iMarket Solutions Blog : Posts Tagged ‘Website design’

How your Offline Interactions & Expertise Impact your SEO

Friday, June 8th, 2012

As you receive calls to your business throughout the day, are you keeping track of what kinds of questions come up? Are you having your support staff and technicians report back to you on what your HVAC, Plumbing, Electrical, or other customers seem to ask about or care about the most?

It may seem simple: if they need an air conditioning unit, being cool in the summer is important to them. But what questions did they ask? What confused them the most about the whole process of installation or repair?

Being aware of this information can help you market your services more effectively online. Once you have this information, you should pass it along to your representative at iMarket Solutions so we can incorporate this into your online marketing plan!

We recently heard from a plumbing client who saw an increase in calls regarding sewer flies. Our customer contacted us with a request to add a blog post about this subject, and to include some additional optimization for that term on their website. This is already improving the results our client has seen in leads contacting them for service!

What else can you do to improve your SEO?

While we are always on top of your SEO strategy at iMarket Solutions, you can always benefit your business by providing us with details which are specific to your location or expertise.

For example, you may have a page for well pumps and another for main water line repair. Which cities are mentioned on each page? Well pumps are more common in rural areas, so we don’t want to optimize those pages for your metro area cities. Is the information provided on your service-specific pages appropriate for the type of service being covered in the content?

We suggest reviewing some of your more specific service pages and advising your iMarket Solutions representative how we can better target each service for the most appropriate locations.

Local search is a major part of your online success! While we are SEO experts in the HVAC, Plumbing, Electrical, and other home improvement industries, we always benefit from the detailed information you can provide about your business to make your site more unique and more effective!

Not an iMarket Solutions client? You are missing out on dominating your market – contact us today for a free consultation about your online marketing needs. We do the hard work so you don’t have to!

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Get a Free Website Designed Today!

Wednesday, November 23rd, 2011

Are you a contractor looking for a website for your plumbing, HVAC or electrical business right now? iMarket has a solution for you! We are offering a FREE website design with our Game On package, and we charge you only a $25 monthly hosting fee. Using our simple interface, you can enter in all the information we need for your website in under 15 minutes. Within three days, your business will have a simple, professional web presence. We will match the colors of the website with the logo that you provide, making it unique to your business. Along with the free website design, you will also get a year of free domain name registration. As an optional extra, you can have your company added to the main local directories, such as Google Places, to help you establish a presence in local search results.

This three page website includes a home page that describes your services, an about page with details about your company, and an email contact form. We also allow you three changes a year, so you can update your site with new content each season. This package is a great way to get your company started on the web and will help potential customers reach you. With over 80 percent of people using the internet to search for local businesses, now is the time to get your business online!

To get started building your website right now, click this link: http://gameon.imarketsolutions.com/

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How to Design Your Site to Dominate Google Instant Preview

Wednesday, March 2nd, 2011

It’s not clear whether Google Instant Preview will take off (see last week’s blog). However, if it does, or even if it is adopted only by a significant minority of searchers, you want your site to be ready!

With Google Instant Preview, it is no longer enough to be #1 in the search rankings: you have to prove that you deserve it. The prevailing wisdom in the marketing world is that you have only a second or two to persuade people that your website is what they want. With Google Instant Preview, this evaluation process is accelerated.  Users will be able to assess your top-ranked website without even leaving the search results page, and if it doesn’t impress them, they will be gone in the flick of a mouse.

Even if not every user adopts Instant Preview, you want your site to work well in preview form, in case Google’s claim that users are four times more likely to click on a previewed site turns out to be accurate.

Fortunately, the visual elements that will make your website successful in Google Instant Preview are commonsense good design anyway. Here are our recommendations:

  • Your website should be clearly laid out, neatly structured, and visually appealing. And, to succeed in previews, it must be uncluttered and have a minimum of distractions.
  • Avoid pop-ups – these may be picked up as the preview of your web page!
  • At least for now, avoid Flash animation. It currently appears in previews as a grey box with a puzzle piece in it. Google is trying to fix this problem, but it’s not clear how long it will take.
  • Design your pages so that the most important words are legible even in preview size. For service businesses, these would be your phone number, types of services offered, and the fact that you provide 24 hour emergency service.
  • Make sure that images don’t get distorted when they are shrunk to preview size.
  • Optimize your images so that they load quickly, or they will show up as gray boxes in preview format.
  • Your website should not have an intro page. We’ve advised our customers against them for years, but Instant Preview makes them a downright liability – intro pages are often in Flash, and they rarely deliver the usable content searchers want to see in previews.
  • Keep your pages to a reasonable length. If a page is too long, Google truncates it in preview, showing the cut by a jagged edge. This looks terrible. In particular, avoid really long footers (a staple of low-quality, old-fashioned SEO).
  • On the technical side, make sure that your website is properly programmed to attract Google search “crawlers” and guide them to the most important content, so that they can create preview snapshots that truly reflect what your website is about.

We recommend that you take a look at your website in Google Instant Preview to make sure that you’re ready to compete in this new format. If not, it’s time to rethink your site’s design.

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iMarket Experts Teach Intensive Web Design and Online Marketing Seminars at the 2010 Meeting of Quality Service Contractors (QSC)

Wednesday, November 10th, 2010

iMarket was the lead presenter at the CONNECT 2010 meeting of QSC (Quality Service Contractors) in Las Vegas on October 27-30.

A self-supporting business unit of the Plumbing-Heating-Cooling Contractors National Association, QSC offers high-level training programs by expert consultants to help its members run their businesses more profitably and provide a superior level of service to their customers.

The meeting was attended by 87 plumbing companies from all over the US.

iMarket’s seminars for QSC members covered all the “Power Tools for Internet Marketing”, including:

  • Website design and programming
  • Online lead generation
  • Website and online advertising metrics
  • Search engine optimization
  • Pay-per-click advertising
  • Social media and content strategy

The goal of the seminar series was to enable contractors to understand how to create an effective online marketing strategy for their business, and hire the right people to develop and implement it.

The seminars were very well attended by CONNECT 2010 attendees. We received a lot of positive feedback, including this comment sent to iMarket President Nadia Romeo:

“Nadia, I wanted to let you know that you and your company did an outstanding job on the website presentation last week in Vegas.  I picked up several pieces of great information that will help separate my company website from many others in the industry.  The internet is constantly changing and very difficult to keep up with.  You guys are on top of your game. I felt the knowledge behind iMarket Solutions was amazing! Thanks, Rob Basnett, Basnett Plumbing, Heating & AC”.

iMarket offered the following seminars over the course of the weekend:

  • Building a Web Site – Web Design and Programming Do’s and Don’ts. Business owners inevitably have many questions when they launch a website. This seminar answered many of them, including: What are the best practices for building a website? What tools do I need to have an effective web presence? How do I tell the good web designers from the bad?
  • Branding & Lead Generation – Integration of the Internet into Lead Generation and Tracking Using Google Analytics. In this seminar iMarket experts explained how best to track customer acquisition channels and the costs associated with those channels. We also showed how to evaluate “return on investment” to determine which channels are the most profitable. In particular, we explored the valuable online metrics offered by Google Analytics.
  • Search Engine Optimization – The Basics and Pay-Per-Click Marketing and Google Analytics. In order for a website to be an effective marketing tool, it has to “speak” to the search engines—the online tools that help customers find your company. This seminar showed how to make sure that Google and the other search engines see and understand the value of your website so that your website gets strong placement in online search results. We also explained how to use online paid advertising to supplement free search engine results.
  • Social Media and Content Strategy. This session explored social media and content strategies that service companies can put into practice easily without expert help, plus some advanced strategies that are worth hiring outside experts to implement.

Click on the links above to view each presentation, or go to the full list of iMarket presentations.

Contact us if you’re interested in having iMarket present similar seminars in your area!

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