Here's what people say:
Just thought I would share, since the new site launch we have tracked 5 calls, 3 replacement and 2 service call leads. I’m very pleased since we have not done any internet marketing either PPC or organic yet. This is in two weeks, including the disturbance of the holidays.
Brendan Slifka, Leslie Heating & Cooling
Here's what's going on:
Google is known for changing things up on a regular basis when it comes to their algorithms, but when it comes to the design of their search engine’s search result pages (SERPs), they tend to be a little more careful. When they do make changes, it’s typically done so within controlled test groups (i.e. only certain servers or countries will see the change). As a result, there is usually little talk regarding UX changes on Google.com in comparison to algorithm introductions, updates, refreshes and the like. But late last week, Google introduced a major redesign of their local map pack that is anything but subtle.