Social Media Marketing Team Manager
Description
The Social Media Manager owns every aspect of the social media department through direct management of social media personnel, processes, and product innovation. The Social Media Manager is an expert in social media strategy, planning and service delivery. This person coaches his/her team to recommend and deliver these strategies to customers. This includes staying up to date on all major social media trends and platforms.
Responsibilities
- Manages a team of Social Media Specialists
- Effectively and efficiently manage iMarket’s Social Media Marketing team to meet or exceed both client and company goals in a manner consistent with our core values
- Conduct quarterly and annual reviews of team members
- Mentor, coach and develop team members to achieve personal and business goals
- Work alongside social media team members to develop personal development plans
- Owns the vision, innovation and planning of the social media product
- Stay current with social media trends and tools
- Partner with key stakeholders to manage and innovate the ongoing full product development life cycle for the social media product
- Clearly articulate and communicate the road map, key decisions, and relevant learning while ensuring your product and roadmap align with customer and business needs
- Conceive new product ideas and market opportunities by performing market research, customer research, and competitive analysis
- Ensure all content created by your team is engaging and reflects the client's brand and be stylistically polished and edited for factual accuracy and grammatical correctness.
- Support a positive client experience
- Ensure high-quality client communication and monthly campaign reports that address both key metrics as well as each client’s unique definition of success and new opportunities
- Deliver exceptional client retention rates for the Social Media client portfolio that includes hundreds of engagements
- Serve as a team escalation resource to proactively identify and resolve campaign performance issues and meet client satisfaction standards
Desired Skills & Experience
- Google Analytics certification, Facebook Ad certification
- Well-versed in performance marketing, conversion, and online customer acquisition
- Detail-oriented, organized, analytical, and process-driven
- Strong interpersonal skills, listening skills, and an articulate presenter
- Excellent writing proficiency and content creation skills
- Research and problem-solving skills
- Creative and self-motivated individuals
- Hard working and tenacious in completing assigned projects.
Required Experience
- 3+ years of experience leading a high performing social media team
- 5+ years of experience successfully running a large portfolio in organic and paid social media campaign strategy, planning, and execution across but not limited to Facebook, LinkedIn, Google Communities, Twitter, YouTube, Pinterest, and more
