Twitter is one of the main social media tools, businesses as well as people are able to share their 140-character tweets to connect with their customers and talk about special deals. But does Twitter actually drive traffic to your website? Or are you only getting to your customers thru Twitter itself? To answer this frequently posed question, Twitter recently announced that it is releasing a web analytics tool to show businesses not only how much their content is being shared on Twitter, but also the amount of traffic that is being driven from Twitter to their main website. While only in beta right now, Twitter plans to roll out the full verison to everyone in a few weeks.
To learn more, check out this article on Mashable.com: http://mashable.com/2011/09/13/twitter-web-analtyics/