Your website is the core of a successful digital marketing strategy. After all, 95% of customers find businesses online through their websites. But having a website with an attractive design, eye-catching calls-to-action, and friendly navigation doesn’t mean prospects will actually see it. A website that potential customers can’t find may as well not exist at all. Driving traffic to a website is what makes a digital strategy work.
Finding methods to pull more traffic to a contractor website is a core part of how iMarket Solutions helps our customers succeed in a competitive marketplace. Just as a strong digital presence through a website is essential for digital marketing success, so is a well-considered strategy created to channel traffic to the site.
You have a great website—What marketing tools will drive more traffic toward it and toward your business?
Top Marketing Tools for Stampeding Customers to Your Website
There are an immense number of digital marketing tools available to send potential customers to your contractor website. Here are a few we consider essentials:
Search Engine Optimization: SEO is still the number one tool to make your website visible to search engines and people searching for your services. A website optimized to garner traffic needs relevant keywords and phrases that search engines can easily locate and interpret. The landscape of SEO continually shifts, so any strategy to attract customers to a website must evolve to stay current with the algorithms and guidelines of the major search engines.
Social Media: Mid-sized businesses require social media to send people to their sites. Social media may seem like an impossible maze to navigate, but all these platforms have the same basic use: to develop “word-of-mouth” campaigns with a wide range. Your customers are already “hanging out” on social media, where you can approach them with a casual pitch rather than an aggressive hard-sell. A strong social media presence not only increases website traffic, it achieves other goals like building trust with customers and increasing the chance of conversions.
Search Engine Marketing: Search Engine Marketing (SEM) means using pay-per-click ads on search engines to attract traffic to your site when customers are looking for relevant services. You pay a variable amount to the search engine based on how useful customers find the ads. The better your SEM strategy, the more traffic your site receives and the less you pay for the pay-per-click ads.
Responsive Website: When we call a website “responsive,” it means the site responds to a visitor’s screen size and orientation, then alters the layout for the best visitor experience. Your potential customers use a plethora of devices to access your website. From screens as large as smart TVs to smaller smartphone screens, a successful website must adapt to whatever device a visitor uses. Don’t let customers slip away because they can’t easily navigate your site on their device of choice.
Managing Tools Into an Effective Strategy
This isn’t a comprehensive list of methods to increase website traffic. No list can be comprehensive, because digital marketing technology sprints toward the future with the speed of a cheetah. You don’t have to worry about exhausting yourself chasing that cheetah—with iMarket Solutions, you have the perfect ally to keep pace with both current and future tools. We specialize in creating success for HVAC, plumbing, and electrical contractors, so we understand how to design a strategy to drive relevant traffic to your website. We use cutting-edge technology to see that your contractor website is not only visible to prospects, but engages them, creates trust, and drives them to contact you.
For the help you need to grow your business and website traffic with an exceptional digital marketing strategy, contact a member of our team. We have the experience, knowledge, and tools to make your contractor business a success by increasing website traffic. For more than a decade, our team has sailed atop the churning sea of digital marketing, making the sailing smooth for contractors like you.
iMarket Solutions is a leader in digital marketing solutions to help contractors thrive. Contact us today to assess how you can boost traffic to your website and boost conversions.