Senior Paid Media Specialist
Since 2010, iMarket Solutions has helped home services businesses grow through strategic, data-driven marketing. We believe in being more than a marketing vendor. We’re a partner invested in our clients’ success. Our team combines industry expertise, innovative technology and a commitment to measurable results to help contractors build stronger, more profitable businesses.
As a Senior Paid Media Specialist, you’ll lead the strategy, execution and optimization of paid advertising campaigns across Google Ads, Microsoft Ads, Meta, and Local Services Ads (LSA). This is a client-facing role and your primary focus will be driving qualified leads, improving conversion rates and maximizing return on investment for clients in the competitive home services industry.
Beyond managing campaigns, you’ll serve as a trusted subject matter expert and mentor to fellow specialists and our client community. You’ll help resolve escalations, guide team priorities, strengthen processes and collaborate across departments to deliver an exceptional client experience. This role is ideal for an experienced paid media professional who combines hands-on campaign expertise with strong communication skills and a natural ability to lead.
This position is currently only available to candidates who reside in the following states:
AZ, CO, FL, IL, KS, NJ, NY, OR, PA, SC, TN, TX, VA, VT, WA
Responsibilities
- Manage and optimize campaigns: Develop strategies, build and maintain accounts, manage bids, refine targeting, update ad copy, and optimize keywords, placements, devices, and geographic targeting across paid media platforms.
- Drive measurable results: Analyze campaign performance, test new approaches, identify trends, and implement optimizations that improve lead quality, reduce cost per lead, and increase client ROI.
- Communicate performance directly with clients: Develop client-ready reports that translate complex data into clear insights, actionable recommendations, and compelling performance stories.
- Partner with clients and internal teams: Collaborate with Account Management, Sales, and other departments to align advertising strategies with client goals and deliver a strong client experience.
- Own execution and accountability: Manage deadlines, quality, and communication for assigned work through ClickUp, ensuring projects are completed accurately and on time.
- Provide team leadership: Serve as a resource for escalations, complex campaigns, prototypes, and daily prioritization while helping teammates navigate processes and solve problems.
- Mentor and develop others: Share paid media expertise, coach junior specialists, and reinforce departmental best practices, workflows, and company values.
- Stay ahead of the industry: Keep current with platform updates, emerging technologies, advertising trends, and performance marketing best practices.
Desired Skills & Experience
- 5+ years of experience managing PPC and LSA campaigns, particularly in Google Ads.
- Current Google Ads certification (required).
- Proven experience managing lead-generation campaigns and optimizing for business outcomes.
- Strong understanding of performance marketing, conversion optimization, attribution, and customer acquisition.
- Experience analyzing campaign data and translating insights into actionable strategies.
- Excellent written and verbal communication skills, including the ability to explain technical concepts in straightforward language.
- Strong organizational skills, attention to detail, and the ability to manage competing priorities independently.
- Confidence presenting recommendations, discussing performance, and building trust with clients and colleagues.
- Proficiency with Google Workspace and ClickUp or other task management software
- A collaborative, proactive mindset and a willingness to mentor others, solve problems, and take ownership of results.
- Digital marketing agency experience, particularly supporting local businesses or home services contractors.
- Experience with Local Services Ads (LSA), Microsoft Ads, and paid social campaigns.
- Experience with programmatic advertising, display and video campaigns, native advertising, and over-the-top (OTT) advertising.
- Additional certifications in Google Analytics, YouTube, Display Network, or mobile advertising.
- A track record of developing others, resolving escalations, and improving team processes.
If you’re an experienced paid media professional who loves solving complex challenges, turning data into results, and helping others grow, we’d love to hear from you.
