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One of the best and most affordable ways to reach prospective customers is with email newsletters. You need further opportunities to put your company and its strengths before your target audience’s eyes, and this is what email marketing does. It also encourages loyalty and confidence in your existing customer base.
Our Email Marketing product is designed for plumbing, heating and air conditioning contractors, and will help you with lead generation and maintaining communication with current customers. We specialize in working with HVAC, plumbing, and electrical contractors, so we can design a specific email marketing strategy that sends relevant and helpful information to your prospects and customers. A quality email marketing campaign builds trust and places your company in the most professional light.
iMarket Solutions gives contractors the tools to grow, succeed, and dominate their local market.
Email Marketing for Your Prospects and Your Customer Base
Marketers consistently rank email as the most effective tactic to reach consumers and convert them into customers. You can collect valuable emails through your website, where a "call to action" asks visitors to give you their email addresses. Everyone on your email list receives email newsletters containing useful information that shows your technical expertise and value to the customers. Email newsletters make it more likely customers will remember to call you when they’re ready to purchase a product or service.
A quality email marketing campaign is also a powerful tool to cement your relationship with your existing customer base so they remain long-term customers. You don’t want those customers slipping away to another contractor, and these email newsletters will remind them why they chose your company in the first place. You’ll show your professionalism, knowledge, and dedication to providing useful information.
Are You a Contractor Considering Email Marketing vs. Print Newsletters?
Print newsletters can achieve all these same goals. But email newsletters are an easier and more affordable way to reach all the customers on your extensive—and growing—mailing list. Print newsletters bring extra costs for hiring a graphic designer and printer. They also cost the price of a stamp to mail, where an email newsletter costs only a fraction of a cent to send.
Increasingly, email is what gets in front of people today: more than 90% of consumers check their email daily. There’s no more direct and cost-effective way to get the attention of your ideal clients than through email marketing. If you’re looking to hire an email marketing agency that specializes in the heating, air conditioning, plumbing and electrical industry, give iMarket Solutions a call!
How iMarket Can Help You With Email Marketing
Our email marketing product is designed to increase the lifetime value of your customers with relevant topics and educational insights that create trust, awareness, and upselling opportunities. We also automate communication to the new signups on your website so they’ll receive a warm welcome to your business.
Other ways we can grow your business with email marketing:
Provide you with the tools necessary to create attractive and effective email newsletters.
Design a custom email template to match the look and feel of your website and brand.
Create an automated signup system on your site to collect customers’ emails.
Provide comprehensive metrics through tracking software in our email marketing system—open rate, click-through response, bounce-back information, and more.
Our email marketing service will create custom newsletters for your business on a predetermined monthly schedule. We’ll write, send, and report on the success of your email newsletters so you can get back to the work of managing your business.