Google and Bing have confirmed that social media activity is taken into account when determining your website’s search engine ranking, but Microsoft is looking to make its search engine the most social way to find what you are looking for on the web. One of the ways they plan on doing this is through the Bing social search feature which displays within their search engine results at Bing.com.
Bing has introduced a panel on the far right of its search engine interface known as the “social sidebar”. This panel contains social media updates from Facebook, Twitter and more. With Facebook, users can log in to their personal Facebook accounts and interact directly with their friends, asking questions and providing answers relevant to content that they may be searching for through Bing. Bing also searches through Twitter to find highly active and optimized Twitter profiles that are tweeting information relevant to users’ searches, and displays the tweets within the panel.
Below you can see an example of how Bing social search works with our client, JD Plumbing Company:
When searching for a plumber in Raleigh, NC, Bing was able to locate JD Plumbing Company’s Twitter profile and find a tweet that was created and optimized by our team. As a Social Domination client, we created tweets and then used hashtags to categorize them with SEO-related keywords. This allowed Bing to find and promote JD Plumbing Company through their social search toolbar. This is a huge benefit to businesses that are effectively using social media to promote their product lines and connect with fans. People are 90% more likely to connect with brands endorsed and recommended by a friend, so not only is social media a great SEO enhancement; it is also a great sales enhancement. Brands that are not utilizing social media are missing out on this amazing opportunity to be found in the search engines! Between the Bing social search feature, Google Knowledge Graph and Google Local Carousel, search engines are just begging to help increases your company’s visibility.
Find out how we can help you and your business with one of our social media marketing solutions by visiting our website today!