Email Marketing Specialist
Description
As an Email Marketing Specialist at iMarket Solutions, you will create an email marketing strategy for your clients with lead generation and brand awareness at top of mind. You will have the ability to think big picture, focusing on quarterly strategy with client goals in mind, and be detail-oriented, refining the particulars when building out individual campaigns.
You’re the expert in email copywriting, design, and layout and you will be working with our internal copywriting and design teams to improve the final product. You will also work directly with your clients and closely with our account managers for alignment in all marketing efforts.
Responsibilities
- Build email campaigns for your clients to align with their brand, goals, location, and ongoing performance.
- Work closely with internal teams to write engaging content and create unique email designs.
- Manage customer data and work with clients to segment their lists and minimize list attrition.
- Coordinate with other marketing channels to enhance email database and employ email list tactics to assist and optimize those channels.
- Report on KPIs, A|B test, and optimize the strategy to drive leads and build brand awareness.
- Develop projects and processes to innovate the product we offer to our clients.
- Ongoing professional development to stay up to date on the latest trends in email marketing.
Desired Skills & Experience
- BA/BS or equivalent working experience.
- 3+ years experience with Email Marketing.
- Highly proficient in building emails using email design platforms or directly within the ESP.
- Proficient in Adobe Photoshop or similar software.
- Excellent understanding of writing for email, lead generation strategy, and design principles for email marketing.
- Experience with email marketing, lead nurturing, marketing automation, and email analytics.
- Strong experience building direct to consumer email campaigns.
- Analytical and able to derive meaning through A|B testing, email data, and trends.
- Excellent writer and communicator (written and verbal).
- Experience working under tight deadlines in challenging situations.
- Management of multiple email campaigns for multiple clients.
