Description

We're seeking an experienced and growth-strategy-minded Search Engine Marketing (SEM) Manager with an understanding of Search Engine, display and YouTube ads, funnel strategies, SEM team project management and processes, and best practices, to drive qualified leads to our clients in the Home Services industry. In the Home Service Industry we need to be able to make our clients the go-to vendors when their services are needed. That means we need someone who can create funnels that keep our clients' brands in front of the right people so when the appropriate time comes our clients are the contractors hired within their local regions.  

The SEM Manager is dedicated to creating, managing and reporting on multiple digital marketing channels and tactics in coordination. The SEM Manager is responsible for multi-touch campaigns within Google Ads and Bing, involving SEM ads, display and video, remarketing, audience data and CRM integration. As a manager on the Digital Products Team, the SEM Manager contributes to digital product planning, goals and innovation. 

Responsibilities

• Manage and develop the SEM team of Specialists, assisting with analysis, strategy, onboarding, maintenance and escalation for 20-30 clients each
• Strategize full-funnel Google Ad campaigns that meet or exceed designated KPIs
• Deliver projection-and-budget-based lead acquisition, brand awareness and traffic funnels for inbound marketing and advertising efforts
• Utilize advanced features within Google Ads to improve campaign performance: Tags, Retargeting, Ad Placements, Ad Targeting, Custom Audiences, and SimilarTo Audiences
• Expand iMarket’s command of programmatic display channels through research, data-based selection, testing and cross-channel coordination
• Develop and maintain a complete knowledge of analytic and attribution for building campaigns, audiences, conversion tracking, and other tools used to deliver results
• Optimize team workflow through project management tools and analysis, pursuing gross profit goals for the product team
• Collaborate with designers and videographers to produce ad creatives
• Run A/B split tests to optimize campaign performance and gain valuable insights about our customers’ through a data-driven approach
• Monitor and optimize campaign performance by clearly reporting results, trends, problems, and opportunities – with focus on ROI
• Work with the marketing team to develop conversion assets (emails, content and landing pages) to align with paid acquisition and marketing funnel strategy
• Prepare reports and present results to clients and internal stakeholders

Qualifications

• 5+ years of in-platform execution experience setting up campaigns on Google Ads, with full fluency of Google Ads’ SEM, display and video ad types
• 4+ years of experience managing a team of SEM specialists or coordinators, with a proven track record of working with other departments to leverage data and supporting channels
• Advanced understanding and experience creating paid advertising campaign funnels across digital marketing platforms, especially Google and YouTube
• Experience with programmatic display ad networks, vendors and channels a plus
• Experience with CRM and offline data integration to optimize paid media campaigns
• Ability to analyze SEM performance data and landing page data in order to improve KPIs, with a focus on providing client-facing next steps
• Ability to provide creative insights and recommendations based on performance data
• Outstanding collaboration skills with a proven ability to work cross-functionally in order to establish and meet shared organizational goals
• Highly detail-oriented with excellent organizational, time management, and problem-solving skills with the ability to multitask in a dynamic, rapidly changing environment
• Ability to identify, communicate, solve and follow up on issues that arise on a daily and weekly basis
• Cultivate fresh ideas and discover new opportunities based on data analysis, trends in the digital marketing space, and new brands/products being launched
• Passion for developing a team, cultivating their skills and growing channel budgets
• Command of translating strategy into workflows, managing projects and hitting KPIs
• Must love and be curious about data analytics and how that affects the bottom line
• Bachelor’s degree from an accredited college or university; Marketing preferred, but will accept all
• Professional client communication - in reporting, written and verbal communication
• Ability to handle multiple projects and prioritize responsibilities
• Ability to work efficiently in a fast-paced environment
• High level of accuracy and attention to detail
• Keen problem-solving and troubleshooting abilities

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