iMarket Solutions celebrates its first anniversary July 28, 2011, counting more than 100 businesses to its client roster. It’s been a year of incredible growth for the internet marketing firm, which specializes in HVAC, plumbing and electrical contractor websites.
In July 2010, the fledgling company had one client, an aggressive business plan, and three partners who were intent on offering contractors a way to use the Internet to bring in leads. One year later, the firm has a host of clients across the U.S. and Canada and partnerships with some of the biggest names in the HVAC business, including Mitsubishi and Goodman (Amana/Whirlpool). The company has also signed multiple deals with large distributorships and is a member of several national associations, including Quality Service Contractors (QSC) and Plumbing & Heating-Cooling Contractors (PHCC).
Overwhelmingly, the most popular product the marketing firm offers has been the “Domination” website, which includes a bevy of tools aimed to climb the ranks of the Internet search engines. This package has been so successful because it allows contractors to draw in leads from every town in their service area. iMarket customers that have subscribed to this package have seen the number of leads generated by their website increase by over 100 per month.
“Our sites have been incredibly successful in the Google rankings,” said Nadia Romeo, president of iMarket Solutions, “But more importantly, these sites prompt customers to pick up the phone and call.”
Romeo attributes the success of iMarket’s websites to them being extremely well optimized, but also for containing relevant content. “I’m fond of saying ‘content is king,’ ” said Romeo. “We make sure the sites not only have the keywords that will bring in customers, but we also make sure the content inspires their confidence, so they will follow through by contacting these contractors.”
iMarket Solutions’ websites have drastically reduced the average cost per lead , which for traditional media averages at around $200 nationwide. “Some of our clients have seen the cost per lead drop to a tenth of that,” said Romeo. “They’ve had to add staff to keep up with the demand. In this economy, I’d say that’s a testament to how well our sites work.”
In the last six months iMarket has added numerous staff members and the company is interviewing candidates to fill additional positions. iMarket is conducting a nation-wide search to add another salesperson to keep up with the demand for new websites.
iMarket Solutions has offices in Las Vegas, Seattle and the Burlington, Vermont area. To learn more about the company visit http://www.imarketsolutions.com or email firstname.lastname@example.org or call 800-727-3920.