Senior SEO Specialist

Description

iMarket Solutions is looking for an experienced Senior SEO Specialist to develop and optimize organic search strategies that drive meaningful business results for our home-services clients. This role combines advanced SEO expertise, data-driven strategy, and client-facing communication to improve search visibility, generate qualified leads, and support client growth.

As a senior individual contributor, you'll manage complex campaigns, serve as a trusted SEO advisor to clients, and translate performance data into compelling stories and actionable recommendations. You'll also mentor fellow SEO Specialists and contribute to evolving our SEO services and best practices. If you're equally comfortable analyzing technical SEO issues, presenting insights to clients, and connecting marketing performance to business outcomes, we'd love to hear from you.

Responsibilities

  • Develop and execute SEO strategies aligned with client business goals, including keyword research, competitive analysis, content optimization, and local SEO.
  • Conduct website audits and identify opportunities to improve technical SEO, indexing, site architecture, content quality, and organic visibility.
  • Analyze performance using Google Search Console, Google Analytics 4, and other SEO and reporting tools to identify trends, opportunities, and areas for improvement.
  • Translate performance data into clear, compelling client reports that connect SEO results to qualified traffic, leads, conversions, and business goals.
  • Participate in client meetings and performance reviews, confidently presenting recommendations, explaining complex SEO concepts, and managing client expectations.
  • Manage deadlines, quality, and communication for assigned work through ClickUp, ensuring projects are completed accurately and on time.
  • Collaborate with internal teams to implement improvements and optimize performance.
  • Stay current on SEO best practices, search algorithm updates, local search, and emerging AI-influenced search experiences.
  • Mentor fellow SEO Specialists, share subject-matter expertise, and contribute to process improvements, training, and new service initiatives.

Desired Skills & Experience

  • 5+ years of professional SEO experience, including ownership of complex campaigns.
  • Strong knowledge of technical SEO, on-page optimization, content strategy, keyword research, and competitive analysis.
  • Experience with Google Search Console, Google Analytics 4, and SEO tools such as Semrush, Ahrefs, Moz, or Screaming Frog.
  • Proficiency with Google Workspace and ClickUp or other task management software
  • Strong analytical skills and the ability to turn performance data into actionable recommendations tied to business outcomes.
  • Excellent client-facing communication and presentation skills, including the ability to explain SEO strategy and performance to nontechnical audiences.
  • Understanding of conversion optimization, lead tracking, attribution, and the relationship between organic search and revenue.
  • Agency experience, familiarity with AI-assisted SEO workflows, and experience mentoring colleagues are preferred.
  • Strong project management, prioritization, problem-solving, and cross-functional collaboration skills.
  • Bachelor's degree in a related field preferred; equivalent professional experience may be considered.

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