Highlights from the 2016 iMarket Solutions Marketing Conference

January 3rd, 2017

iMarket Solutions held its first annual marketing conference December 8-9, 2016 in Las Vegas, NV. We were joined by clients from more than 20 companies across the country eager to learn more about key marketing and customer service topics to help grow their businesses and dominate their local markets in 2017. By sharing the latest […]

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New Google AdWords Ad Format Brings Lead Generating Click-Through Rates for Home Services

October 7th, 2016

Big news this summer in the pay-per-click advertising world – In July, Google announced the launch of a new ad format: Expanded Text Ads (ETAs). As the name implies, these new ads significantly increased the available characters in search ads, allowing advertisers to include clearer and broader messaging. They also restructured how headlines and descriptions […]

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How to Avoid the Spam Folder

April 22nd, 2016

The million dollar question for email marketers is “How do I avoid the Spam folder?” It’s the one question on every marketer’s mind but in order to avoid facing this issue there are a few things one must know first. I will be covering some basic information about spam filters, 3rd party services that can help, […]

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4 Steps to Creating a Powerful Win-Back Program

March 23rd, 2016

Many have heard the saying “a dollar saved is a dollar earned.” Using that logic, an email address saved would be equivalent to an email address earned. Watching people become inactive in your mailing list is a normal thing. Attempting to spark the interest of someone who once was interested but now is not is […]

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6 Golden Rules of Email Marketing

March 21st, 2016

Like any other digital marketing channel, email marketing can either positively impact your business or become a colossal pain if you do not follow certain basic rules. Today I’m going to help clarify what those basic rules are and explain the importance of each. This will hopefully give you a better understanding of these golden […]

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4 Things You Can Do To Improve Your Subject Lines

March 13th, 2016

Consider how much time and effort you put into creating the perfect email. Now compare that to the amount of time you spend writing your subject line. Because a poorly written subject line can deter the recipient from even wanting to see that perfect email, you might want to take a second glance at that subject […]

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4 Reasons Why You Need Email Marketing

March 9th, 2016

  Knowing where to invest your marketing dollars is never an easy task, especially for start-ups. Email marketing is not only one of the most affordable marketing channels, it’s also one of the most versatile and effective. It keeps your customers updated, boosts revenues and leads, re-engages old customers, and builds your brand. Keep Customers Updated […]

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Lead Generation vs. Branding in Email Marketing

March 4th, 2016

The ultimate goal for sending an email is to make a return on your investment so it’s only natural that the average email marketer would prefer sending a lead generation email over an email meant for branding purposes. With that said, it’s still crucial that we maintain a balance between the two if we want […]

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Get Started with Facebook Professional Services for HVAC / Plumbing

January 11th, 2016

Could you please review us on Facebook? Make sure that your employees know that phrase by heart. Facebook has softly launched a new adaptation for their users called Facebook Professional Services. This new section of Facebook is adapting best practices from other direct competitors such as Yelp, Angie’s List, Google+, and Home Advisor, to provide […]

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Featured Client Blog Post #1: Why Details Matter

December 28th, 2015

As we close out 2015, digital marketing continues to thrive by amusing and informing customers. If you care at all about organic search visibility, then you must care about keeping your customers supplied with relevant information. Unique, information-based content will entice your readers, give them the opportunity to linger on the page, and gain their […]

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