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Reputation Management

Did you know that 82% of consumers read reviews for local businesses? How does your HVAC or plumbing business look in the eyes of potential customers? Does your brand convey a message of trustworthiness and expertise? 

Reviews and recommendations, from five stars to one, can have an enormous impact on a business’s bottom line. Brands can be built and destroyed by their online reputation, which is why iMarket has created a product to help manage customer reviews in various ways. Our product tiers include:

  • Review Management
  • Review Generation
  • Review Management + Generation

Our reputation management service focuses on two main processes—review management and review generation. Our review management service creates an effective strategy by responding to all reviews, both positive and negative. Review generation helps contractors generate more reviews from happy customers across third party platforms like Google, Facebook, and BBB. Seize control of the powerful effect that recommendations and reviews have by utilizing the right tools for the job.

iMarket Solutions gives contractors the tools to grow, succeed, and dominate their local market.

Review Management

Review management is not as simple as it sounds. Our strategy includes identifying the most important third-party websites necessary for monitoring and responding to reviews. These include well-known review platforms like Google, Facebook, and the BBB, but can be adjusted based on your local market. Once customers can locate your business in the search engines, the reviews will roll in and our team will manage and respond to them accordingly.

Part of review management is properly responding to bad reviews. We provide ongoing client involvement when responding to reviews, working to push those one or two-star reviews into five-star reviews for the future. Our review management service also utilizes ongoing digital reputation specialist support, with a data-supported strategy to effectively manage your brand’s reputation.

Review Generation

What’s the point of having a sound reputation management strategy if there are no reviews to manage? Google is quickly becoming the most common and important review tool for contractors to take advantage of. In addition to having a direct correlation with rankings in the Local Map Pack, your Google reviews are on center stage any time a consumer performs a branded search for your company. We recognize the importance of this, and center our review generation strategy on Google, with the options of Facebook, BBB and more.

By embedding real customer reviews from Google and Facebook directly on your website, we can organically increase the amount of trust that your website visitors have in your brand. Review generation also takes time, which is why we provide monthly reporting on third party reviews that you receive. Let us help generate reviews on your site by boosting your search result ranking, increasing your company’s responsiveness to critics, and solidifying your brand’s reputation.

Help Build Your Brand’s Reputation Today

Negative reviews can have a brutal effect on a business. According to Breezeworks, negative reviews can bring about a 43% loss in business for HVAC, plumbing, electrical, and general contractors. This also compares with the fact that 86% of customers say they would pay "slightly more" to "significantly more" for a contractor with positive reviews.

Authenticity is everything these days. Dealing with negative or positive reviews with an aggressive review strategy can push your company to the top of the heap when it comes to search results. iMarket’s reputation management service helps your brand emerge from a sea of reviews looking robust and authentic for the betterment of your customers.