verify your file is in the right format – if you need us to convert it, we can do so for a fee).
    • .WMV
    • .AVI – Many cameras output this format – typically the video codec is MJPEG and audio is PCM
    • .MPEG4, 3GPP and MOV files – Typically supporting h264, mpeg4 video codecs, and AAC audio codec
    • WebM files – Vp8 video codec and Vorbis Audio codecs
    • .MPEGPS – Typically supporting MPEG2 video codec and MP2 audio
    • .FLV – Adobe-FLV1 video codec, MP3 audio

It is important to remember that videos are meant to be a “value add” for your potential customers. Think about what aspects of your services and expertise you would like to highlight and begin there.

Want more tips? Feel free to contact your Online Marketing Coordinator with questions! Not a client? Fix that today – call us at 800-727-3920!

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