Are Automatic Location Extensions Hurting Your Paid Search Campaigns?

October 5th, 2018

Google is gearing up to automatically enable location extensions in Google Ads for all accounts. Starting at the end of October, owners of accounts will have to opt out if they don’t want this feature to start showing up in their existing pay per click advertising.

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iMarket Makes Inc. 5000 List for 4th Time

August 17th, 2018

iMarket Solutions is thrilled to announce it has made the Inc. 5000 list for the 4th year in a row. Over the years we’ve shared the list with dynamic companies and alumni such as PopSocket, Peloton, Swell, Yelp, Zillow, Pandora, LinkedIn and many more.

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Google to Prioritize Security for Local B2C Websites

February 5th, 2018

Have you ever wondered why some websites start with HTTP, while others start with HTTPS? Or perhaps you’ve seen an indication in your browser that the website you’re viewing is “Secure” while others are not? In their infancy, security protocols were often used on sites that collected data sensitive to user privacy. Think along the […]

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Local Services Ads by Google – Have You Signed Up?

November 17th, 2017

It’s no secret that “change” is the only thing that ever stays the same when it goes to Google’s search results, and for home service contractors, the rate of that change has accelerated in 2017. We’re not just talking about the usual organic ranking algorithm updates, changes to the map pack, and general layout changes […]

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iMarket Solutions Continues to Climb the Inc. 5000!

August 30th, 2017

Since our founding in 2010, iMarket Solutions has put together an incredible group of individuals dedicated to the growth and success of the company. There have been a lot of accomplishments in the past 7 years, and ranking on the Inc. 5000 list is certainly a highlight. In fact, it’s been a highlight all 3 […]

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Highlights from the 2016 iMarket Solutions Marketing Conference

January 3rd, 2017

iMarket Solutions held its first annual marketing conference December 8-9, 2016 in Las Vegas, NV. We were joined by clients from more than 20 companies across the country eager to learn more about key marketing and customer service topics to help grow their businesses and dominate their local markets in 2017. By sharing the latest […]

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New Google AdWords Ad Format Brings Lead Generating Click-Through Rates for Home Services

October 7th, 2016

Big news this summer in the pay-per-click advertising world – In July, Google announced the launch of a new ad format: Expanded Text Ads (ETAs). As the name implies, these new ads significantly increased the available characters in search ads, allowing advertisers to include clearer and broader messaging. They also restructured how headlines and descriptions […]

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How to Avoid the Spam Folder

April 22nd, 2016

The million dollar question for email marketers is “How do I avoid the Spam folder?” It’s the one question on every marketer’s mind but in order to avoid facing this issue there are a few things one must know first. I will be covering some basic information about spam filters, 3rd party services that can help, […]

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4 Steps to Creating a Powerful Win-Back Program

March 23rd, 2016

Many have heard the saying “a dollar saved is a dollar earned.” Using that logic, an email address saved would be equivalent to an email address earned. Watching people become inactive in your mailing list is a normal thing. Attempting to spark the interest of someone who once was interested but now is not is […]

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6 Golden Rules of Email Marketing

March 21st, 2016

Like any other digital marketing channel, email marketing can either positively impact your business or become a colossal pain if you do not follow certain basic rules. Today I’m going to help clarify what those basic rules are and explain the importance of each. This will hopefully give you a better understanding of these golden […]

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