Knowing where to invest your marketing dollars is never an easy task, especially for start-ups. Email marketing is not only one of the most affordable marketing channels, it’s also one of the most versatile and effective. It keeps your customers updated, boosts revenues and leads, re-engages old customers, and builds your brand.
Keep Customers Updated
I always like to treat my email subscribers like I would treat my family. I keep my family updated with what’s going on in my life, what new endeavors I’m pursuing, and what new love interests I have. I use this same approach with my email subscribers to keep them updated with new hires, major goals or projects, new services or products, new partnerships and clients, and so on.
Boost Revenue and Incoming Leads
The easiest and most obvious reason to be doing email marketing is to give your revenue supply a nice boost. Whether you’re sending your regular customers the occasional promotional email or sending your new customers an exclusive special, email marketing is a great tool to boost your sales.
Re-engage Older Customers
Customers come and go. It’s an everyday thing for business owners. However, not only does email marketing help retain customers month over month, but it also helps bring back some of the more inactive customers. These are customers that may have once expressed interest or even made a purchase but for various reasons haven’t come back since then. Send those customers a special email to let them know how much you miss them, thereby incentivizing them to give you another chance.
Build Your Brand
Lastly, email marketing is a brand-building machine for businesses of all sizes. Email marketing allows you to have a certain look, message, tone and overall brand for your company. This is done by sending a series of consistent emails whose content and design that matches your brand and culture. With the flexibility and control to send what you want, to whomever you want, you can build your brand to be whatever you want it to be.
Email marketing can help you reach your marketing goals but will only be as effective as your utilization of it. I would love to hear from you so feel free to reach out to me with any questions or concerns you might have at email@example.com.