Creative Marketing Designer
Description
iMarket Solutions is a digital marketing agency (with plans to move into traditional media as well) focused on lead generation for contractors in the home services industry. We are an Inc. 5000 Fastest Growing Company 5 years running. Our clients are small businesses located throughout the United States and Canada. We’re dedicated to contractor success and embody our core values while working in a fast-growing and collaborative environment.
We are searching for an innovative and highly creative designer - someone with a passion for designing unique and effective marketing collateral for both digital and traditional channels. You should have a solid understanding of brand development, website UX, converting business goals into design decisions, and how creative design affects marketing.
Ideal candidates will have a keen understanding for how to balance brand attributes with marketing strategy to create compelling visuals across a variety of digital and traditional channels.
In this role, you will be designing graphics for numerous marketing mediums including web sites, landing pages, social media, email, direct mail, and a variety of other marketing collateral. You should have a good understanding of marketing funnels for converting customers, website responsive design, conversion optimization techniques, digital brand management, and how powerful creative elicits consumer response.
Responsibilities:
- Develop highly creative design solutions for a wide range of marketing channels
- Design conversion-optimized web pages that also adhere to coding standards established by our Development Team
- Develop high end logos and brand guides for home service businesses
- Develop and work with a content library of creative for direct marketing
- Adapt and edit designs based on internal and client feedback
- Discuss design principles and best practices
- Keep up with the latest innovations in marketing
- Understand project plans and internal protocols
- Attend client meetings to discuss design preferences and feedback
Desired Skills & Experience
- Creative portfolio showcasing a wide variety of media including logo design
- 3+ years relevant experience in a marketing, advertising, and/or design environment, or equivalent educational experience
- Degree in design or relevant work experience
- Expert with Adobe Creative Suite (XD, Photoshop, Illustrator, Indesign)
- Experience with mobile-first web design
- Illustration, logo design, typography, and print experience
- Mascot illustration a huge benefit
- Expert knowledge in the principles of design (alignment, proximity, visual hierarchy, negative space, repetition, contrast, balance, typography, and color) and current design trends
- Understanding of design and usability best practices
- Understanding of marketing conversion funnels
- Strong presentation chops—you know how to sell your work and influence stakeholders
- A confident, informed point of view on design and an ability to explain objective reasons behind design decisions
- Impeccable written, verbal, and visual communication skills
- Excellent time management skills and ability to multitask and prioritize tasks to meet deadlines
- Strong organizational skills
- Experience giving and receiving feedback to team mates in and outside of the creative department
- Positive attitude, team player, enjoys collaboration, incredible creative ability, and a strong work ethic
- Thrives in an agency environment with multiple clients and brands
- Experience with home services clients a plus
