Join the #HandWashChallenge for Home Service Contractors

April 30th, 2020

iMarket Solutions is kicking off a #HandWashChallenge campaign for home service contractors, geared toward helping contractors build video content and trust with customers.

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Google & Facebook Grants Eligibility

April 23rd, 2020

In March, Google and Facebook pledged millions in grants for small businesses impacted by COVID-19. Eligibility requirements and timelines were announced this week, so we’ve summarized the most important updates you need to know.

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WEBINAR: Navigating the Current Economic Climate for Contractors

March 30th, 2020

Join iMarket CEO, Gary Elekes, as he discusses the impact and opportunities of the Coronavirus Aid, Relief, and Economic Security Act (HR 748) for home service contractors. Gary will also be digging into the recent announcement from Google to offer $340 million in Google Ads credits to small businesses, and a similar grant announced by Facebook.

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What You Need to Know about Google Ads and COVID-19

March 27th, 2020

In an effort to curb the spread of misinformation, Google is suppressing ads across multiple platforms such as Google Ads and YouTube, that contain any term relating to COVID-19 or coronavirus, regardless of whether they are “approved” in the interface. This applies to keywords, ad copy, and creative.

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5 Google Updates That Will Impact Home Services SEO in 2020

March 25th, 2020

With 2020 in full swing, do you have all of the info you need to master Google’s search results? If your answer is no, our team is here to give you the details! Google pushes updates out on a daily basis, and the most frustrating part can be that most updates will have zero to little impact on your business, but you certainly don’t want to miss the ones that do. We’ve collected the top 5 Google updates that will have an impact on your business in 2020.

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Limited Functionality for Google My Business

March 20th, 2020

Due to the impact that COVID-19 is having on local businesses, Google recently enforced several global limitations to their Google My Business platform. 

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A Note to Our Contractor Partners about COVID-19

March 13th, 2020

At iMarket, the health and well-being of our team members and our clients is our top priority. Like all businesses, we are closely monitoring the COVID-19 (coronavirus) pandemic, and wanted to share several steps we are taking to ensure the continued health and success of your business. 

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How to Respond to Online Reviews

March 11th, 2020

Do you know how to respond to online reviews from your customers? You might think you’re doing fine with the positive reviews you receive, but you’re stumped when it comes to negative reviews. Maybe you’re one of those people who just feel a little unsure about the entire process. Luckily for you, we’ve got tips that are going to make you seem like an expert!

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Email Marketing: Breaking Down Your Emails to Build Up Your Client Engagement

February 26th, 2020

The key to email marketing for contractors is making the most of the limited attention spans of customers. Email segmentation helps you connect with quality leads and personalize your messages, all while keeping your customers fully engaged.

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Digital Marketing Do’s and Don’ts for Contractors

January 29th, 2020

Hate it or love it—marketing, specifically digital marketing, can be a powerful tool in growing your business. It can also be confusing, overwhelming, infuriating, and feel like a waste of money! If you want to grow your business, you have to market your company. However, if you want to reduce your marketing cost and improve your marketing performance you have to optimize your strategy. Here are some tips to help you along the way.

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