iMarket Solutions Blog : Posts Tagged ‘PPC’

New Google AdWords Ad Format Brings Lead Generating Click-Through Rates for Home Services

Friday, October 7th, 2016

Big news this summer in the pay-per-click advertising world РIn July, Google announced the launch of a new ad format: Expanded Text Ads (ETAs). As the name implies, these new ads significantly increased the available characters in search ads, allowing advertisers to include clearer and broader messaging. They also restructured how headlines and descriptions worked. Below is what you need to know and what we here at iMarket have been doing to adapt to the change for our clients.

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