In March, Google and Facebook pledged millions in grants for small businesses impacted by COVID-19. Eligibility requirements and timelines were announced this week, so we’ve summarized the most important updates below.
Google Ads Grant
- Must have Google Ads account spend in 10 out of 12 months of 2019… AND
- January and/or February 2020
Eligible customers receiving the grant will be issued 1 credit for future Google Ads spend. The ad credit amount will vary based on each customer’s past Google Ads spend, and will be applied directly in their Google Ads account. Google anticipates credits will be issued beginning in late May and will continue to roll out in phases.
Visit our YouTube channel for short, weekly updates on how COVID-19 is impacting paid search and other digital strategies.
Facebook Small Business Grant
- Have between 2 and 50 employees
- Have been in business for over a year
- Have experienced challenges from COVID-19
- Be in or near a location where Facebook operates
To find out if your area is eligible, visit the Small Business Grant website and navigate to the “See Eligible Areas and Apply” section. Or watch a quick video on how to check eligibility for Facebook grants.
If you’re an iMarket client, contact your Marketing Coordinator with any questions regarding the grant eligibility. If you’re not a client, contact us today to learn how we can help you navigate the changing digital strategies impacting contractors.