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HVAC, Plumbing, & Electrical Website Design Options

Game OnAll the Basics You Need to Get in the Game

Game On is a basic package is for the contractor who wants an affordable entry-level web presence. This practical package allows contractors to be included in online business registries, establishes a web address for later upgrade, and is low-cost but professional.

This Package Includes:

  • 3 Page Website - Enter Web Game
  • Annual Changes-2 times a year ONLY

Web SmartAn Upgraded design with basic online marketing for contractors with a limited marketing budget

The Web Smart package is a high-value option for the contractor who wants to develop a solid web presence. This low-cost site will give the contractor an attractive, professional online image.

This Package Includes:

  • Limited-Active Web Site
  • Updated Site Changes-4 times a year-each Qtr.

Active LeadsA Turnkey Strategy for Maximum SEO and Lead Generation

The Active Leads package is for the tech-savvy contractor who wants a high-functioning website to serve as a foundation for DIY online marketing activities. The user-friendly systems enable contractors to write and post their own website/blog content and send their own email newsletters. Optional pay-per-click and other upgrades can be added as desired for continual growth in online leads.

This Package Includes:

  • Highly Active Site By Design - Fully Adaptable
  • Self Managed Content by Owner (CMS)
  • Semi-Custom Designs
  • Content Management System with Site
  • Fully Active HTML Newsletter to Customers (3 times)

Powerhouse Designed for Powerful SEO and Lead Generation

The Powerhouse package offers a fully-customized, fully-updatable website that packs a search engine punch. In addition to content about the contractor's products and services, the site includes "landing pages" for each town served by the contractor to maximize performance in local search results and provide a rock-solid foundation for other online marketing efforts, including optional pay-per-click advertising.

This Package Includes:

  • Highly Active Site By Design - Fully Adaptable
  • Custom Town by Town Keywords-Focused Towns
  • Fully Custom Design - Anytime Changes
  • Content Management System with Site
  • Fully Active HTML Newsletter to Customers (3 times)

Web DominationA Turnkey Strategy for Maxium SEO and Lead Generation

The Web Domination package is designed to do just that: position the contractor to dominate local internet searches. The website has a sophisticated custom design and all the features of the other packages, plus digital telephone lead tracking. The package also includes Total Content Management: iMarket will write, post, and distribute all content on the site through appropriate email and social media channels. Contractors will never need to think about their website at all, except once a month when an iMarket expert provides a written and phone report of the website's performance. The perfect turnkey package for the busy contractor.

This Package Includes:

  • Highly Active Site By Design - Fully Adaptable
  • Custom Town by Town Keywords
  • Fully Custom Design - Anytime Changes
  • Content Management System with Site
  • Fully Active HTML Newsletter to Customers (3 times)
  • All Content is Managed by iMarket Day by Day

Here's what people say:

iMarket Website Solutions Web Design and Development

Everything has been great with the results and customer service from iMarket. Anything that we’ve asked for has been done quickly and exactly as we wished. Everyone in your organization has been very responsive and are all truly customer focused – you have great people working for you.

Specifically, we’ve been blown away by the organic traffic to the site and the leads and revenue generated from the SEO work that iMarket has done for us. Our SEO placement and leads/revenue went from something that wasn’t even worth tracking to our second highest source of both leads and revenue in just 6 months – the only higher source for either has been customer referrals. The investment that we made literally paid for itself in 6 months – maybe less than that. We should have done this years ago.

When we ran our reports from organic/SEO leads and revenue, it was our most abundant source of lead generation and revenue as well as our most cost effective source of lead generation and revenue – even when we had amortized the entire cost of the new site over just a 6 month period.

In comparison to yellow page advertising, it has cost us less than 10% of what yellow page expenditures cost to generate both leads and revenue. As a result of this, we have already reduced yellow page expenditures for next year that will result in savings that are over 3 times what it cost us to build the new site.

As for the social media aspect of things – everything has been great. I’m not well versed in those arenas nor do I have time to get involved with it, so I asked Martina to take care of keeping us up to date and she’s done a great job with it, updating our pages (as well as our blog) 2 or 3 times a week. I may get more involved with it at some point, but I haven’t had to as it’s being managed for us without me needing to do anything.

Finally on the PPC campaigns, we have not spent a lot of money there – simply because we haven’t had to because we are generating so much organic traffic. What we have spent has been worth it, we are averaging around $30 per lead via PPC which is outstanding when compared to any other paid advertising that we are doing. The next closest source in terms of expense is $90 per lead. We may look to increase PPC budgets in the future as a source of growth. For now though, we have our plate full with all of the organic leads as we are on Google’s first page for nearly every keyword that we have targeted.

Kevin Carney, President
Carney Plumbing, Heating and Cooling
July 2011

Here's what's going on:

The Google Algorithm Frenzy:
Pigeon, HTTPS, Authorship and MUCH More

On July 3, 2014, Matt Cutts declared to the search community that he was going on leave for 4 months, all the way through October. Upon hearing the news, I had a big sigh of relief. For you see, I thought to myself, “There is absolutely no way Google is going to launch any algorithms or make any significant updates to their existing algorithms while the face of their search quality department was on leave of absence.” I mean, who are SEO’s going to yell at and blame for all of their woes while he is away, right? Well, I was wrong...

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East Coast Office: 130 West Canal Street, Suite 5, Winooski, VT 05404

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