Q4 Marketing Tips Part 2: Building Your Digital Brand

What does your contracting business need to build your digital brand? At iMarket Solutions, we have a vested interest in your digital marketing strategies. But we will be the first to admit you’re not going to get everything you need from your marketing efforts using just digital strategies.

You’ll need to consider your marketing plan as a whole, which we covered in Part 1 of this 2-part blog series. We’ve provided a basic overview below!

SEO Blog Posts

As part of our process, iMarket provides new clients with an overview of on-page and off-page SEO best practices. Part of this includes your SEO blog posts. These blog posts should be keyword-driven while also providing value and interest to the reader.

Well placed blog posts that focus on local events, how your services will benefit the reader and why YOU are the best contractor to provide those services is one of the many important facets of a digital marketing plan.

Social Media Ads

Do you know where your customers live? No, we aren’t talking about their home address. They live on social media! Many contractors still dismiss the power of social media, thinking it doesn’t apply to them or their marketing plans. The reality is, this is where your customers are, and you need to go there in order to monetize your customer base.

Social media engagement is not just about posting funny memes or celebrating employee birthdays and milestones—although there are certainly arguments for doing this on your Facebook and Twitter pages, etc. You should also be taking advantage of social media advertising.

Paid Ads

SEM (Search Engine Marketing) or PPC (Pay-Per-Click) focuses on bringing traffic to your website through paid ads. Google and Microsoft Advertising utilize a bidding strategy to help contractors control their advertising budget and bid on keywords relevant to their services they offer while targeting the customers they want. 

Social Media Retargeting

Also called remarketing, this keeps your company visible to website visitors by ensuring that your online ads follow potential customers around the internet—including their social media pages. We would love to discuss with you how you can put the power of Google remarketing and social media retargeting to work for you!

Local Service Ads by Google

Local Service Ads by Google, also called Google Guaranteed, is one of the more recent developments in contractor digital marketing, and only available for certain industries—including yours! Google is always making changes, and low-cost leads will change as the Google model changes too. But it will serve you well to take advantage of this, and iMarket stays abreast of all these changes as they’re happening to help our clients make the best moves for their digital marketing plan.

Targeted Email Marketing

Email marketing is going to bring you one of the best costs-per-lead in the contracting industry. As long as your content is interesting and informative, your customers will open the email and read it. Of course, there is a lot more to email marketing than simply that, and we’re here to help you figure it all out.

Email is the medium that today’s web users are most comfortable with—they’d rather do their own research online before picking up a phone to call you. So this is another case of “meeting your customers where they’re at”!

Partner with the Right Marketing Team

Haven’t partnered with iMarket yet? We work only in the home services industry, so we are the experts when it comes to the complexities of contracting businesses. We want you to succeed and we’re here to help you do just that!

When you’re ready to upgrade your marketing, reach out to the team “Dedicated to Contractor Success”—contact iMarket Solutions!