SEO Senior Specialist

Description

iMarket Solutions is looking for an SEO Senior Specialist who will be responsible for managing a set of clients who subscribe to our SEO and Digital Brand Management services. 

The SEO Senior Specialist position is an advanced role within the Search Engine Optimization department. This role requires a basic understanding of all digital marketing products, with an advanced understanding of how SEO is influenced by Social Media, Pay Per Click and Conversion / UX. This role also requires an advanced understanding of how an HVAC contractor’s business works, and how digital marketing products help support their growth. 

This role will be responsible for managing the SEO product for clients subscribed to SEO and other digital marketing products. In addition to having a comprehensive understanding of technical SEO, this role also requires someone who possesses excellent communication and team collaboration skills. This role requires the ability to work harmoniously with clients of all backgrounds and experience in digital marketing. 

Experience with on-site optimization tactics include: 

  • Keyword research
  • Content strategy
  • Content editing
  • Meta-data updates
  • Blog post optimization
  • Internal linking
  • Schema markup
  • Conversion optimization
  • And more

Experience with off-site optimization tactics include: 

  • Inbound link building
  • Link earning
  • Blog outreach
  • And more

Responsibilities

  • Mentoring junior members of the SEO team.
  • Creating and leading SEO-related webinars for prospects and clients. 
  • Involvement in the hiring process.
  • Keyword research, analysis, and implementation of content.
  • Building and maintaining relationships with clients and internal teams. 
  • Sitemap creation and optimization. 
  • On-page optimization and content editing to support sustainable keyword ranking growth. 
  • Content audits and planning.
  • Internal link building.
  • External (inbound) link building. Creating relationships with our clients’ local partners, guest blogging opportunities, and other free and white hat inbound link pursuits.
  • Stay up to date with industry trends and news for the HVAC / Plumbing and Search industries
  • Analyze keyword ranking reports and analytics data to make recommendations and take actions to optimize client sites.
  • Perform website evaluations to identify areas of improvement and potential issues. 
  • Make recommendations to design and/or development to improve PSI scores. 
  • Create calls to action to drive more conversions on client sites.

Desired Skills and Experience:

  • Minimum of 6 Years of Agency SEO Experience
  • Advanced experience with SEO guidelines, analysis, tracking/reporting tools, algorithms, ranking factors.
  • Strong client communication skills. 
  • Knowledge of web design and the SEO implications.
  • Strong technical knowledge and SEO implications. 
  • Must have strong organizational skills and attention to detail.
  • Demonstrated ability to work independently and manage multiple projects and deadlines simultaneously with a sense of urgency.
  • Excellent communication skills, written and verbal.
  • Track record managing SEO for hundreds of keywords.
  • Ability to quickly adjust priorities to respond to pressing demands.
  • Effective troubleshooting and problem-solving skills.
  • Knowledge of the HVAC and plumbing contractors’ industries is a plus.
  • BA/BS in English, Communications, Marketing or related field is a plus.

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