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How your Offline Interactions & Expertise Impact your SEO

06-08-12 by Nadia Romeo

As you receive calls to your business throughout the day, are you keeping track of what kinds of questions come up? Are you having your support staff and technicians report back to you on what your HVAC, Plumbing, Electrical, or other customers seem to ask about or care about the most?

It may seem simple: if they need an air conditioning unit, being cool in the summer is important to them. But what questions did they ask? What confused them the most about the whole process of installation or repair?

Being aware of this information can help you market your services more effectively online. Once you have this information, you should pass it along to your representative at iMarket Solutions so we can incorporate this into your online marketing plan!

We recently heard from a plumbing client who saw an increase in calls regarding sewer flies. Our customer contacted us with a request to add a blog post about this subject, and to include some additional optimization for that term on their website. This is already improving the results our client has seen in leads contacting them for service!

What else can you do to improve your SEO?

While we are always on top of your SEO strategy at iMarket Solutions, you can always benefit your business by providing us with details which are specific to your location or expertise.

For example, you may have a page for well pumps and another for main water line repair. Which cities are mentioned on each page? Well pumps are more common in rural areas, so we don’t want to optimize those pages for your metro area cities. Is the information provided on your service-specific pages appropriate for the type of service being covered in the content?

We suggest reviewing some of your more specific service pages and advising your iMarket Solutions representative how we can better target each service for the most appropriate locations.

Local search is a major part of your online success! While we are SEO experts in the HVAC, Plumbing, Electrical, and other home improvement industries, we always benefit from the detailed information you can provide about your business to make your site more unique and more effective!

Not an iMarket Solutions client? You are missing out on dominating your market – contact us today for a free consultation about your online marketing needs. We do the hard work so you don’t have to!

Nadia Romeo (59 Posts)

Nadia is President of iMarket Solutions, and responsible for daily operations, strategy and business development.


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