Archive for the ‘In the news’ Category
As promised, we raffled off a SHINY NEW iPAD to one of our booth visitors today at Mechanical Systems Week 2012!
We congratulate Frank Weaver of Home Comfort Experts for his win today! Home Comfort Experts is located in Indiana – we were so glad to meet Frank today and hand over his NEW iPAD! Check out the video below!
We hope to meet you all at Mechanical Systems Week 2012 in Chicago!
We will be at booth 530 ready to talk about how iMarket Solutions can help you have a dominating web presence for your HVAC or Plumbing website. Come by, learn how you can get more leads for your business AND leave us your card to be entered into our daily iPad Giveaway Drawing! Special conference pricing to all attendees!
Not coming to Chicago for Mechanical Systems Week? We are happy to extend our special conference pricing to EVERY NEW CUSTOMER through Friday 9/21/2102! Call us today to lock in your special pricing at 800-727-3920.
Google is constantly changing its search algorithm to give users the best search results possible. The main goal of these changes is to detect spam and find companies that are violating Google’s rules and guidelines, such as those who are purchasing links. Another big change is social search, with Google + (and the +1 button) personalizing your search results so they are influenced by your ‘circles’.
To learn more about these changes and how your company can keep on top of them, check out iMarket President Nadia Romeo’s featured article in HVACR Business: http://www.hvacrbusiness.com/issue/article/2010/navigating_googles_everchanging_obstacle_course.aspx
iMarket Solutions is this month’s edition of HVAC Insider News! Our one year anniversary is pretty exciting; we are proud to have been able to build websites for a lot of great clients and form partnerships with some leaders in the HVAC business (notably Mitsubishi and Goodman). We will continue to work hard to bring in leads for all our customers with great websites, great content, and carefully planned SEO. It has been a fantastic year and we hope to gain more staff to help with our rapidly expanding business. Check out the article here on page 8A.
Do you have a mobile website? Are you not sure if you need one? Check out this great article in HVACR Business by iMarket President Nadia Romeo about how a mobile website can help your plumbing, heating and electrical customers reach you anytime, anywhere. Learn what you need to make a mobile website successful and how to stay ahead of your competition!
We were excited about our one year anniversary and so was Contractor Mag: check out our article! We are proud to have been able to provide great websites for plumbing, HVAC, and electrical companies, generating hundreds of leads for our customers. We will continue work hard to create valuable and interesting websites to expand on our current success. Congratulations to our team, keep up the great work!
iMarket Solutions celebrates its first anniversary July 28, 2011, counting more than 100 businesses to its client roster. It’s been a year of incredible growth for the internet marketing firm, which specializes in HVAC, plumbing and electrical contractor websites.
In July 2010, the fledgling company had one client, an aggressive business plan, and three partners who were intent on offering contractors a way to use the Internet to bring in leads. One year later, the firm has a host of clients across the U.S. and Canada and partnerships with some of the biggest names in the HVAC business, including Mitsubishi and Goodman (Amana/Whirlpool). The company has also signed multiple deals with large distributorships and is a member of several national associations, including Quality Service Contractors (QSC) and Plumbing & Heating-Cooling Contractors (PHCC).
Overwhelmingly, the most popular product the marketing firm offers has been the “Domination” website, which includes a bevy of tools aimed to climb the ranks of the Internet search engines. This package has been so successful because it allows contractors to draw in leads from every town in their service area. iMarket customers that have subscribed to this package have seen the number of leads generated by their website increase by over 100 per month.
“Our sites have been incredibly successful in the Google rankings,” said Nadia Romeo, president of iMarket Solutions, “But more importantly, these sites prompt customers to pick up the phone and call.”
Romeo attributes the success of iMarket’s websites to them being extremely well optimized, but also for containing relevant content. “I’m fond of saying ‘content is king,’ ” said Romeo. “We make sure the sites not only have the keywords that will bring in customers, but we also make sure the content inspires their confidence, so they will follow through by contacting these contractors.”
iMarket Solutions’ websites have drastically reduced the average cost per lead , which for traditional media averages at around $200 nationwide. “Some of our clients have seen the cost per lead drop to a tenth of that,” said Romeo. “They’ve had to add staff to keep up with the demand. In this economy, I’d say that’s a testament to how well our sites work.”
In the last six months iMarket has added numerous staff members and the company is interviewing candidates to fill additional positions. iMarket is conducting a nation-wide search to add another salesperson to keep up with the demand for new websites.
iMarket Solutions has offices in Las Vegas, Seattle and the Burlington, Vermont area. To learn more about the company visit http://www.imarketsolutions.com or email firstname.lastname@example.org or call 800-727-3920.
iMarket Solutions announces the Goodman Dealer Website Building Wizard. This tool allows HVAC contractors to easily set up a website that is specific to the heating and air conditioning industry. Contractors can build a website in four easy steps by entering basic information about their business.
These websites will feature Goodman products and be customized with dealer logos and colors. Within three business days the new website will be launched!
Best of all, the site is created for free! The only fees involved are a $25/month hosting fee. It you sell Goodman products, including Amana, Whirlpool or private label Goodman HVAC equipment, you’re invited to begin creating your own website in just a few minutes.
Visit http://goodman.imarketsolutions.com/ to begin building your site or call 800-727-3920 ext. 102 for more information.
Well, it’s not quite a ban, but it’s close. A few days ago, the San Francisco Board of Supervisors voted to restrict delivery of the Yellow Pages to residents and businesses who specifically request a copy.
The vote is a preliminary one – legislation in San Francisco is not final until it passes a second vote – but the 10-1 margin of the May 11th vote is a strong indication that the measure will shortly become law in the environmentally-conscious city.
The legislation sets up a three-year pilot project to limit distribution of the Yellow Pages to those who request a copy by phone, Internet, or by leaving a sticky note on their door. The law mandates special outreach to low-income, non-English-speaking, and elderly people who may not know how to request a copy online.
Supporters of the restriction on Yellow Pages deliveries say that it will be a good thing for their city. They argue that in the age of computer and mobile devices, most people (some say as many as 70%) no longer want or use paper telephone directories. Building managers are annoyed by the unsightly piles of unused copies left in lobbies and on doorsteps. Environmentalists point to the more than seven million pounds of waste generated by the nearly 1.6 million copies of the Yellow Pages delivered each year. (If the books were stacked up, they would be 8 ½ times as high as Mount Everest.) Recycling helps, of course, but the thick volumes frequently clog up recycling equipment, requiring expensive repairs.
Opponents of the measure highlight possible negative impacts on small, local businesses that rely on the Yellow Pages as their primary advertising medium. In particular, businesses without websites would be hit hard by the loss of advertising opportunities. And, not surprisingly, the Local Search Association (until recently known as the “Yellow Pages Association”) has been very vocal in its opposition to the possible law. Instead of the opt-in system mandated in the new law, the Local Search Association supports an opt-out system, which is already in place on the Yellow Pages website. If the legislation passes the second vote, it’s likely that the Local Search Association will challenge it in court. (In Seattle last year, a similar law was struck down on free speech grounds.)
San Francisco may be the first city to succeed in restricting Yellow Pages delivery, but we don’t think it will be the last. What impact will limited Yellow Pages delivery have on your business?
- First, it will make it absolutely crucial for your business to have a website. If you don’t have a website already, you need to get one ASAP to make sure that you’re ready for any changes to your city’s Yellow Pages policy.
- Second, you’ll need to make sure that your website can compete in online local search. This makes sense no matter what happens to the Yellow Pages in your city. As we noted in our last blog post on the Yellow Pages (“The Yellow Pages – Your Grandmother’s Inbound Marketing?”, April 6, 2011), the vast majority of consumers – perhaps as many as 97% – use the web to evaluate potential products and services before buying them.
- Third, it might make advertising in the Yellow Pages a good idea again. No, you read that right. It sounds like a paradox, but limiting the circulation of the Yellow Pages might make it a much more viable advertising medium for service companies. Right now, we believe that advertising in the Yellow Pages is grossly overpriced for the number of leads it generates. But if the Yellow Pages limits its delivery to only those who really use it, advertising rates will almost certainly drop to reflect its smaller circulation, while the number of leads you get will probably stay about the same. This will make for a much better ROI on your Yellow Pages advertising. (Of course, the secret to being sure that you get the ROI you’re looking for on all your advertising is to use a specific, designated, trackable phone number for each kind of advertising you do, so that you can assess the number and quality of leads generated by each medium.)
The Yellow Pages industry is buzzing like a hornet about the possible restriction on its distribution, but we hope it settles down and starts to see the advantages of the change. The web is here to stay, and there’s no doubt that it’s supplanting paper phone books for many people. All indications are that the Yellow Pages industry, as it currently exists, is doomed to financial ruin. However, if the Yellow Pages scales down its business model to focus on serving the small percentage of consumers who still use paper directories, it will set itself up as a valuable complement to online search. If this happens, we’ll go back to being enthusiastic supporters of the Yellow Pages as part of a comprehensive marketing program for service businesses.