5 Google Updates That Will Impact Home Services SEO in 2020

March 25th, 2020

With 2020 in full swing, do you have all of the info you need to master Google’s search results? If your answer is no, our team is here to give you the details! Google pushes updates out on a daily basis, and the most frustrating part can be that most updates will have zero to little impact on your business, but you certainly don’t want to miss the ones that do. We’ve collected the top 5 Google updates that will have an impact on your business in 2020.

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Limited Functionality for Google My Business

March 20th, 2020

Due to the impact that COVID-19 is having on local businesses, Google recently enforced several global limitations to their Google My Business platform. 

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A Note to Our Contractor Partners about COVID-19

March 13th, 2020

At iMarket, the health and well-being of our team members and our clients is our top priority. Like all businesses, we are closely monitoring the COVID-19 (coronavirus) pandemic, and wanted to share several steps we are taking to ensure the continued health and success of your business. 

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How to Respond to Online Reviews

March 11th, 2020

Do you know how to respond to online reviews from your customers? You might think you’re doing fine with the positive reviews you receive, but you’re stumped when it comes to negative reviews. Maybe you’re one of those people who just feel a little unsure about the entire process. Luckily for you, we’ve got tips that are going to make you seem like an expert!

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Email Marketing: Breaking Down Your Emails to Build Up Your Client Engagement

February 26th, 2020

The key to email marketing for contractors is making the most of the limited attention spans of customers. Email segmentation helps you connect with quality leads and personalize your messages, all while keeping your customers fully engaged.

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Digital Marketing Do’s and Don’ts for Contractors

January 29th, 2020

Hate it or love it—marketing, specifically digital marketing, can be a powerful tool in growing your business. It can also be confusing, overwhelming, infuriating, and feel like a waste of money! If you want to grow your business, you have to market your company. However, if you want to reduce your marketing cost and improve your marketing performance you have to optimize your strategy. Here are some tips to help you along the way.

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Connecting Your Brand Purpose to Your Vision

January 20th, 2020

Last month we posted a blog about brand reputation and how you can improve your SEO results. Now, we want to go more in-depth about the connection between your brand and your vision. While we mentioned briefly the importance of understanding your brand and the importance of the “why,” we’d like to delve into how it relates to the “where.”

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6 Paid Search Trends You Should Know

December 20th, 2019

We’ve selected six paid search trends that we think you should know about which could help to improve your ability to reach your potential customers. There are certainly more than 6 trends to be aware of, but these are the trends that will help you the most when it comes to adapting your marketing strategy to ever-advancing technology.

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Building Brand Reputation and Improving SEO

November 26th, 2019

In the traditional digital marketing agency setup, SEO and Brand Reputation are two entirely different entities, but could disassociating these two key areas be a mistake? We certainly think so! Learn more about how your company’s portrayal helps (or hurts) your SEO results.

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How Can You Attract More Website Traffic?

November 20th, 2019

Your website is the core of a successful digital marketing strategy. After all, 95% of customers find businesses online through their websites. But having a website with an attractive design, eye-catching calls-to-action, and friendly navigation doesn’t mean prospects will actually see it.

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