SEO Manager

Description

We're seeking an experienced and growth-strategy-minded Search Engine Optimization (SEO) Manager with a command of onpage and offpage SEO, SEO team project management and processes, and best practices, to drive qualified leads to our clients in the Home Services industry. In the Home Service Industry we need to be able to make our clients the go-to vendors when their services are needed. That means we need someone who can create organic funnels that keep our clients' brands in front of the right people so when the appropriate time comes our clients are the contractors hired within their local regions.  

The SEO Manager is dedicated to creating, managing and reporting on a range of organic channels - onpage SEO, offpage, earned media, review sites and reputation management. The SEO Manager is responsible for the workflow and innovation of SEO content strategies, schema, citation building and related techniques. As a manager on the Digital Products Team, the SEO Manager contributes to digital product planning, goals and innovation. 

Responsibilities

  • Manage and develop the SEO team of Specialists, assisting with analysis, strategy, onboarding, maintenance and escalation for 20-30 clients each
  • Strategize off page-onpage SEO operations that meet or exceed designated KPIs
  • Deliver projections for lead acquisition, brand awareness and traffic funnels for inbound marketing and advertising efforts
  • Utilize advanced features within Google Analytics to improve campaign performance: Tagging, goals, heat mapping, AB testing and Search Console features.
  • Expand iMarket’s command of offpage SEO through research, data-based selection, testing and cross-channel coordination
  • Develop and maintain a complete knowledge of analytic and attribution for building campaigns, conversion tracking, and other tools used to deliver results
  • Optimize team workflow through project management tools and analysis, pursuing gross profit goals for the product team
  • Collaborate with designers and videographers to produce content
  • Run the Reputation Management product, including sentiment monitoring, review generation, review monitoring and related tools
  • Monitor and optimize campaign performance by clearly reporting results, trends, problems, and opportunities – with focus on ROI
  • Prepare reports and present results to clients and internal stakeholders

Qualifications

  • 5+ years of in-platform execution experience directly executing onpage and offpage SEO, and Reputation Management
  • 4+ years of experience managing a team of SEO specialists or coordinators, with a proven track record of working with other departments to leverage data and supporting channels
  • Ability to analyze SEO performance data and landing page data in order to improve KPIs, with a focus on providing client-facing next steps
  • Ability to provide creative insights and recommendations based on performance data
  • Outstanding collaboration skills with a proven ability to work cross-functionally in order to establish and meet shared organizational goals
  • Highly detail-oriented with excellent organizational, time management, and problem-solving skills with the ability to multitask in a dynamic, rapidly changing environment
  • Ability to identify, communicate, solve and follow up on issues that arise on a daily and weekly basis
  • Cultivate fresh ideas and discover new opportunities based on data analysis, trends in the digital marketing space, and new brands/products being launched
  • Passion for developing a team, cultivating their skills and growing channel budgets
  • Command of translating strategy into workflows, managing projects and hitting KPIs
  • Must love and be curious about data analytics and how that affects the bottom line
  • Bachelor’s degree from an accredited college or university; Marketing preferred, but will accept all
  • Professional client communication - in reporting, written and verbal communication
  • Ability to handle multiple projects and prioritize responsibilities
  • Ability to work efficiently in a fast-paced environment
  • High level of accuracy and attention to detail
  • Keen problem-solving and troubleshooting abilities

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