We build websites designed to dominate the search engine results in your local area, and we provide you with the tools and support you need to keep your site on top.
Here's What We Do
Here's what's going on
Many people perceive the Penguin algorithm as nothing more than a thug, here to force thousands of small businesses into paid advertisement on Google by tanking their organic visibility. So I’m sure you can imagine the unrest within the community as the one year anniversary of the last update passed. But on Friday (October 17th, 2014), webmasters finally got their wish – Google began rolling out Penguin 3.0. Whether or not it was what they had hoped for is yet to be determined.
It was exciting while it lasted, but unfortunately, Google authorship is no longer supported by Google. But first, allow me to shed a little light on the rise and fall of Google’s authorship markup. The Google authorship rich snippet was first introduced by Matt Cutts at the SMX Advanced conference, back in 2011. For those unfamiliar with this rich snippet; it allowed you to identify yourself as the author of the content within a blog post, which would then publish a small thumbnail of your Google+ profile photo directly to the left of your blog post snippet within Google’s search results.
I have been so impressed and pleased with our new website and the entire process of launching the new site. iMarket Solutions handled every detail with a complete thoroughness and a high degree professionalism. Change is usually never easy, but Wendy and Nadia really took the time answer any questions and solve every issue. The end result has been a new site that we love and more importantly, our customers love it too.
The new design and the attention to SEO has been paying off. We used to average 3 to 4 leads a month on our old site. The first month with our new site, we received 12 and that was during mild weather in our “off season.” Thanks to the detailed reports we receive from iMarket, we now have the information needed to improve our marketing and zero in on the consumers in our local area. Also our rankings for Google and other search engines keep climbing if they are not already in the first position.
Our social media is now working hard for us, improving our relationship with our customers and generating traffic to our site. iMarket handles all our Facebook, twitter, and blog posts. We still have the option to post something ourselves if we choose but its not necessary as there are 3 posts a week, like clockwork, on our social media accounts. Our social media used to be a chore, now it is trouble-free.
Overall, my entire experience with iMarket Solutions has been effortless and now we have a finished product that is proving results and driving sales.
Apple Heating & Cooling
Here's the deal:
At iMarket Solutions we empower businesses by helping them build a strong on-line presence. We start with websites designed for powerful search engine response. We build on this foundation with carefully coordinated online marketing activities. Our marketing campaigns include search engine optimization activities, pay-per-click advertising, and email marketing to promote customer loyalty and retention. All our campaigns are custom-managed by industry experts to achieve premium results.
Like many marketing companies, we believe that the most effective marketing campaigns utilize a variety of media, including traditional and paid online advertising. But what makes iMarket different is our success in maximizing local organic (free) search results. Over time, this will dramatically decrease your overall cost-per-lead. You'll get more customers while spending less money!
We understand that you have a business to run and that you value both your money and your time. We've developed a variety of website and online marketing packages to meet the different needs of small, mid-size, and large contracting businesses. Whether you are looking for an affordable entry level web presence or a turnkey strategy for maximum search engine response and lead generation, we've got a solution for you.
iMarket's sales and management team has a total of over 40 years' experience in the HVAC industry. We know what contractors need to be successful, and we'll put that knowledge to work every day to help you achieve maximum results.
So go ahead - contact us and take the first step toward successful online marketing!
Here's what it all means
SEO – "Search Engine Optimization" helps your site achieve high placement in the organic search engine results. Leveraging this "free advertising" on the search engines will dramatically lower your cost-per-lead over time.
Local Search Engine Optimization – 20% of internet searches are by consumers looking for local products and services. Search engines and online directories are responding to this trend by providing specialized local search results. A strong showing in these local results can result in a large number of highly-qualified leads.
SEM – "Search Engine Marketing" is paid online advertising, which helps you get traction in the search results and compete effectively in challenging markets.