SUCCESS STORIES
Fort Collins Heating & Air Conditioning: A high-performing website outranking competitors.
Fort Collins Heating & Air Conditioning has served Northern Colorado for over 80 years with residential and commercial HVAC services. We set out to help them build a digital marketing strategy that supported their motto: “Big enough to serve, small enough to care.” In 2017, Fort Collins was featured on the Inc. 5000 list, making them one of the fastest growing companies in the country!
The Problem
Fort Collins Heating & Air Conditioning needed a partner to maintain the performance of their website while creating a modern site that continued to generate leads. They wanted to track their top keywords and work with a company that would stay on top of trends that could impact lead generation.
The Goals
Working with iMarket Solutions meant seeking improvements in several areas:
- Generate quality leads that translate to conversions.
- Utilize paid search engine marketing to selectively target new and returning site visitors.
- Grow an audience through email marketing while maintaining a low cost-per-lead.
The Results
88%
of tracked keywords on page 1 of Google
94%
Increase in email conversion rates
54%
Increase in organic leads
Generating Quality Leads
We set out to create a strategy that would generate leads for Fort Collins Heating & Air Conditioning. Most importantly, we wanted quality leads that led to conversions.
With their new SEO strategy, we saw a major increase in site traffic and generated 54% more organic leads in 3 years. We did this through regular blogging, content creation, and link optimization.
88% of the keywords we track for Fort Collins Heating land on the top page of Google!
31%
Lower cost per lead
94%
Increase conversion rates
"We have seen great success!"
Making a Mark with Email Marketing
We helped Fort Collins launch their first email marketing campaigns with custom branded content and targeted promotions.
Within their first 3 months, we were able to lower their cost-per-lead by 31% and increase conversion rates through email campaigns by 94%. We’ve shaved $16 off their email marketing cost-per-lead, and they achieve high click rates even in shoulder seasons.
Reaching Out with Pay-Per-Click
With paid search, also known as pay-per-click marketing, you can reach the right audience at the right time with targeted ads that keep click rates high.
Fort Collins Heating saw a conversion rate of 25.99%! They were able to pause campaigns in off-seasons as needed to balance their budget and easily track spending and profitability.
"We have seen great success through iMarket Solutions.
The new campaigns are bringing us almost twice the leads compared to what we were doing before, and the weekly meetings with our coordinator, Eric, provide us confidence to ensure that our online marketing is successful.”
— Rachel Wagner, Marketing Support Administrator
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