Using Brand Awareness to Stand Out and Build Business

June 1st, 2020

Brand awareness can be defined as the extent to which consumers are familiar with the distinctive qualities or image of a brand of goods or services. Strong brand awareness is built with consistent, strategic messaging, and the right medium to get that message out.

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8 Popular Digital Marketing Buzzwords You Should Know

May 26th, 2020

Digital marketing can be confusing, and we understand it’s full of buzzwords and acronyms. So we’ve defined 8 of the most common digital marketing “buzzwords” to get you on your way!

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SEO Trends and Predictions: Part 2

May 18th, 2020

We recently shared part 1 of a 2-part blog post about emerging SEO trends to expect in 2020. In part 2, we cover a few more predictions, and how you can stay on top of these changes.

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SEO Trends and Predictions: Part 1

May 8th, 2020

SEO is an industry that changes very quickly. Google always has and always will continue to make updates throughout the year, every year. The best way to keep up is by partnering with a marketing team that keeps a finger on the pulse of these changes. In this post, we’ll uncover 4 of the biggest predictions for SEO in 2020.

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Join the #HandWashChallenge for Home Service Contractors

April 30th, 2020

iMarket Solutions is kicking off a #HandWashChallenge campaign for home service contractors, geared toward helping contractors build video content and trust with customers.

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Google & Facebook Grants Eligibility

April 23rd, 2020

In March, Google and Facebook pledged millions in grants for small businesses impacted by COVID-19. Eligibility requirements and timelines were announced this week, so we’ve summarized the most important updates you need to know.

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WEBINAR: Navigating the Current Economic Climate for Contractors

March 30th, 2020

Join iMarket CEO, Gary Elekes, as he discusses the impact and opportunities of the Coronavirus Aid, Relief, and Economic Security Act (HR 748) for home service contractors. Gary will also be digging into the recent announcement from Google to offer $340 million in Google Ads credits to small businesses, and a similar grant announced by Facebook.

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What You Need to Know about Google Ads and COVID-19

March 27th, 2020

In an effort to curb the spread of misinformation, Google is suppressing ads across multiple platforms such as Google Ads and YouTube, that contain any term relating to COVID-19 or coronavirus, regardless of whether they are “approved” in the interface. This applies to keywords, ad copy, and creative.

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5 Google Updates That Will Impact Home Services SEO in 2020

March 25th, 2020

With 2020 in full swing, do you have all of the info you need to master Google’s search results? If your answer is no, our team is here to give you the details! Google pushes updates out on a daily basis, and the most frustrating part can be that most updates will have zero to little impact on your business, but you certainly don’t want to miss the ones that do. We’ve collected the top 5 Google updates that will have an impact on your business in 2020.

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Limited Functionality for Google My Business

March 20th, 2020

Due to the impact that COVID-19 is having on local businesses, Google recently enforced several global limitations to their Google My Business platform. 

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