Social Media Team Manager
Description
iMarket Solutions is seeking a Social Media Team Manager to lead and grow our Social Media department, ensuring the successful execution of strategies that drive measurable results for our clients in the home services industry. The Social Media Team Manager will own the operations of the department, including direct management of personnel, processes, and product delivery while also serving as a key contributor to product strategy.
As an expert in social content and digital engagement, the Social Media Team Manager will lead the team in developing campaigns that reflect client goals, uphold quality standards, and build strong, lasting client relationships. They’ll coach and mentor specialists, foster a culture of innovation, and ensure product recommendations are both effective and aligned with industry best practices. Staying at the forefront of social media trends and platforms, they’ll bring fresh ideas and proven strategies that translate into client success.
Responsibilities
- Lead and manage a team of Social Media Specialists, providing coaching, mentoring, and professional development support.
- Conduct regular performance reviews and development planning to help team members achieve professional and business goals.
- Oversee the hiring and supervision of outsourced specialists, designers, and support staff as needed.
- Own the execution and evolution of the company’s Social Media product, ensuring alignment with client and business objectives.
- Stay up to date on emerging social media trends, platforms, and tools to drive innovation and results.
- Clearly communicate product roadmaps, strategies, and key insights to internal teams and company leadership.
- Ensure all social media content produced by the team is engaging, brand-aligned, accurate, and polished for every client.
- Support a positive client experience by delivering clear, compelling communication and campaign reports tailored to client goals.
- Drive client retention by ensuring social media campaigns meet performance standards and deliver measurable results.
- Serve as an escalation resource to identify, troubleshoot, and resolve campaign performance issues.
- Collaborate with leadership to set priorities, make strategic decisions, and maintain alignment with company core values.
- Foster a culture of accountability, creativity, and continuous improvement within the social media team.
Required Experience
- 3+ years of experience managing a high-performing digital marketing team
- 3+ years of experience with social media marketing, including organic and paid, across multiple platforms
- Detail-oriented, organized, analytical, and process-driven
- Strong interpersonal skills, listening skills, and an articulate presenter
- Creative and self-motivated individual
- Hard-working and tenacious in completing assigned projects
Preferred Skills/ Experience
- Agency experience preferred
- 5+ years of experience successfully running a large portfolio in organic and paid social media campaign strategy, planning, and execution across but not limited to Facebook, LinkedIn, Twitter/X, YouTube, Pinterest, and more
- 2+ years of experience with email marketing
- Google Analytics certification (or willingness to acquire)
- Meta Blueprints certifications (or willingness to acquire); Media Buying Professional, Community Manager, and/or Media Planning Professional are particularly desirable
- Well-versed in performance marketing, conversion, and online customer acquisition
- Excellent writing proficiency and content creation skills
- Research and problem-solving skills
