Growing Your Business and Gaining Loyalty through Social Media

August 12th, 2020

A solid social media presence helps you reach out to new customers and influence their buying decisions—through not only the commonly known social media sites but also review sites. Read on as we uncover 3 key factors to online growth through social media.

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Making the Most of Your Promotions to Attract Leads: Part 2

July 20th, 2020

In the second installation of our 2-part blog series, we dive deeper into other types of promotions and methods for getting your promotions seen, such as by offering referral discounts, taking advantage of rebates, and by using social media to your advantage.

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Making the Most of Your Promotions to Attract Leads: Part 1

July 6th, 2020

Promotions have a huge impact on buyers, and successful promos can be key to attracting direct lead conversions. Take a look at our research and strategic recommendations, and be sure to check back for the conclusion of this 2-part blog series on how to make the most of your promotions.

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Key Updates to Google My Business and Google Ads with COVID-19

June 25th, 2020

Google has brought their fair share of changes to their Google My Business and Google Ads products in an effort to adjust to changing business needs during the COVID-19 pandemic. We’ve summarized some of the most critical changes that could impact your contracting business.

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Google Ads Grants Rollout in U.S.

June 19th, 2020

Google announced they are rolling out Google Ads grants to eligible customers in the U.S. this week.

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Using Brand Awareness to Stand Out and Build Business

June 1st, 2020

Brand awareness can be defined as the extent to which consumers are familiar with the distinctive qualities or image of a brand of goods or services. Strong brand awareness is built with consistent, strategic messaging, and the right medium to get that message out.

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8 Popular Digital Marketing Buzzwords You Should Know

May 26th, 2020

Digital marketing can be confusing, and we understand it’s full of buzzwords and acronyms. So we’ve defined 8 of the most common digital marketing “buzzwords” to get you on your way!

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SEO Trends and Predictions: Part 2

May 18th, 2020

We recently shared part 1 of a 2-part blog post about emerging SEO trends to expect in 2020. In part 2, we cover a few more predictions, and how you can stay on top of these changes.

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SEO Trends and Predictions: Part 1

May 8th, 2020

SEO is an industry that changes very quickly. Google always has and always will continue to make updates throughout the year, every year. The best way to keep up is by partnering with a marketing team that keeps a finger on the pulse of these changes. In this post, we’ll uncover 4 of the biggest predictions for SEO in 2020.

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Join the #HandWashChallenge for Home Service Contractors

April 30th, 2020

iMarket Solutions is kicking off a #HandWashChallenge campaign for home service contractors, geared toward helping contractors build video content and trust with customers.

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