We build websites designed to dominate the search engine results in your local area, and we provide you with the tools and support you need to keep your site on top.
Here's What We Do
Here's what's going on
Google is known for changing things up on a regular basis when it comes to their algorithms, but when it comes to the design of their search engine’s search result pages (SERPs), they tend to be a little more careful. When they do make changes, it’s typically done so within controlled test groups (i.e. only certain servers or countries will see the change). As a result, there is usually little talk regarding UX changes on Google.com in comparison to algorithm introductions, updates, refreshes and the like. But late last week, Google introduced a major redesign of their local map pack that is anything but subtle.
Just thought I would share, since the new site launch we have tracked 5 calls, 3 replacement and 2 service call leads. I’m very pleased since we have not done any internet marketing either PPC or organic yet. This is in two weeks, including the disturbance of the holidays.
Brendan Slifka, Leslie Heating & Cooling
Here’s the deal:
At iMarket Solutions we empower businesses by helping them build a strong on–line presence. We start with websites designed for powerful search engine response. We build on this foundation with carefully coordinated online marketing activities. Our marketing campaigns include search engine optimization activities, pay–per–click advertising, and email marketing to promote customer loyalty and retention. All our campaigns are custom–managed by industry experts to achieve premium results.
Like many marketing companies, we believe that the most effective marketing campaigns utilize a variety of media, including traditional and paid online advertising. But what makes iMarket different is our success in maximizing local organic (free) search results. Over time, this will dramatically decrease your overall cost–per–lead. You’ll get more customers while spending less money!
We understand that you have a business to run and that you value both your money and your time. We’ve developed a variety of website and online marketing packages to meet the different needs of small, mid–size, and large contracting businesses. Whether you are looking for an affordable entry level web presence or a turnkey strategy for maximum search engine response and lead generation, we’ve got a solution for you.
iMarket’s sales and management team has a total of over 40 years’ experience in the HVAC industry. We know what contractors need to be successful, and we’ll put that knowledge to work every day to help you achieve maximum results.
So go ahead – contact us and take the first step toward successful online marketing!
Here's what it all means
SEO – "Search Engine Optimization" helps your site achieve high placement in the organic search engine results. Leveraging this "free advertising" on the search engines will dramatically lower your cost-per-lead over time.
Local Search Engine Optimization – 20% of internet searches are by consumers looking for local products and services. Search engines and online directories are responding to this trend by providing specialized local search results. A strong showing in these local results can result in a large number of highly-qualified leads.
SEM – "Search Engine Marketing" is paid online advertising, which helps you get traction in the search results and compete effectively in challenging markets.