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Google Ads Grants Rollout in U.S.

Exciting news – Google announced that they are rolling out Google Ads grants to eligible customers in the U.S. this week!

In March, Google pledged $340 million in Google Ads credits to support small and medium sized businesses impacted by the COVID-19 pandemic. Grants started rolling out in other countries in recent weeks, and began applying to U.S. customer accounts starting this week.

All eligible U.S. customers will receive a notification by the end of this week if they’ve been awarded a grant. Grant amounts will vary by customer and are awarded in an amount determined by Google. Grants will also apply to a single account. For example, if you had Local Service Ads by Google, pay per click, and display remarketing, the ad credit would only apply to one of those accounts.

iMarket’s search engine marketing team is closely monitoring all client accounts, and so far has seen more than $23,000 in ad credits provided for COVID relief to eligible clients. If you are a current iMarket client subscribing to PPC, Remarketing or Local Service Ads by Google, your Marketing Coordinator will be reaching out to discuss whether you’ve received a grant and which of the products the grant was applied to.

If you’re not currently in the iMarket family, contact us to learn more about how we can support your paid search success.

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