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Ken Neyer Plumbing, Inc: Case Study
Effective social media engagement and a solid SEO strategy bring in leads for Ken Neyer Plumbing, Inc.
Ken Neyer Plumbing has been in business since 1972, when Ken Neyer, Sr. and his wife founded the company. They provide exceptional commercial, residential, and general plumbing services throughout Cincinnati, OH and the surrounding communities.
Since their start with us in 2015, they’ve seen tremendous year-over-year growth in organic website visits, lead generation, keyword rankings, and Facebook engagement. This is thanks to our efforts in SEO, content marketing, and social media marketing.
Before starting with iMarket Solutions, Ken Neyer Plumbing, Inc. did not have an active Facebook presence, which gave them no opportunity to capitalize on their target market in order to gain qualified leads from social media. They were also dissatisfied with their lead generation results from their previous digital marketing company, and struggled with website aesthetics and functionality.
- Build stronger customer relationships through active social media engagement.
- Generate more leads through organic searches.
- Improve the visual appeal and function of their website.
Social Media Growth Plan
To improve their social media presence, we built out a Facebook page to create a space for Ken Neyer Plumbing to get to know more families in their community. Social media is one of the best places to grow an audience naturally and interact with customers.
Through engaging posts, we successfully increased their organic reach on Facebook by 1228% over a two-year period (11/19/15 to 10/30/17) and grew their audience base from 18 people to 940.
SEO Content Strategy
Search engine optimization is a valuable part of any content and lead generation strategy. We built a solid SEO strategy for Ken Neyer Plumbing through effective keyword usage on their website and with regular blogging and content creation.
We created higher visibility for their content and as a result helped them accomplish a 95% increase in quarterly leads from organic search year-over-year. (7/27/16 to 10/24/16 vs. 7/27 to 10/24/17).
Responsive Web Design
Today’s websites not only have to be functional and aesthetically pleasing on a desktop and laptop computers, but must be compatible with smartphones and tablets.
We created a website for Ken Neyer that combines responsive design, colors and logo from their existing branding, strategically placed headers, and powerful CTAs.