The short answer? Yes.
The long answer? Yes, but it’s complicated.
Without a blog on your company website, you’re missing a huge opportunity. Blogs provide a way to connect with your customers and community. They are an opportunity to show personality, and to give your company a voice that can separate you from other contractors in your service area.
Not only is a blog the perfect chance for communicating with your customer base, but there are literally no downsides to having a well-maintained, informed, and frequently updated blog!
Blogging Helps Edge Out Competition
There are other businesses out there that do what you do. That doesn’t mean there aren’t plenty of consumers out there willing to switch to your service, it just means it’s harder for them to find you if you don’t have the right online presence. A well-planned blog is your way to display the personality, expertise, and voice of your company. With a frequently updated blog, you can:
- Highlight the differences in your services.
- Talk directly to your prospective audience.
- Steer consumers from making poor decisions.
- Showcase why your team is the one to choose.
- Build trust with your community.
We’ve got the Data to Prove It
Don’t believe us? Many business owners want to ignore the idea of any kind of marketing for contractors. The fact of the matter is, the data all points to blogs being a central piece of successful business growth—and we can prove it.
- Blogs are trustworthy. Blogs are the 5th most trusted source for accurate online information.
- Great blogs catch attention. 75% of search engine users don’t scroll beyond the first page of results. With a well-maintained blog, the chances of you showing up on that page increases.
- Blogs pull positive results. 55% of bloggers report positive results from blogging. Of those 55%, 30% report strong results. These positive and strong results vary from increased website traffic and higher user engagement, to greater revenue.
A Comprehensive SEO Strategy
For the unfamiliar, SEO stands for “search engine optimization,” which is a process by which your company can be ranked higher in web searches for your service areas. A frequently updated, high-quality blog is a great tool for your company’s SEO strategy. Blogs are a natural way to increase your search engine rankings because search engines value fresh, organic content that uses relevant keywords that meets the needs of online searchers.
More than 95% of customers find local businesses online, which means you need digital brand management that can make the changes necessary to connect with those customers. We can provide an effective SEO solution for contractors that uses the creative voice of a blog with the science of a proven SEO strategy to bring more leads and impressive results!
Dialogue is a two-way process. Customers don’t just want to call a robotic line, they want to speak to other people when they’re looking for quality services. Writing a blog post provides communication to customers, but also to the community at large.
This communication can be about a topic that shines a light on the experience your team has and the great work they do. For all the effort that goes into an updated blog, the statistics say it often ends in new leads being generated.
Trust is the #1 Priority
The people scouring through a search engine for information about how to repair their HVAC system or what sort of water treatment system they need just want help.
Blogs are written by people as a way to convey information, personality, and experience. Trying to advertise your way into someone’s home might work. But many businesses out there are sneaky about it, and homeowners don’t take too kindly to this, naturally. Blogs are natural advertising. They tell consumers that there is a person behind the product, a team on the other end of the phone, someone who is willing to give them advice while asking for nothing in return.
Paid advertising is one effective way to attract leads, and blogs are how you get recurring customers. That trust is worth its weight in gold.
Blogging is part of a comprehensive digital brand management and SEO strategy. When you choose a marketing company to manage your SEO efforts and your blog, you want a company that is knowledgeable about your business and committed to using the best practices to attract quality leads for your contracting business.
We’ve been working with contractors for years; we have the tools and experience necessary to build an SEO strategy that will yield promising results!
iMarket Solutions is your resource for leading digital solutions. Allow us to assess your current SEO and blogging strategy to see where your opportunities are. Contact us today! Dedicated to Contractor Success.