How Digital Marketing Helps with Contractor Lead Generation

The ultimate goal of any marketing plan is to secure customers, right? Not only do you want to attract new potential customers but you want to retain the ones you have. Marketing your contracting company in the right way is pivotal to this. These days, this means using digital marketing to promote your brand, your products, and your services. 

Great contractor marketing requires a specialized marketing team--one who understands the ins and outs of the HVAC, plumbing, and electrical industries, and who has extensive experience in developing comprehensive digital marketing strategies for these types of contracting businesses. 

At iMarket Solutions, we help you not only build your brand and reputation, but also acquire new customers by establishing the best opportunities for visibility and growing your audience through strategic lead generation. So, how do our digital marketing efforts help with contractor lead generation? Read on to find out! 

First, What Is Lead Generation? 

When you hear a digital marketing agency refer to someone as a “lead,” what they’re saying is that it’s someone who has shown interest in your contracting business or services. 

Contractor lead generation is when your business is taking action to connect with customers and potential customers along the buyer’s journey through various marketing activities, such as:

  • Generating traffic to your contracting website. 

  • Converting website visitors into leads. 

  • Converting those contractor leads into customers. 

But not all leads are created equal. A lead can be literally anyone who fills out your contact form, likes a post on your social media page, or clicks through to an email that you sent. But those leads must be carefully curated and targeted for your contractor marketing to be successful. 

Ideally, what you want is a qualified lead--that is, a customer or potential customer who has indicated actual interest in what your contracting business has to offer, based on your marketing efforts… or is otherwise more likely to become a customer than other, unqualified leads. 

The Types of Content That Attracts Contractor Leads 

When we refer to “content” we aren’t just talking about the words you see on a webpage or in a blog post. Sure, these are integral components of your marketing plan--but content encompasses the entirety of your brand online, from your paid search ads and email marketing to social media posts and even online reviews. 

Website and Blog SEO Content

Successful contractor marketing requires search engine optimization (SEO). Local organic SEO helps your site show up higher in search results on Google, meaning your target customers will find you before they find your competitors. 

Paid Search

Also referred to as PPC or pay-per-click, paid search advertising helps you generate more leads year round. When used in combination with your other digital marketing efforts, the boost in search results helps you bring in a steady stream of quality leads! 

Email Marketing

Email marketing not only helps you generate leads, but nurture them as well. A carefully crafted email can be vital in fine-tuning your overall marketing strategy to optimize engagement and customer conversions. 

Social Media Marketing

Do you know where your customers hang out the most? We do! Facebook, Instagram, Twitter, YouTube… iMarket Solutions utilizes all of these platforms and more to ensure you’re getting your brand in front of the right people, at the right time to generate and nurture leads.  

This is a relatively brief overview of what our team has to offer contractors when it comes to their digital marketing strategy and lead generation. Please don’t hesitate to reach out to learn more about these products in addition to our Remarketing services, Local Service Ads by Google, Reputation Management, and our Next Level Program! 

When you’re ready to see what iMarket Solutions can do with your contractor marketing, give our number a call: 800-727-3920. iMarket Solutions: Dedicated to Contractor Success!