Description

iMarket Solutions is seeking a Paid Media Strategy Manager to lead the strategy, execution, and evolution of our paid media programs across search, display, video, programmatic, and paid social.

This is a high-impact leadership role responsible for owning our paid media product suite end-to-end,  including product performance and profitability, product innovation, team development, and the continued expansion of our AI-driven capabilities.

This position is only available to candidates who reside in the following states:

AZ, CO, FL, IL, KS, NJ, NY, OR, PA, SC, TN, TX, VA, VT, WA

Responsbilities

• Own and evolve paid media strategy across all channels and the full marketing funnel (awareness → conversion → retention)
• Lead, coach, and develop a team of paid media specialists, including hiring, training, and performance management
• Serve as product owner for paid media offerings — defining scope, pricing, delivery models, and performance benchmarks
• Build, test, and scale AI-driven capabilities across bidding, targeting, budget management, creative, reporting, and fraud prevention
• Design and implement cross-channel campaign strategies aligned to client goals and financial performance
• Establish and optimize workflows, processes, and operational systems to improve efficiency and scalability
• Partner with Sales and Client Experience teams to support client strategy, retention, and growth
• Translate data into actionable insights, including audience cohorting and funnel optimization opportunities
• Oversee campaign execution, testing roadmaps, and performance reporting across all paid channels
• Identify, evaluate, and pilot new platforms, tools, and technologies to keep iMarket ahead of industry trends
• Develop internal reporting frameworks, KPIs, and benchmarks to measure product and team success
• Support client communications, including strategy discussions, performance reviews, and escalations
• Drive continuous product improvement through testing, prototyping, and iteration

Desired Skills & Experience

• Agency or performance marketing background
• 5+ years experience in paid media (Google Ads, paid social, programmatic, display, video)
• Experience with AI-driven campaign optimization tools
• Proven ability to manage and develop high-performing teams
• Experience building and optimizing full-funnel marketing strategies
• Data-driven mindset with strong analytical and problem-solving skills
• Excellent communication and presentation abilities
• Ability to thrive in a fast-paced, evolving environment
• Google Ads certifications (Search, Display, Video)
• Home services marketing experience highly desired

Apply Today