July 20th, 2020
In the second installation of our 2-part blog series, we dive deeper into other types of promotions and methods for getting your promotions seen, such as by offering referral discounts, taking advantage of rebates, and by using social media to your advantage.
July 6th, 2020
Promotions have a huge impact on buyers, and successful promos can be key to attracting direct lead conversions. Take a look at our research and strategic recommendations, and be sure to check back for the conclusion of this 2-part blog series on how to make the most of your promotions.
June 25th, 2020
Google has brought their fair share of changes to their Google My Business and Google Ads products in an effort to adjust to changing business needs during the COVID-19 pandemic. We’ve summarized some of the most critical changes that could impact your contracting business.
June 19th, 2020
Google announced they are rolling out Google Ads grants to eligible customers in the U.S. this week.
June 1st, 2020
Brand awareness can be defined as the extent to which consumers are familiar with the distinctive qualities or image of a brand of goods or services. Strong brand awareness is built with consistent, strategic messaging, and the right medium to get that message out.
May 26th, 2020
Digital marketing can be confusing, and we understand it’s full of buzzwords and acronyms. So we’ve defined 8 of the most common digital marketing “buzzwords” to get you on your way!
May 18th, 2020
We recently shared part 1 of a 2-part blog post about emerging SEO trends to expect in 2020. In part 2, we cover a few more predictions, and how you can stay on top of these changes.
May 8th, 2020
SEO is an industry that changes very quickly. Google always has and always will continue to make updates throughout the year, every year. The best way to keep up is by partnering with a marketing team that keeps a finger on the pulse of these changes. In this post, we’ll uncover 4 of the biggest predictions for SEO in 2020.
April 30th, 2020
iMarket Solutions is kicking off a #HandWashChallenge campaign for home service contractors, geared toward helping contractors build video content and trust with customers.