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COVID-19 Updates & Resources for Contractors
The current global spread of the coronavirus and the illness it causes (COVID-19) has created extensive disruptions to both business and daily life. The iMarket Solutions team created this page as a resource to help you through this difficult period. Here you will find information about the impact of the coronavirus on the home services industry, resources about the virus and its spread, and ways to support your business through the times ahead.
This is uncharted territory, but we hope you will find these resources to be helpful both for your business and for easing customer concerns. We will continually update this page with more information about market trends, digital marketing news, client stories, and additional information that reflects the ongoing challenges to the home services industry.
If you are a current iMarket client, please contact your Marketing Coordinator if you have questions or concerns. We are here to help and support you and your business through these uncertain times. If you are not currently an iMarket client, contact us today to learn how we can help your business with our digital marketing strategies and tools—our team is dedicated to providing service through this tumultuous time.
Digital Strategy Updates
Learn how COVID-19 is impacting the digital marketing landscape and campaigns for contractors in our weekly strategy updates on YouTube.
- Digital Brand Management with SEO
- Review Generation & Management
- Search Engine Marketing
- Email Marketing
- Social Media Management
- Local Services by Google
Webinars - Upcoming & Recordings
The Secret Sauce for Earning More Leads from Promotions - [Recorded May 21, 2020] Learn how to harness the power of promotions to earn more leads without undercutting your prices. We'll share which promotional offers have the strongest performance and how you can optimize promotions for better results.
Navigating the Current Economic Climate for Contractors - [Recorded March 31, 2020] Learn about the impact and opportunities of the CARES Act (HR 748) and Google's announcement of $340M in Google ads credits to small businesses.
Surviving & Prospering in Permanent Whitewater - [Recorded March 24, 2020] Learn valuable information about leadership, financial discipline, operating with red flag procedures, marketing plan adjustments and other resources that can be utilized in your contracting business.
SEO Lessons Learned in the Time of COVID-19 - The biggest impact to businesses in 2020 has come from dealing with the spread of COVID-19. Adaptability has become vital, not only for the safety of your customers and employees, but to your business success. Take a look at the SEO lessons we’ve learned so far this year, and how they can apply to your contracting business.
Making the Most of Your Promotions to Attract Leads: Part 2 - In the second installation of our 2-part blog series, we dive deeper into other types of promotions and methods for getting your promotions seen, such as by offering referral discounts, taking advantage of rebates, and by using social media to your advantage.
Making the Most of Your Promotions to Attract Leads: Part 1 - Promotions have a huge impact on buyers, and successful promos can be key to attracting direct lead conversions. Take a look at our research and strategic recommendations, and be sure to check back for the conclusion of this 2-part blog series on how to make the most of your promotions.
Key Updates to Google My Business and Google Ads with COVID-19 - Google has brought their fair share of changes to their Google My Business and Google Ads products in an effort to adjust to changing business needs during the COVID-19 pandemic. We've summarized some of the most critical changes that could impact your contracting business.
Google Ads Grants Rollout in U.S. - Google announced they are rolling out Google Ads grants to eligible customers in the U.S. this week.
Join the #HandWashChallenge for Home Service Contractors - iMarket Solutions is kicking off a #HandWashChallenge campaign for home service contractors, geared toward helping contractors build video content and trust with customers.
Google & Facebook Grants Eligibility - In March, Google and Facebook pledged millions in grants for small businesses impacted by COVID-19. Eligibility requirements and timelines were announced this week, so we've summarized the most important updates you need to know.
WEBINAR: Navigating the Current Economic Climate for Contractors - Join iMarket CEO, Gary Elekes, as he discusses the impact and opportunities of the Coronavirus Aid, Relief, and Economic Security Act (HR 748) for home service contractors. Gary will also be digging into the recent announcement from Google to offer $340 million in Google Ads credits to small businesses, and a similar grant announced by Facebook.
What You Need to Know about Google Ads and COVID-19 - In an effort to curb the spread of misinformation, Google is suppressing ads across multiple platforms such as Google Ads and YouTube, that contain any term relating to COVID-19 or coronavirus, regardless of whether they are “approved” in the interface. This applies to keywords, ad copy, and creative.
Limited Functionality for Google My Business - Due to the impact that COVID-19 is having on local businesses, Google recently enforced several global limitations to their Google My Business platform.
A Note to Our Contractor Partners about COVID-19 - At iMarket, the health and well-being of our team members and our clients is our top priority. Like all businesses, we are closely monitoring the COVID-19 (coronavirus) pandemic, and wanted to share several steps we are taking to ensure the continued health and success of your business.