Engagement Marketing Specialist
Description
iMarket Solutions is a full-service marketing agency partnering with home services businesses across the U.S. with a goal of building lasting partnerships with our clients by connecting marketing strategy to meaningful business results.
We’re looking for an Engagement Marketing Specialist to develop and execute integrated engagement strategies across organic social media, email and SMS. This role goes beyond publishing content or launching campaigns. You’ll own the strategy across these channels, creating coordinated customer experiences that strengthen client brands, build trust, support lead generation, and encourage repeat business and long-term loyalty.
The ideal candidate is a strategic, creative, and data-driven marketer who can confidently manage multiple client accounts, communicate directly with clients, and translate performance insights into actionable recommendations. You’re comfortable balancing strategy and execution in a fast-paced agency environment, managing competing priorities, and demonstrating the value of engagement marketing through clear reporting.
Responsibilities
Organic Social Media Strategy & Execution
- Develop and execute quarterly and monthly organic social media strategies aligned with client goals, target audiences, and local market opportunities.
- Plan, maintain, and manage content calendars and editorial schedules across assigned social platforms.
- Partner with marketing designers to translate strategy into creative briefs, asset requests, and engaging visual content.
- Publish and optimize text, image, and video content that reflects each client's brand, services, and community.
- Monitor local trends, hashtags, competitors, and audience conversations to identify relevant content opportunities.
- Organize and maximize client-provided content, customer testimonials, and user-generated content.
- Track and report performance metrics tied to brand awareness, audience engagement, and lead-generation goals.
Email & SMS Strategy and Campaign Management
- Develop, launch, and manage coordinated email and SMS campaigns, including promotional campaigns, welcome series, lead nurturing, seasonal messaging, and win-back initiatives.
- Build segmentation, sequencing, and personalization strategies that deliver relevant messages throughout the customer lifecycle.
- Create and optimize automated workflows using platforms such as ActiveCampaign, ServiceTitan, or similar tools.
- Conduct A/B testing of subject lines, messaging, send times, and other campaign elements to improve performance.
- Manage subscriber list growth, list hygiene, and opt-in and opt-out processes to support engagement and deliverability.
- Monitor deliverability, engagement, and conversion metrics; identify issues and implement improvements.
- Follow applicable CAN-SPAM, TCPA, and data privacy requirements for email and SMS marketing.
Community & Audience Engagement
- Identify and collect customer stories, testimonials, and user-generated content to support ongoing engagement strategies.
- Identify opportunities to build relationships with local audiences, industry partners, and relevant community influencers.
- Support local event and sponsorship promotions when they align with client engagement and business objectives.
- Monitor online conversations and identify opportunities to strengthen customer relationships and brand reputation.
Client Communication & Cross-Functional Collaboration
- Communicate directly with clients regarding engagement strategy, campaign planning, performance reporting, and brand-related discussions.
- Serve as the internal point of contact for coordinating each client's organic social, email, SMS, and community engagement strategy.
- Collaborate with Account Managers, paid media specialists, designers, and other marketing teams to identify cross-channel opportunities and maintain a connected customer experience.
- Prepare monthly engagement reports that clearly communicate strategy, performance, insights, and recommended next steps.
- Onboard new clients, manage ongoing client requests, and complete assigned tasks and deliverables within established deadlines.
- Manage priorities across a portfolio of clients while maintaining quality, accuracy, and strategic alignment.
Desired Skills & Experience
- Bachelor's degree in Marketing, Digital Marketing, Communications, Advertising, Journalism, or a related field, or at least three years of relevant experience in social media, email, or SMS marketing.
- Previous digital marketing agency experience strongly preferred, particularly managing multiple clients and competing deadlines.
- Experience developing and executing marketing strategies across organic social media and email/SMS channels.
- Experience working directly with clients or stakeholders to discuss strategy, performance, and recommendations is preferred.
- Working knowledge of organic social media strategy, content planning, publishing, and performance measurement.
- Experience with social media scheduling and management platforms; Sprout Social is preferred.
- Experience with email and SMS marketing automation platforms such as HubSpot, ActiveCampaign, ServiceTitan, or similar tools.
- Understanding of email deliverability, subscriber segmentation, personalization, automated workflows, and campaign optimization.
- Familiarity with CAN-SPAM, TCPA, consent management, and applicable data privacy requirements.
- Knowledge of Google Analytics and the ability to interpret KPIs, establish benchmarks, and communicate performance insights.
- Experience with community management, customer engagement, and user-generated content is a plus.
- Strong written and verbal communication skills, with the ability to adapt messaging across social media, email, SMS, and client presentations.
- Strategic thinking and the ability to connect channel-level tactics to broader marketing objectives and business outcomes.
- Analytical skills to evaluate campaign performance, identify opportunities, and make data-informed recommendations.
- Strong organization and prioritization skills, with the ability to manage multiple channels, projects, and client accounts simultaneously.
- Ability to work independently, take ownership of deliverables, solve problems, and meet deadlines in a fast-paced environment.
- Collaborative mindset and the ability to work effectively with clients and cross-functional marketing teams.
